Chapter 3

MARKET
GLOBALISM
AND
INTEGRATIO
N
Prepared by:
BONA, WINDELL O.
CABUG-OS, JASMINE T.
 What is
“ MARKET
GLOBALIZATION”?
“It contains an ideological
dimension filled with a range of
norms, claims, beliefs, and
narratives about the phenomenon
itself.” Manfred Steger
Director of the Globalism
Research Center at RMIT
University
 IDEOLOGY

A system of widely shared ideas,

patterned beliefs, guiding norms
and values, and ideals that are
accepted as truths by certain group
of people.
 IDEOLOGY

Each ideology is structured around

core claims.
 IDEOLOGY

It distorts, legitimizes, and

integrates.
Market Globalism

A hegemonic system of ideas

that makes normative claims
about a set of social
processes called
globalization.
Social imaginary

Deep seated modes of

understanding that provide
the most general parameters
within which people imagen
their communal existence.
“ 5 CORE CLAIMS
OF
GLOBALIZATION
 01
Globalization is about
liberalization and global
integration of markets.
 02
Globalization is inevitable and
irreversible.
 03
Nobody is in charge of
globalization.
 04
Globalization benefits
everyone in the long run.
 05
Globalization furthers the
spread of democracy in the
world.
 From To
Market Imperial
Globalism Globalism
 06
You need a war on terror to
market globalization’s
discursive arsenal.
AMERICANIZATION
McDONALDZATION
GLOBAL CORPORATION
The approach to the study of globalization that locates the
phenomenon itself in early patterns of trade and exchange.
TYPES OF COMPANIES

 International
 Globe
 Multinational
 Transnational
INTERNATIONAL
 International Companies are
importers and exporters, typically
without investment outside of
their home country.
GLOBE
 Global companies have invested in
and are present in many countries.
 They typically market their
products and services to each
individual local market.
MULTINATIONAL
 Multinational companies have
investment in other countries, but
do not have coordinated product
offerings in each country.
 They are more focused on
adapting their products and
services to each individual local
market.
TRANSNATIONAL
 Transnational companies are more
complex organizations, which have
invested in foreign operations,
have a central corporate facility
but give decision-making, research
and develop markets.
MARKET GLOBALISM