Group 2

Th hotel & convention

centre terengganu
 Type of
business:
Hospitality
service

New Target Terengganu Hotel Target

Market: Non-
muslim and Convention market:
Muslim guests
guests Center (THHCCT)

Competitor:
Primula Beach
Main Selling
Hotel, Grand Point: world
Continental Hotel class facilities
and Sumai hotel catering
STRENGTH WEAKNESSES

i. Unique Concept i. Lack of Enforcement of Standard

ii. Muslim - Friendly Hospitality Services Compliance

Standards

OPPORTUNITY THREAT

i. Strong Government Support i. Competition from Other Islamic Countries

ii. Muslim - Friendly Hospitality Services

Standards
I SERVICE
N AUTOMATION
N
O
V FACIAL RECOGNITION
A TECHNOLOGY
T
I
O ARTIFICIAL
N INTELLIGENCE
S
 Room
amenities

Free self- Air

parking conditioner

Physical
Evidences
 BOTTLENECKS

A process bottleneck is a work stage that gets more work

requests than it can process at its maximum throughput capacity.
That causes an interruption to the flow of work and delays
across the production.
ACTUAL BLUEPRINT
RECOMMENDED BLUEPRINT
 GAPS-MODEL
Customer Gaps
• Problem
EXPECTED • What expected service
SERVICE that customer want
unlike perceived service.
Customer gap
• Recommendation
PERCEIVED • Provide worker or
SERVICE bellboy
THANK YOU