NOKIA

SWOT Analysis
NOKIA

 Nokia is one of the leading brands in the IT &

Technology sector. Nokia SWOT analysis
evaluates the brand by its strengths & weaknesses
which are the internal factors along with
opportunities & threats which are the external
factors. Let us start the SWOT Analysis of Nokia:
STRENGTHS
• In the early 2000's, Nokia was the largest mobile phone manufacturer.
• The company has its business operations in more than 100 countries with annual revenues of
$20 billion.
• Nokia has a strong legacy since its inception in 1865.
• The company is also diversifying into products like AC, TV, laptops etc.

WEAKNESSES
• The brand was severely impacted by late entry in the touch screen & smartphone market
• Legal issues in the past have hurt the brand image of the company.
OPPORTUNITIES
• Nokia can diversify into more consumer products which can develop a strong revenue stream.
• Acquisition of electronics & mobile firms can help the brand grow inorganically.
• Focus on developing affordable as well as premium range of products to cater to different set
of consumers.

THREATS
• Increasing business of competitors can hurt the business operations.
• The market is very dynamic and failed product can prove to be a big issue.
• Global recessions or pandemic can affect the supply chain.