Moonbakes.

co

Weekly performance review

Week I

Prepared by
- Kirubakaran J
 Week 1 – Leads / Orders / Conversion
From 01-Jul-23 to 08-Jul-23

Week I- Leads/Orders/Conv % Week I - Daily Sales

45 76% Sales
40 40 75% 40
40 37 74% ₹ 74,653
34 34 73% ₹ 71,282
35 72% ₹ 66,374
30 30
30 71% 71% 28 27 27 ₹ 56,947
26
24 24
70% 70% ₹ 56,845
25 ₹ 52,432
21 68% 68%
20 19 68%
₹ 41,073
66% ₹ 37,256
15 65%
10 64%
5 62%
0 60%
01/Jul/23 02/Jul/23 03/Jul/23 04/Jul/23 05/Jul/23 06/Jul/23 07/Jul/23 08/Jul/23

3 3 3 3 3 3 3 3
ul/2 ul/2 ul/2 ul/2 ul/2 ul/2 ul/2 ul/2
/J /J /J /J /J /J /J /J
Leads Orders Conv % 01 02 03 04 05 06 07 08

Observation :
Channel wise order count • Overall handled leads are 283.
Order count • Total Orders taken is 198.
• Conversion is 70%.
• Total Sales is Rs. 4,56,862.
103
• Average leads per day is 35.
• Average sales per day is Rs. 57,108.
• Orders from Website and Whatsapp is 103 & 64 respectively.
• Orders from Swiggy is 17 and Zomato is 14.
64
• No Outstation orders processed in Week I.
• Whatsapp sales is Rs. 3,20,599 and contribution is 70%.
• Website sales is Rs. 1,09,064 and contribution is 24%.
• Swiggy and Zomato sales is Rs. 14,784 and Rs. 12,415 respectively.
17 • The sales contribution is 3% each.
14

Swiggy Website Whatsapp Zomato

 Week 1 – Chat team’s performance
From 01-Jul-23 to 08-Jul-23

Week III - Chat team performance Associate wise sales & contribution
70 72% 74% Jayasri;
48714;
58 72% 17%
60
69%
47 70%
50
40 68%
40 Haripriya; 108321; 38%
34
66%
30 27 63% 64% J Sandhiya; 125089;
17 44%
20
62%
10 60%
0 58%
Haripriya J Sandhiya Jayasri

Leads Orders Conv %

Week I - Channel wise sales
Zomato; 12415; 3%
Website; 109064; 24%
Whatsapp; 320599; 70%
Observation :
• Total leads handled by chat team is 132.
• Total orders taken is 91.
• Conversion is 69%.
Swiggy; 14784; 3% • Sales is Rs. 2,82,124.
• Sandhiya conversion is 69%.
• Haripriya conversion is 72%.
• Sales contribution of Haripriya and Sandhiya is 39% and 44%
respectively.
• Jayasri conversion is 63% and sales contribution is 17%.
 Week 1 – Leads/ Orders analytics
From 01-Jul-23 to 08-Jul-23

Dropped leads Count

Leads bifurcation
Delivery not possible 4
Cancelled Denied Denied due to Delivery time 2
0% 0%
Enquiry Difficult design 1
29% Event Cancelled 1
Flavor not available 1
Future order 6
High charges 3
High delivery charges 1
Just enquired 1
No response 6
Order
70% Order placed 12
Ordered in another bakery 1
Payment pending 2
Total 41
Conversion 29%
Time slot tracker
Observation :
10-1pm • Total dropped leads are 29%.
14% • Cancelled, Denied and Followup leads are less than 1 %.
• Overall count of of dropped leads is 41.
• Orders placed from dropped leads are 12.
• Outcalling conversion is 29%.
4-8pm • Total website redirected lead is 42.
45%
• Total orders confirmed are 12.
• Conversion is 28%.
• Occasion based orders, 56% for Birthday and 39% for Celebrations.
1-4pm • 4% for anniversary and 1% for Wedding.
40%
 Week 1 – Flavor reports
From 01-Jul-23 to 08-Jul-23

Vanilla Base (based on kgs) Redvelvet base (based on kgs)

Rosemilk Caramel Butterscotch
Rose and Pistachio Milk Chocolate Caramel
Milk Chocolate Strawberry Biscoff
Rasamalai Mixed Berry
Redvelvet Cream
cheese
3% 9% 19% 25%

Redvelvet Chocolate
28% 75%
18%

6% 19%

Chocolate Base ( based on kgs)

