Green wash in Saudi Facility

management Company's

Wejdan Alkahtani

Wejdan Alkahtani
 Introduction

Examining
Factors: external factors,
greenwashing Societal expectations, legal
Goal: Insights on greenwashing
prevalence, recommendations for
phenomenon in Saudi frameworks, competitive genuine sustainability aligned with
maintenance sector. pressures. societal, environmental goals.

Context: Social Analysis: Internal motivations,

responsibility, e.g., leadership role, cultural influences.
Vision 2030, crucial.

By analyzing these factors, the report aims to provide insights into the prevalence of greenwashing in the maintenance sector in Saudi Arabia and
propose recommendations for promoting genuine sustainability efforts aligned with societal and environmental goals.

Wejdan Alkahtani
 CSR Approach

Our facility management company's current approach to CSR is centered on sustainability, community engagement, and ethical practices.

Ethical Practices:
Sustainability: Community Engagement:
Social Responsibility: the company uphold Community Partnerships:
It prioritize environmental We actively engage with ethical standards in their Employee Welfare:
The company supports they collaborate with local
sustainability by local communities through operations, ensuring fair
green community organizations and NGOs to They provide good health
implementing energy- partnerships, volunteer treatment of employees,
initiatives, supports housing support community care insurance, provide
efficient technologies, programs, and support for promoting diversity and
for those in need, and development projects, like training, resources and free
minimizing waste, and social initiatives to address inclusion, and adhering to
empowers women in the jood program , and social loan benefits .
reducing employee their needs and contribute ethical business conduct.
labor market. welfare initiatives.
turnover to their well-being.

Wejdan Alkahtani
Islamic Culture Influence on CSR
1 2
Islam plays a significant role in shaping Islamic scholars often provide guidance on
societal norms and values, including business ethical conduct responsibilities may
practices. encompass various aspects, such as fair
treatment of employees, adherence to ethical
business practices, and contributions to the
welfare of the community.
Wejdan Alkahtani
3
While these responsibilities may not be
externally regulated or supervised by
government authorities, they are deeply
ingrained within the organizational culture
and guided by Islamic principles of justice,
compassion, and social welfare.
Influencing Factors of Greenwashing

The Companies in the Saudi maintenance sector engage in

greenwashing practices, particularly in corporate voluntary
initiatives and women's empowerment, due to weak oversight
and societal unfamiliarity.

Wejdan Alkahtani
Influencing Factors of Greenwashing
Regulatory environment:
Companies may adjust their greenwashing
strategies based on weak existing
environmental regulations that do not face
strong audits because they are largely non-
mandatory and there is no culture of
community objection.
These greenwashing practices
are influenced by external
factors such as:
Competitive pressures:
Industry standards and certifications:
In today's Saudi environmental culture,
Companies may base their greenwashing
maintaining sustainability and empowering
methods on industry standards or
women is new and innovative in line with new
certifications. Knowledge and social relations
policies that are pushing the market to meet
play a major role in this, based on the culture
the expectations of educated consumers and
of Saudi society, which does not want to
investors. Therefore, some women are given
complicate matters and sees them as help that
unrealistic job titles or weak job descriptions
does not harm, while they violate the
without being given the ability to make
regulations and contribute to penetrating the
decisions, or traditional building maintenance
system.
is marketed as sustainable.
Wejdan Alkahtani
 The internal drive, led
by Crown Prince
Mohammed bin
Salman, aims for the
Internal and Personal Kingdom’s success in
all aspects, including
Motivations for CSR social responsibility.

Wejdan Alkahtani
Weaknesses in Current CSR Approach
Reactive Approach:
Our CSR approach tends to be
reactive, responding to
challenges under scrutiny,
rather than anticipating and Inadequate transparency:
Limited stakeholder addressing them proactively.
engagement: Reporting on CSR activities is
sometimes inaccessible, and
“One-way” approach in their
there is no more detailed
CSR communication, Limited
information about CSR
stakeholder engagement
initiatives, outcomes and
hinders comprehensive
challenges, which leads to a
understanding
lack of trust with stakeholders.

While our current

Lack of metrics: approach to CSR in
facilities management Integration into Business
One weakness is the lack of shows commendable
clear metrics to measure the Strategy:
efforts towards
impact of CSR initiatives and sustainability and To integrate CSR into our
their impact on society to community business strategy, it needs
identify areas for engagement, there is a more alignment and cohesion.
improvement. several weaknesses that
need to be addressed:

Wejdan Alkahtani
Interventions
Develop KPIs: We need to create metrics for energy efficiency, waste reduction, community engagement, employee well-being,
and women empowerment following standards such as the Global Reporting Initiative (GRI) and internal country standards.

Stakeholder Engagement : Tow-ways communication can develop enduring and mutually advantageous partnerships especially
with woman, acknowledging and incentivizing accomplishments in corporate social responsibility.

Enhancing CSR Effectiveness: By utilizing feedback, surveys and forums to incorporate their input into the decision-making
process, thus enhancing the effectiveness of CSR efforts.

Integration into business strategy: Creating long-term value by integrating corporate social responsibility into overall strategy by
integrating sustainability and ethics into planning, evaluations and incentives.

Wejdan Alkahtani
Conclusion

We believe that the values of social responsibilities and endeavors are purely commercial endeavors in the first place, but due to
the imposition of new laws in line with the mandatory Vision 2030, they lead them towards sustainable endeavors.

Wejdan Alkahtani
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Wejdan Alkahtani