Political/legal Negative – Medium • Trade restrictions

Economic Negative – Low • Unfavorable currency translation in many parts of the world.

• Social distancing and stay-at-home orders in 2020 led to a surge in

Social Positive – Medium expenditure on home improvement, as the increased time spent at home
consumers to create more comfortable living and working spaces.

Technological Positive – Medium

• Using the internet to aid sales has been the latest trend in terms of
technological development.

Attitude/ Positive – Medium

• Significant changes in the way consumers shop, and companies operate, with
more and more going online, and customize their home decoration via
Lifestyle mobile app

• the 25-34s who are most likely to be planning to spend on their homes in the
Positive – Medium next 12 months.
Demographic • Homeowners with a mortgage are by far the most active in this market and
have the most plans for spending
Political/legal Negative – Medium • Trade restrictions

Economic Negative – Low • Unfavorable currency translation in many parts of the world.

• Social distancing and stay-at-home orders in 2020 led to a surge in

Social Positive – Medium expenditure on home improvement, as the increased time spent at home
consumers to create more comfortable living and working spaces.

Technological Positive – Medium

• Using the internet to aid sales has been the latest trend in terms of
technological development.

Attitude/ Positive – Medium

• Significant changes in the way consumers shop, and companies operate, with
more and more going online, and customize their home decoration via
Lifestyle mobile app

• the 25-34s who are most likely to be planning to spend on their homes in the
Positive – Medium next 12 months.
Demographic • Homeowners with a mortgage are by far the most active in this market and
have the most plans for spending