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Toyota Presentation
Toyota Presentation
Toyota
Aaron Fyke Yuki Wada
Gary Mi Grace Webber
Tony Palumbo
Agenda
• Headline facts: Toyota
• Global auto industry trends
• Japanese auto industry history
• Toyota company background
– Company history
– Production history
– Business segments
• The Toyota Production System
• Toyota’s strategy
• Our questions for Toyota
Headline Facts: Toyota
• Toyota has annual sales of $120 Billion
• Produces ~5.5 million vehicles per year
• From 56 manufacturing plants across
6 continents
• Employs ~200,000 people
• 3rd largest automotive manufacturer
1998 Production Comparison Chart
9,000
GM
8,000
Ford
7,000
6,000 Daimler
5,000 VW Chrysler
4,000 T
O
3,000 Fiat Nissan Honda
Y PSA Renault
2,000 O
T
1,000
A
0
Global auto industry trends
• Overcapacity
• Economic downturn
• Shifting consumer demands
• European trade barrier reductions
Company History
• Established in 1937 out of Sakichi Toyoda’s
weaving machine company
• Launched first car (SA Model) in 1947
• “Toyota Production System” formed in 1950
based on Just-In-Time principle
• First global expansion in 1959 at Brazil
• In 1972, cumulative production >10M units
Production History
Domestic Production Total Production
UNITS (thousands)
6000
5000
4000
3000
2000
1000
0
1935 1936 1937 1940 1957 1960 1972 1980 1982 1988 1996 1999
Business segments
• Automotive
– Design, manufacture and sales of
passenger cars, recreational vehicles,
SUVs and related parts
• Financial services
– Provisions of loans to car buyers
and car dealers
• Others
– Industrial vehicles (forklifts, etc.)
The Toyota Production System