SCAMPER Template

SCAMPER is an acronym that is used to help prompt creative ideas for improving existing products or services
or creating new innovations. The letters in SCAMPER stand for substitute, combine, adapt, modify, put to
another use, eliminate, and reverse. Each letter is associated with a string of questions that can be asked about
existing products to discover methods of improvement or entirely new opportunities.

As an innovation model and process tool, SCAMPER can be used to generate ideas for improving existing
offerings or business processes or innovating completely new products and services. Whatever its purpose,
your innovation team should brainstorm a list of as many answers to the questions as possible and determine,
which, if any of them are a feasible solution that can be used either to refine existing products or services or
fabricate new ones. The best ideas should then be further developed.

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 SCAMPER Template
Substitute What could replace what’s there to

S
vastly improve it?
Use different elements as substitute for
what currently exists.

Combine Could it be made part of a bigger

C
solution?
Combine or bundle what exists with
other elements or components to create
something better.
Adapt What can be modified and used in a

A
different way?
Alter or change its function.

Modify What happens if dramatically change

M
its size, shape, tone, frequency,…?
Modify what exists in its overall scale
and scope.

Put to Another Use What else can it be used for?

P
Use what existing as something for
which it wasn’t originally intended.

Eliminate What can be remove that actually

E
improves things?
Eliminate features or attributes in ways
that make it simpler.

Reverse How can move thing around to add

R
value or create improvements?
Reverse the order of things or put in
different sequence.

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