Chocolate Overload
Nutella Caramel Butterscotch
Nutella Hazelnut
Chocolate Biscoff
2%
9%
Chocolate Orange Chocolate Rum Cherry
Almond Praline Chocolate Strawberry Observation :
Chocolate Raspberry Chocolate Pistachio Praline • Vanilla base top sellers are Biscoff (28%), Rose and pistachio (19%)
Classic Belgian Chocolate , Rosemilk (18%) and Caramel Butterscotch (17%).
• No orders for Milk chocolate caramel flavor from Vanilla base.
• Chocolate base top sellers, Chocolate overload (26%), NCB (21%).
7% 9% 25% • Red velvet chocolate is the best seller (75%).
1%

11% 2%
10% 21%

2%
 Week 1 – Flavor reports
From 01-Jul-23 to 08-Jul-23

Cupcakes/Macaroons & Minicheesecakes Tresleches

Coffee Biscoff Classic Vanilla
Assorted Macaroons
8% Rosemilk Strawberry Rasamalai
6%
6% 6%
Assorted 26%
Minicheesecakes
25%

Assorted cupcakes
67%

46% 9%

Wholecheesecakes
Blueberry Raspberry Nutella Biscoff
Chocolate Classic Newyork Chocolate Cherry Observation :
20% • Assorted cupcakes (67%), Assorted Macaroons (25%) and Assorted
Macaroons (8%).
40% • From Tresleches, Rosemilk tresleche (46%) is the major contributor.
• Biscoff carries 26% and remaining are less than 10%.
• From Wholecheesecakes, Biscoff and Blueberry are the top movers
each carrying 40% contribution.

40%
 Week 1 – Flavor reports
From 01-Jul-23 to 08-Jul-23

Brownies & Blondies Pull up cakes

Classsic Nutella Biscoff Strawberry Nutella
Biscoff Redvelvet Cream Cheese

40%

60%

100%

Tarts
Baklava Tart Mixed Berry Ganache Triple Chocolate Observation :
• From Brownies. Only Nutella brownie along is moving and other two
are idle.
• Secondly, Not receiving orders for Blondies.
• From Pull up cakes, 60% contribution from Biscoff and 40%
contribution from Nutella.
• Not orders with respect to Strawberry pull up cake.
• Similarily, Orders received only for Baklava Tart.

100%
 Week 1 – Flavor reports
From 01-Jul-23 to 07-Jul-23

Ice cream cakes

Chocolate Hazelnut Vanilla Biscoff Chocolate Almond
Strawberry Strawberry Pistachio Kesar Pistachio
Ice cream tubs
29% 21%

14%

14% 14%
7%

Observation :
• Icecream tubs 29%.
• Chocolate Hazelnut 22%.
• Strawberry Pistachio, Vanilla Biscoff and Kesar Pistachio 14% each.
• Chocolate Almond 7%.
 Week 1 – Feedbacks and complaints
From 01-Jul-23 to 08-Jul-23

Name Count Average of Rating

Observation :
Haripriya 9 6.6
• Overall feedback rating of Week 1 is 6.9 out of 7.
Website 11 6.9 • Total feedback links sent is 136.
J Sandhiya 9 7.0 • Feedback obtained is 31.
Jayasri 2 7.0 • Feedback contribution is 23%.
• Total touch points response received is 31.
Grand Total 31 6.9
• Major audience is from Instagram and is 74%.
• Friends referral and Google search are 16% and 1% respectively.
• Overall two complaints were received during week 1.
Touch Points Count
• One for delivery complaint and another one for Taste and quality
Friend referral 5 complaints.
Google search 3
Instagram 23
Grand Total 31

Touch Points Complaints

Friend referral Google search Instagram Delivery complaints Taste & Quality complaints
16%

10%

50% 50%

74%
 Healthy menu – Week 1
From 01-Jul-23 to 08-Jul-23

Observation :
Leads/Orders/Conv %
• Total leads handled is 9.
4.5 120% • Overall orders from Healthy menu is 09.
4 4 • Conversion is 100%.
4
100% 100% 100% 100% • Total sales is Rs. 13,267.
3.5 • Sales contribution of Whatsapp is 54%.
3 3
3 80% • Contribution of Swiggy and website is 36% and 10% respectively.
2.5 • Total feedback call attempted is 11.
2 2 60% • Feedback obtained is 8.
2 • Total feedback contribution is 72%.
1.5 40% • Positive feedback is 73%.
1 • No negative feedbacks for the week.
20%
0.5
0 0%
Website Whatsapp Zomato

Leads Orders Conv %

Sales and contribution Healthy Feedbacks

Website Whatsapp Zomato

10% No response
27%
37%

Positive
73%
54%
Thank You