Misleading & Deceiving

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Fair and Lovely Face Cream

Sanveer Singh
7 Newton
 INTRODUCTION

MISLEADING ADVERT
(Video)
Scope
DECEIVING ADVERT

SUMMARY
introduction
Fair and Lovely cream has been highlighted to be
deceiving and misleading consumers with claims that
it can lighten skin for ALL SKIN TYPES

Researchers have found out that these claims are not

true.

Furthermore, the video advert shows a very unrealistic

relationship between a couple indicating that their love
is dependent on her fairness and the cream

Video:
https://www.youtube.com/watch?v=Lm0bHciDaRI

Misleading & Deceiving Advertisement 3

https://www.
youtube.com
/watch?v=L
m0bHciDaRI

Misleading & Deceiving Advertisement 4

 TARGET MAKET
Fair and Lovely India, Bangladesh, Malaysia,
Indonesia, Singapore, Brunei,
Thailand, Sri Lanka, Pakistan and
other parts of Asia and is also
exported to other parts of the world,
ABOUT such as the West, where it is sold in
skin-lightening cosmetic product of Asian supermarkets.
Hindustan Unilever introduced to
the market in India in 1975
CLIENTS
marketing is geared towards those
who want to buy skin lightening
products

CRITICISM
SELLING POINT shown to use celebrities to promote
promotions focus on Bollywood ‘fair’ as beautiful and ‘dark’ as ugly,
stars/local celebrities leading critics to charge the firm
with promoting colourism.
Post Criticism- “Glow” and Lovely

https://www.youtube.com/watch?v=nwcNySYxZ6s

20XX Misleading & Deceiving Advertisement 6

 LEARNING TAKEAWAY

I don't care about skin the color, everybody

is a human being. Beneath every skin color,
you bleed red. That's just the bottom line of
the truth
Angelique Kidjo

Misleading & Deceiving Advertisement 7

summary
Overall, consumers are becoming more critical
and aware of claims by companies selling their
products. As such, corporations need to be
mindful of their audience and consumers to
avoid being highlighted or sabotaged.

Misleading & Deceiving Advertisement 8

thank you
Sanveer singh
ssanveer56655@gmail.com