Journey Mapping Canvas

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Canvas

Journey Map

This canvas is a component of Journey Mapping in the ‘Exploring GESI Change: qualKit.’ The
canvas has been designed and curated by Jess MacArthur.

Civil society organisations are invited to adapt and use these tools as part of their ongoing learning
agendas. We recommend including ‘Adapted from MacArthur & Grant, 2021’ in any documentation.

The ‘Exploring GESI Change: qualKit’ digital toolkit hosts a curated set of qualitative monitoring,
evaluation and learning (MEL) tools designed for gender equality, and social inclusion (GESI)
programs and is supported by the Australian Government’s Water for Women Fund.

Recommended Citation: MacArthur, J. & Grant, M. (2021). Exploring GESI Change: qualKit:
Qualitative Monitoring, Evaluation and Learning for Gender Equality and Social Inclusion Outcomes
in WASH – Digital Toolkit. Institute for Sustainable Futures, University of Technology Sydney.
Journey Map Name Date Location

CANVAS
Journey Map
INSTRUCTIONS

Print the above canvas on A4 or A3 paper. One per person.

During the interview, workshop or focus groups, and at the


appropriate time, follow these sub-steps.

1. Introduce the concept of a daily clock. What are you trying to


explore?
2. Starting in the middle of the canvas, with the central event, have
participants label each box the canvas with the different
snapshots or scenes that lead from and to the event. Have
participants draw or write notes within each box. Facilitators can
support participants and prompt to encourage brainstorming.
Asking participants to select a key verb (action word) for each
box can simplify the process. This brainstorming can take some
time. There is no need to fill all the boxes but should include at
least the main activities.
3. Request participants to then mark each activity with either a
smile  or frown  as a point of enjoyment or a point of
displeasure. Probe participants to describe and explain their
responses. Request participants to identify other people who
they interacted with along the journey.
4. If in an appropriate group setting, allow participants to share
their ideas with the wider group for discussion.
During the activity, make a note of important aspects that are useful
for analysis: age, status gender, role, religion, ethnicity,
experiences. Write down observations. If applicable and with
consent, take photos of the canvases for your records.

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