Case Study

Strategic
Expansion
Dilemma
Presented by :-
Shruti Mangulkar
Saaransh Gupta
Ravi Singh
Disha Das
Sayandeep Patra
Saif Ali Shaikh
Pranchi Verma
Introduction to OTT

OTT Stands for “over the top” and refers to

technology that delivers streamed content over
the internet. In previous years, a consumer
would take out a cable subscription and their
cable TV provider would be responsible for the
supply and availability of programming
OVERVEIW OF ASIA,
EUROPE AND SOUTH
AMERICA
ASIA
GDP- 41.36 trillion $
Market Size- 29 billion $

SOUTH AMERICA
GDP- $.04 trillion $
Market size- 4168 million $

Europe
GDP- 24.22 trillion $
Market size- 18 billion $
The Top OTT Platform
of 2023
GROWTH
 INTERNET
USERS AND POPULATION -
2022
Government policies

Government wants OTT players to Adhere to local market standards with respect to morality,nudity, politics,social,
harmony,etc.

Taxation

Government want to OTT players to pay their fair share of taxes.

Control

Sovereign governments accustomed to regulatory frameworks flowing from terrestrial FTA broadcasting,
broadcasting, frequently attempt to control mass media, despite the very real tension between this goal and that of
maintaining citizens access to the benifits of the international internet.
Conclusion

Based on all the information that was available we could conclude that :

1.Our choice market for the expansion of the company is Europe.Focusing on strategic collaborations, mergers and
acquisitions and new product launches to expand the market share and improving competitive positioning investing
heavily in research and development to develop innovative solutions and enhance the technological capabilities.

2.Because of the economic condition of the continent expanding here would help us generate more revenue.

3.As a company we shall come up with some perks that would be helpful for us to make our service more lucrative
and highly accepted by people.
 REFRENCE
1.https://www.giiresearch.com/report/bon1218386-south-america-over-top-ott-market-outlook.html

2.https://www.vdocipher.com/blog/2022/01/asia-vod-platforms/

3.https://www.businesswire.com/news/home/20230221005506/en/Europe-Over-The-Top-OTT-Mark
et-Report-2023-Several-Regional-Players-Look-to-Cut-Into-Netflixs-Dominance---ResearchAndMar
kets.com