CHAPTER 4:

Developing the Marketing

Mix
Topic: Define Product (Session 1)
Prepared by: ROSALINDA DP. ANONAS
EDMUNDO J. BANAGAN, SDO/Olongapo City
 MOTIVATION:

What shampoo, soap and

toothpaste we use daily.
From the answers given, what do we
conclude or what do we call it.
•We can, therefore, conclude that
they are all called as
PRODUCTS. Product are
tangible objects that a company
sells to customers for their use of
consumption.
•Group Activity 1: Define and cite
examples of products that you
always buy at sari-sari stores.
• Rubrics: Teamwork 10%
• Presentation 10%
• Total 20%
• Individual Activity 2:
Complete the table.
Product/Company Name of Product Uses of Products Benefits
 Base from the activities.

•Brainstorm
 From the discussion:
•How can we use or
apply our topic in our
daily living.
•Ask one from the
class to share his/her
understanding on the
topic.
 Pen and Paper (10)

•Make a graphic organizer

depending on the products
you use in your own
house.
 Assignment:
•Differentiate product,
services and
experiences. Give
examples.
 Session 2
•Review lesson on
- Products
What can you tell about the pictures?
From the pictures, can you tell what kind of services they offer?

• What is Services - Services are

considered a different type of
purchase; they involve contact
between the customer and an
employee who provides the service.
 Group Activity 1: Marketing Experience
Assuming that you have visited a service oriented
establishment in your neighbor hood (e.g. internet
café, restaurant, salon). Describe the business and its
services. The leader will discuss output in the class.
Rubrics: Participation 10%
Teamwork 10%
•Total 20%
 Individual Activity 2: Marketing In
Action

•In availing of a particular

services, when do you say that
you got your money worth?
•Students will be able to
recognize the different
services a business offer.
Brainstorming in the class
with more example on kinds
of services.
Give examples of
services you have
experienced in real
life. (volunteer)
•So, therefore, services are
delivered directly to the
customers. And we
experience them in so
many ways.
Answer on a ¼ sheet of paper.
 Assignment:

Continue reading on the

products, services we buy
and experiences and
encounter.
 Session 3

•Review on the
lesson - Services
 MOTIVATION:

Ask students to share

experiences you encounter
when buying products and
having services.
What can you see in the pictures?
We can now tell from the pictures about the
experiences customers encounter during -
buying and having services.
 Group Activity 1:
Group yourself into 3 members and each member will recall
on experience when you were dissatisfied with a product or
services. How did this affect your experience as a customer
and your patronage to the company? Then among
yourselves select the best experience and present it in the
class.
Rubrics: Participation 10%
Teamwork 10%
Total 20%
 Individual Activity 2:
Choose one from the following offices or
service providers in your school. Study the
customer service provided by your chosen
service provider and propose improvements.
Prepare a presentation of work and report in
class. 1. Guidance Office; 2. Library; 3.
Canteen.
Let students share
more info and ideas
on the experiences
they encounter.
• Give personal experiences:

As a student how you

value good and bad
experiences you
encounter? (Volunteer)
From the start of the lesson
on products, we can now
differentiate the products,
services and experiences we
encounter.
From the picture, please answer the question at
the bottom on how to lose customers fast.
 Assignment:
Advance reading and Identify and
describe factors to consider when
setting prices and new product
pricing and its general pricing
approaches.
THANK YOU AND
MAY GOD BLESS
US ALL!!!