Regal Cinemas

Free Spirits

November 19th, 2023

OGL 355
Dr. Brent Scholar
 Starring:

Daniel Arianna Vincent Jessica Gabia Gustavo

Fulton Green Medina Najarian Sleinys Vasquez
 Agenda
Act 1: Welcome
- Introduction of the Organization
- Mission and Vision
Act 2: Organizational Overview
- Understanding the Organizational Structure
Act 3: Leadership
- Overview of Regal Cinemas Leadership Team
Act 4: Environmental Analysis
- Porter’s Five Forces Analysis
- Target Market Analysis
Act 5: SWOT Analysis
- Explaining SWOT
- SWOT Matrix
Act 6: Competitive Advantages
- Examining Advanced Technologies
- Assessing Seating Strategies
- Analyzing Concession Stand Innovations
Act 7: Recommendations
- Best Practices for Innovation
- Proposed Changes for Continued Success
Act 8: Closing Thoughts
- Summary and Conclusion
Act 9: References
Mission and Introduction
The mission of Regal Cinemas is
to entertain, thrill, and enrich our
community in the theater arts by
incorporating the newest
technologies and innovations.
 Organizational Structure
Corporate
Leadership/Executive Regional Theater
Departments Support Staff
Team Management Management
● CEO ● Regional ● On-site ● Marketing ● Administrative,
● CFO Managers/Directors Managers ● Finance Customer
● ● Oversee operations ● Responsible for ● Human Service,
COO
● and performance in day-to-day Resources Technical
Top Executives
specific geographic operations, ● Technology Support
● Responsible for
areas. staffing, ● Each headed by a ● Assist in various
high-level
customer Director or Vice operational areas
strategic President.
service.
decisions and
overall corporate
goals.
 Leadership
Regal Entertainment Group
CEO and Key Executive Team
➢ VP of Loyalty Marketing
○ Kelly Hawkins
➢ VP Controller
○ Vince Fusco
➢ VP, Media
○ Chris Sylvia
➢ Director, Real Estate
○ Daniel Maxwell
➢ Chief Marketing Officer
○ Ken Thewes
➢ CEO, Chairman
○ Amy Miles
Porter’s Five Forces Industry Analysis
Threat of
New Entrants

Rivalry among
Existing Threat of
Five Forces Substitutes
Competitors
Model

Bargaining Bargaining
Power of Power of
Suppliers Buyers
Threat of New Entrants
Threat Level: Low
➢ High initial capital investment
➢ Product differentiation to compete
➢ High brand loyalty
Bargaining Power of Buyers
Threat Level: High
➢ Consumer Shift to Streaming
➢ Competition and Consumer Decision-Making
➢ Regal's Strategy in the Current Market
Threat Level of Substitutes
Threat Level: High
➢ Digital Streaming Impact
➢ Alternative Activities
➢ Live Entertainment
Bargaining Power of Suppliers
Threat Level: Low
➢ Economies of Scale Advantage
➢ Supplier Bargaining Power Mitigation
➢ Strategic Contract Negotiations
Rivalry Among Existing
Competitors
Threat level: High
➢ Intense Industry Competition
➢ AMC Theaters as a High-Level Threat
➢ Cinemark USA's Impact on Regal Cinema
 Target Market
Target Market Strategies for Regal:
★ Women 50 and Over Engagement
★ LGBTQIA2S+ Community Recognition
 SWOT
Strengths [Internal]
● Product Innovation
● Company Branding
● Resources/Suppliers
● Customer Experience
Opportunities [External Influence]
● Changing Market
● New Immersive Technology
● Increasing Minority
Demographics
Weaknesses [Internal]
● Employee Turnover Rate
● Inefficient use of assets
● Profitability ratio below
market
● Lack of research and
development
Threats [External Influence]
● Economic Impact
● Streaming Services
● Piracy
● Environmental Regulations
 Strengths

➢ Product Innovation

➢ Company Branding

➢ Resources/Suppliers

➢ Customer Experience
 Weaknesses

➢ Profitability Ratio Below Market

➢ Employee Turnover Rate

➢ Inefficient use of assets

➢ Lack of research and development

 Opportunities

➢ Inflation

➢ New Immersive Technology

➢ Changing Market

➢ Increasing Minority Demographics

 Threats

➢ Economic Impact

➢ Streaming Services

➢ Piracy

➢ Environmental Regulations
 Competitive Advantage
Regal Cinemas Regal Unlimited delivers a strong advantage over their competition.
Movie Subscription Plan
○ 3 Month or 12 Month Commitment
○ Three Tier Option Plan
Advance Technology
○ RPX
○ Screen X
Advanced Concession
○ 10% Off
 Recommendations
➢ Utilize Regal Unlimited and social media to connect with and
create personalized advertisements for movie goers.
➢ Produce “The Regal Experience” creating the customer
experience.
➢ Expand with streaming!
 Recap
➢ Organizational Structure of Regal Theater
➢ ‘Meeting’ the leadership team.
➢ Porter’s 5 Forces
➢ Threat Levels Varying
➢ Regals Target Market
➢ SWOT Analysis
➢ Competitive Advantages
 References
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https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/experience-led-growth-a-new-way-to-create-value
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https://craft.co/regal-entertainment-group/executives
Doty, D (Aug. 13, 2019) A Reality Check On Advertising Relevancy And Personalization
https://www.forbes.com/sites/daviddoty/2019/08/13/a-reality-check-on-advertising-relevancy-and-personalization/?sh=19cd0c237690
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Regal Cinema (n.d.). Regal Unlimited. Regmovies.com. Retrieved November 18, 2023, from https://www.regmovies.com/static/en/us/unlimited
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Stowers, J. (2023, November 16). Employee Retention: What Does Your Turnover Rate Tell You? Business.
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Zippia (n.d.). Regal Mission Statement. Zippia.com. Retrieved November 19, 2023, from
https://www.zippia.com/regal-cinemas-careers-9707/mission-statement/