INTRO TO

BROADCASTIN
G
IMPORTANCE OF BROADCASTING

 The primary purpose of broadcasting media is to

broadcast and communicate with the public.
It lets the masses know about everything that
happens around the world, as well as it is used
for entertaining people. In simple words, it can be
called the whole package of broadcasting
information, entertainment, and news
OBJECTIVES OF BROADCASTING

 Know Your Listener

 Make Your Listener Care
 Be in Charge
 Make The Mic Your Mate
 Be Yourself
MAJOR RADIO PRINCIPLES

 On air delivery – the right tone. We speak more slowly on air than in real life, but
we need to describe, to tell stories, to create pictures. ...
 Respecting others
 Accuracy
 Balance
 Clarity
 Protect your sources
WHAT IS BROADCASTING PROGRAMME?

A performance or series
of performances, often
presented at a scheduled
time, on radio or
television.
Television and Radio News Writing
Structure

1. Be brief
2. Use correct grammar
3. Put the important information first
4. Write good leads
5. Write the way people talk
6. Use contractions
What are the media ethics?

 public trust,
 Fairness
 Integrity
 Independence
 Accountability
DO NOT ALLOW YOURSELF
TO BE INFLUENCED BY
POLITICAL, SECTIONAL, OR
COMMERCIAL INTERESTS

END