Introduction to

Media and
Information Literacy
Prepared by: Krisyl Joy B. Galleron, LPT
Lesson Objectives

 Describe how communication is affected by media and

information.

 Identify the similarities and differences of media

literacy, information literacy and technology literacy.

 Weigh the value of being a media and information

literate individual.
Media and Information
Literacy

It is linked to access to information, free

expression and education. Media and
Information Literacy (MIL), defined as the
ability to access, analyze and create media, is
a pre-requisite for citizens to realize their
rights to freedom of information and
expression.
Media Literacy is a 21st century advent to
education. It is the understanding to access,
analyze, evaluate, create, reflect and act
using all forms of communication. It is an
effective and engaging way to employ
critical thinking skills to a wide range of
issues.
“Everyone has the right to
freedom of opinion and
expression and expression; this
right includes freedom to hold
opinions without interference
and to seek, receive and impart
information and ideas through
any media regardless of
frontiers.”

Article 19 of the Universal Declaration of

Human Rights
Important Terms:

1. Media
2. Literacy
3. Media Literacy
4. Information
5. Information Literacy
6. Technology Literacy
Media
It is the physical objects used to
communicate with, or the mass
communication physical objects such as
radio, television, computers, films etc. It
also refers to any physical object used to
communicate messages.
Literacy
The ability to identify, understand,
interpret, create and communicate using
printed, written materials and other means
associated with varying context. Literacy
involves a continuum of learning, wherein
individuals are able to achieve their goals,
develop their knowledge and potential, and
participate fully in their community and
wider society.
Media Literacy
Media Literacy is a 21st century advent to
education. It is the understanding to access,
analyze, evaluate, create, reflect and act
using all forms of communication. It is an
effective and engaging way to employ
critical thinking skills to a wide range of
issues.
 Media Literacy

Analyze and
Evaluate

Access Create

Act Reflect
Media and Literacy Skills help people to:
1. Develop critical thinking skills.

2. Understand how media messages shape

our culture and society

3. Recognizing bias, spin, misinformation

and lies.

4. Recognizing what media makers wants us

to believe or do.

5. Evaluate media messages based on our

experiences, skills and values.

6. Discover the parts of the story that are not

being told.

7. Create and distribute our own media

messages.

8. Advocate for media justice.

Information
Information is a broad term that covers
processed data, knowledge derived from a
study, experience, instruction, signals or
symbols.
Information Literacy
It is a set of skills requiring people to
recognize when information is needed and
have the ability to locate, evaluate, and use
effectively the needed information.
 Information Literacy Components

Critical Thinking Technology Synthesis

Communication Problem Solving

An information literate person is able to:

1. Determine the extent of information needed.

2. Access the needed information effectively

and efficiently.

3. Evaluate information and its sources

critically.

4. Incorporate selected information into

one’s knowledge base.

5. Use information effectively to accomplish

a specific purpose.

6. Understand the economic, legal, and social

issues surrounding the use of information,
and access and use of information
ethically and legally.
How is communication affected by media and information?
COMMUNICATION

MEDIA
INFORMATION
• Communication
Tools

• data, knowledge derived

• Internet
from study, experience, or
• Radio
instruction, signals, or
• Magazines
symbols.
• Television
• Knowledge of specific
• Newspaper
events or situations.
Technology Literacy
Technology literacy is the skill of the
person, working independently and with
others, to responsibility, appropriately and
effectively uses technology tools to access,
manage, integrate, create and communicate
information.
Learners who have obtained technological literacy are able to:

1. Problem-solve

2. Communicate

3. Locate, use and synthesis information found using technology

4. Develop skills necessary to function in the 21st century

5. INSTANT MESSAGE
 Salient Preparatory Skills Of A Technology Literate Person

1. Creativity and Innovation

2. Communication and Collaboration

3. Research and Information Literacy

4. Digital Citizenship

5. Technology Operations and Concepts

 SUMMARY OF DISCUSSION

1. Media

2. Literacy

3. Media Literacy

4. Information

5. Information Literacy

6. Technology Literacy
 Thank you!
Do you have any questions?

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