INTRODUCTION TO

DIGITAL BUSINESS AND

E‑COMMERCE
IS110 – ELECTRONIC BUSINESS
The impact of electronic
communications on traditional
businesses
The impact of electronic
communications on traditional
businesses
The impact of electronic
communications on traditional
businesses
The impact of electronic
communications on traditional
businesses
Mobile commerce (m-commerce)
What is the difference between digital
business and e-commerce?
Digital business refers to the transformation of business operations and processes using digital
technologies, such as automation, data analytics, and artificial intelligence. Digital business
encompasses a wide range of activities, including marketing, supply chain management, customer
service, and more. The goal of digital business is to leverage digital technologies to create more
efficient and effective business processes, and ultimately drive growth and profitability.
E-commerce, on the other hand, specifically refers to the buying and selling of goods or services
over the internet. E-commerce is a subset of digital business, focused specifically on the
transactional aspect of online business. E-commerce can take many forms, such as online
marketplaces, online storefronts, and digital delivery of goods or services.
While e-commerce is an important part of digital business, digital business encompasses a much
broader set of activities and processes. In addition to e-commerce, digital business may include
activities such as data analysis, process automation, and customer relationship management.
Overall, while e-commerce is a critical component of digital business, digital business is a much
broader concept that encompasses a wide range of digital technologies and business processes.
Digital business opportunities
1.E-Commerce:
E-commerce is the buying and selling of products or services over the internet. It has exploded in
popularity in recent years, as consumers increasingly prefer the convenience of shopping online.
Companies can set up their own online stores, sell products through existing e-commerce platforms
like Amazon or eBay, or use social media platforms like Instagram to sell directly to consumers.
2.Digital Marketing:
Digital marketing is the use of digital channels to promote products or services. Companies can use
social media, email marketing, search engine optimization (SEO), and other tactics to reach customers
online. Digital marketing is often more cost-effective than traditional marketing methods and allows
companies to track the effectiveness of their campaigns more accurately.
3.Cloud Computing:
Cloud computing is the delivery of computing services over the internet. It enables companies to store
and access data and applications from anywhere in the world, and often at a lower cost than
traditional IT infrastructure. Companies can use cloud computing to increase their flexibility,
scalability, and efficiency.
Digital business opportunities
4.Mobile Applications:
Mobile applications, or "apps," are software applications designed to run on mobile devices.
Companies can use apps to offer new products or services, increase customer engagement, or
provide better customer service. Apps can also be a revenue stream, as companies can charge for
downloads or offer in-app purchases.
5.Big Data Analytics:
Big data analytics is the process of analyzing large datasets to extract insights and make better
decisions. Companies can use big data analytics to improve their marketing campaigns, identify
new opportunities, and optimize their operations. Big data analytics can also help companies to
personalize their products and services to better meet customer needs
Accelerated Product Development
25% of business executives noted the great impact of digital transformation in
accelerating product development. With large volumes of data being stored in the cloud, this
can be a primary source of further improvements on products and services the organization is
offering.
Higher Revenues For Your Business
With all the benefits, chances are limitless for a business to profit more when
investing in digitalization.
Increased Market Share
According to the report of Altimeter Group in 2016, the biggest benefit of digital
transformation, as perceived by more than 40% of executives, is the increased market share it
can deliver to the business’ products and services in the long run.

11
Creating & Discovering New Sales Channels
The digital world is so vast that infinite possibilities are promised to both
information providers and receivers with digital technology. Taking advantage of the wide
space and mobile connections is an opportunity not to be missed for any organization.
Better Customer Interaction Through Web & Mobile Channels
This technological advancement has its main goal set on improving customer
experience, which was made possible through shifting focus onto customer needs, analyzing
data from all customer interactions, and using the results to make meaningful changes.
Easy Acquisition Of The Right Talent & Highly Skilled Workforce
Technology has not only provided a fast-paced workplace and efficient operating
systems, but also supplied insights on potential employees through improved digital vision.

12
Risks and barriers to business
adoption
 Caraga State University

Risk & Barriers to

Business
Administration

Lemuel Ballares | BSIS

 Definition

Risk refers to the possibility of loss or harm

occurring, while barriers are obstacles that
hinder progress or prevent achievement of goals

Importance of understanding these concepts: is

essential for effective business management, as
risks and barriers can significantly impact a
company's success and longevity.

Risk & Barriers to Business Administration

 II. Types of Business Risks
Strategic Risk: Risks that arise from changes in
the business environment

Financial Risk: Risks that arise from financial

operations, and possibility of losing money to an
investment.

Operational Risk: Risks that arise from day-to-

day operations, such as employee errors, system
failures.

Reputational Risk: Risks that arise from

negative publicity, such as bad reviews,
scandals.

Risk & Barriers to Business Administration

 III. Examples of Business Barriers
Government Barriers: Barriers that arise from
government policies or regulations, such as obtaining
permits, licenses, or approvals.

Technological Barriers: Barriers that arise from

changes in technology, such as outdated equipment
or inability to keep up with new technologies.

Cultural Barriers: Barriers that arise from cultural

differences, such as language barriers, different
customs or values, or misunderstandings.

Risk & Barriers to Business Administration

IV. How to Identify and Mitigate Business
Risks and Barriers
Developing a Risk Management Plan: A plan for
identifying, evaluating, and prioritizing risks, as well
as developing and implementing strategies to manage
them.

Monitoring and Evaluating Risk Management

Processes: Continuously monitoring and evaluating
the effectiveness of the risk management plan and
adjusting strategies as needed.

Implementing Strategies to Mitigate Risks and

Barriers: Strategies for risks and barriers, such as
reducing risk or avoiding.

Risk & Barriers to Business Administration

 V. Conclusion
A brief recap of the main points covered in the report.

Implications for Business Administrators: The

importance of taking a proactive approach to
identifying and managing risks and barriers, as
well as the potential consequences of failing to
do so.

Recommendations for Future Action:

Suggestions for future action, such as investing
in new technology, seeking out new partnerships
or markets, or developing contingency plans for
potential risks or barriers.

Risk & Barriers to Business Administration

Barriers to consumer Internet
adoption
Why internet is
important to consumers?
• Consumers are more informed.
• Allows consumers to search for product
information.
• Consumers can find everything needed
in one place.
• Consumer can save money and time.

20XX BARRIERS TO CONSUMER INTERNET ADOPTION 22

However…

20XX BARRIERS TO CONSUMER INTERNET ADOPTION 23

 BARRIERS TO CONSUMER INTERNET ADOPTION

20XX BARRIERS TO CONSUMER INTERNET ADOPTION 24

1. Lack of Trust

- Fear of fraud and risk of loss.

2. Technophobia
- Extreme fear and irrational fear of
technology.

20XX BARRIERS TO CONSUMER INTERNET ADOPTION 25

3. Cost Constraints
- Purchasing computer hardware, software
and internet connectivity.

4. Security Risks
- It has been suggested that transaction (such
as the credit card number being picked up by
third-party hackers) is mostly a perceptual
problem.
20XX BARRIERS TO CONSUMER INTERNET ADOPTION 26