Professional Documents
Culture Documents
Experience With TOC
Experience With TOC
Experience With TOC
F)
Blue – Green – Amber in that order
Rules to Break Rules
Not
Achieved C D
G) Necessity and Sufficiency check using 4 student
analysis
H) Degree of Maturity (DOM)
I)
J)
Delivery Discount
Open Honest communication
Achieved A B
K) Seeking Inherent simplicity
L) Focus on flow: starvation, Blockage, variation STRATEGY-> Deployed Not Deployed
M) Cash is King, but Customer is Prime Minister
TATA TISCON: Retail Distribution/ Building DCE/ Segmentation
A) Tata Tiscon became the largest retail brand
for TMT, a position that remain
unchallenged with high volume of sales at
highest price
B) With replenishment system in place many
distributors TOI reached 100%
C) It became possible to cross-sell other
complimentary / Value added products
through the same retail channel
D) Analyzing the significant unmet needs by asking
the customers their reason to buy, made it
possible to create a DCE.
E) Segmenting customers based on needs exposed
by success of sales creed new micro-segments
to target.