Professional Documents
Culture Documents
Session3 Module1 Businessplan 140724212603 Phpapp02
Session3 Module1 Businessplan 140724212603 Phpapp02
Prepared By:
Nijaz N
BUSINESS PLAN
• A written document that outlines the future activity for an
existing or proposed business venture.
• Is the formal written expression of the entrepreneurial vision,
describing the strategy and operations of the proposed venture.
• A business plan is a document that brings together the key
elements of a business that include details about the products
and services, the cost, sales and expected profits.
• Blue Print
Purpose of a Business Plan
• Alignment of team(s)
• Operating plan
• Communication across company, division, department, business
partners
• Investment capital
• Expansion capital (banks, leases)
• Merger/acquisition process
BUSINESS PLAN Drivers
Clear Vision of Purpose
The direction the business venture wants to
achieve.
A long term view
Satisfy Real Customers Needs
Exceptional customer service that results
& Serve Real Customers
in the loyalty of customers, repeat purchases
by them and greater customer retention.
Differentiate from Competitors
Positioning unique differentiating factors.
Continuously making improvements to
sustain a leadership position.
Resource Focus, Organization
Resources should be optimally utilized to
& Commitment to satisfy
Customer needs ensure that maximum possible value gets
added to satisfy customer needs.
What Investors Look For
• How does the team think?
• How detail oriented is the team?
• How big is this market?
• Is there sustainable competitive advantage?
• What’s the growth plan?
• What does the technology roadmap look like, short
term or long term play
Financial Projections
• Build 5 years
• Detail near years, extrapolate out years
• Build from single unit economics
• Document assumptions
• Compare against top down
• Validate with market comparables
10 Must Answer Questions
• TITLE PAGE
Name of the business
Owner /Owners
EXECUTIVE SUMARY
• BACKGROUND
Mission Statement
MARKETING
Market Research
Evaluation of Marketing
Format of Business Plan
• OPERATIONS & PRODUCTION
Legal & Licensing requirements
Management details
FINANCIAL PROJECTIONS
Financial forecasts