MARKETING

PROJEC
BY-YACHIKET JAGWANI

T
 Marketing Mix
The marketing mix consists of various elements which have
broadly been classified into four catogories, popularity, known as
four Ps of marketing that are:

01 02 03 04

Product Price Place Promotion

 Being a convenience product, from the
customer's point of view our product provides
PRODUCT functional beninfits of calcium, fats, but at the
same time satisfies the thirst of the customer and
provides the Social Bonding with your friends or
family.
 WHY I
SELECTED THE
PRODUCT
MILKSHAKES
Significant growth in the food and beverage industry is one of the key
factors creating a positive outlook for the milkshake market in the
country. There are countless dessert options available today. Between
cakes, cookies, and custards, choosing just one can feel overwhelming.
But it seems as though there is one dessert that everyone can agree on:
the milkshake. Milkshakes are so diverse in terms of flavor and texture;
it’s no wonder no one can get enough! Many offshore brands are also
establishing their franchises in India which makes the current market a
perfect one to establish our own brand for milkshake.
 OUR PRODUCT

With our franchises opening in various parts of India, we offer a lot of distinctive features like;
• Unique Flavor Combinations: We are offering a lot of distinctive flavor combinations exclusively available at our store; Salted Caramel
Pretzel: A creamy milkshake infused with the rich flavors of salted caramel and complemented by the crunchiness of crushed pretzels.
Lavender Honey: A delicate and aromatic milkshake combining the floral notes of lavender with the natural sweetness of honey.Spiced Chai
Tea: A milkshake inspired by the popular Indian beverage, featuring a blend of warm spices like cinnamon, cardamom, and ginger, combined
with a creamy base. etc.
• Health-Conscious Options: Besides offering many delicious options we are also catering the need of health consious options for our
customers; we offer a lot of low sugar options, protien packed, etc.
• Customization Bar: We are also offering features of making your own drink with various mix-ins, toppings, and syrups. This interactive
experience allows customers to create their own unique milkshake combinations, enhancing their sense of involvement and satisfaction.
• Seasonal Specials: Introducing limited-time seasonal milkshakes that reflect the flavors and ingredients associated with specific seasons or
holidays. This approach keeps our menu fresh and exciting, encouraging repeat visits and creating a sense of anticipation among customers.
• Allergen-Friendly Options: With our custoimer growing consious we have a lot of options which are dairy-free, nut-free, or gluten-free options
to cater to a wider range of customers and provide inclusivity in your product offerings.
With all these being the features for our product the UNIQUE SELLING PROPOSITION for our product are our flavours which will be
exclusively available at out stores in India.
BRAND
A bran d is a n ame, term, sign,
symbol, design or some
combination of them, used to
identify the produ cts~goods o r
services o f on e seller o r g rou p

BRANDI
of sellers and to differentiate
them from th ose of the
competitors.
A good bran d consists o f a
goo d brand n ame and a b ran d
mark

NG
 01 BRAND NAME A brand name is that part of the brand that can be sp
oken
My brand name is: FROTH&FLAVOUR

BRANDING
02 BRAND MARK A brand mark is that part of the brand that can be rec
ognised but not spoken

03 TRADE MARK A trade mark is that part of the brand that has been g
iven legal protection.

04 TAG LINE A tagline is a short, memorable phrase

My product's tagline is:
"Savor the Art of Milkshake Craftsmanship"
 Packaging
Packaging refers to the act of designing and producing the container or wrapper of a
product.
There are three layers of packaging:
Primary: it refers to the product's immediate container.
Secondary: it refers to additional layers of protection that are kept till the product is ready
Transportation: it refers to further packaging components necessary for storage,
identification or transportation.
Being a milkshake brand we use the PRIMARY packaging as it is the immediate layer in direct contact with the
milkshake, it is a bottle which holds and comes in direct contact with the milkshakes. It is food safe, sturdy, and
visually appealing.

Labelling
Labels are useful in providing detailed information about the product, its contents, method
of use, etc. There are various functions of a labels as it provides various information about
the product to the consumer.

PRICE
Price can be defined as the amount of
money paid by a buyer in
consideration of the purchase of a
product or a service
FACTORS
AFFECTING
PRICE
There are numbers of factors that affect
pricing of a product
1.Product cost
2.Utililty and demand
3.Extent of competition in the market
4.Government and legal regulation
5.Pricing objectives
6.Marketing methods used
PLACE/
PHYSICAL
DISTRIBUTION
One of the most important element of marketing mix is the physical
distribution of products and services.
Through the component of marketing mix, the goods and services
are made available at the right place at the right time without
change.
Being a milkshake