UNIT 9 - Social Psychology

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PSYCHOLOGY UNIT 9 …
SOCIAL
PSYCHOLOGY
overview:
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“NO MAN IS AN ISLAND”

We are social beings and our lives are intertwined. We are affected by
others and it is natural that we influence others too. It is believe that we can be
happy or feel a sense of achievement only when we are able to live harmoniously
with others.
Social psychologist explain human behavior as a result of the interaction
between mental states and immediate social situations. Interaction with others add
meaning to one’s life. Inside every individual is an interaction. His personal
characteristics are manifested in his behavior which others in the group
experience as he relates with them.
LEARNING OUTCOMES:
SOCIAL PSYCHOLOGY
Describe intrapersonal and
interpersonal phenomena.
LEARNING
OUTCOMES:
At the end
Discuss ofisthe
what unit,
social the
psychology.
students should be able
to:
Name the father of social
psychology.
SOCIAL PSYCHOLOGY
LEARNING
OUTCOMES:
At the end
Discuss ofisthe
what unit,
social the
psychology.
to:
psychology.
SOCIAL PSYCHOLOGY
LEARNING
OUTCOMES:
At the end of the unit, the Discuss what is social psychology.
to:
psychology.
SOCIAL PSYCHOLOGY
LEARNING
OUTCOMES:
At the end of the unit, the Discuss what is social psychology.
to:
psychology.
SOCIAL PSYCHOLOGY
WHAT IS SOCIAL PSYCHOLOGY?
SOCIAL PSYCHOLOGY
WHAT IS SOCIAL PSYCHOLOGY?
Social psychology is the scientific

study of how people’s thoughts,
feelings and behavior are influenced
by the actual, imagined or implied
KURT
presence of others. LEWI
German-American
N
psychologist
SOCIAL PSYCHOLOGY
Kurt Lewin was a German-American

psychologist, known as one of the modern
pioneers of social, organizational, and applied
psychology in the United States.
Kurt Lewin was born in 1890 into a Jewish

family in Mogilno, County of Mogilno,
Province of Posen, Prussia.
KURT
German-American psychologist
LEWIN
SOCIAL PSYCHOLOGY
Kurt Lewin was a German-American

psychologist, known as one of the modern
pioneers of social, organizational, and applied
psychology in the United States.

He pioneered the use of scientific methods in

KURT
the study of behavior.
LEWIN
SOCIAL PSYCHOLOGY


KURT
He is considered as father of modern social
psychology
LEWIN
SOCIAL PSYCHOLOGY

He is considered as father of modern social

psychology
KURT
LEWIN
INTRAPERSONAL INTERPERSONAL
PHENOMENA PHENOMENA
SOCIAL PSYCHOLOGY
Attitudes Persuasion
INTRAPERSONAL Social
Cognition Heuristics
PHENOMENA
Cognitive
Self-concept Dissonance
SOCIAL PSYCHOLOGY
Are defined as learned, global evaluations

of a person, object, place or issue that
Attitudes
influence thoughts or actions. It could be a
basic expression of approval or disapproval,
favorability or unfavorability.
Attitudes are Formed in Three Ways

SOCIAL PSYCHOLOGY
Attitudes are Formed in Three Ways
 Conditioning – which plays a role in acquiring attitudes

 Observational learning – which we acquire attitude from
friends and mass media.
 Cognitive appraisal – whereby we tend to scrutinize our
attitudes if we know that people may not accept us.
SOCIAL PSYCHOLOGY
Is an active method of influence that

attempts to guide people toward the
Persuasion adoption of an attitude, idea or behavior by
rational or emotive means. It relies on
appeal rather than strong pressure or
coercion.
Factors Influencing the Persuasion Process

SOCIAL PSYCHOLOGY
Factors Influencing the Persuasion Process
 Communicator – which includes credibility, expertise, trustworthiness

and attractiveness.
 Message – which consists varying degrees of reason, emotion, one-sided
or two-sided arguments and other informational content.
 Audience – which includes a variety of demographics, personality traits
and preferences.
 Channel – includes printed word, radio, television, internet or face to face
interaction.
SOCIAL PSYCHOLOGY
Pertains to how people perceive, think

Social
Cognition about and remember information about
others.
SOCIAL PSYCHOLOGY
 Schemas – are generalized mental representations that organize knowledge and

guide information processing.
 Stereotype – a generalized set of beliefs about a particular group of people.
 Prejudice
 Discrimination
 Attributions – are the explanations we make for people’s behavior, either our own or
of other’s behavior.
Internal – or dispositional attributions assign the cause within the person.
External – or situational attributions assign the cause to an outside factor.
Biases in Attribution
SOCIAL PSYCHOLOGY
Biases in Attribution
 Fundamental Attribution Error – is the tendency to make

dispositional attribution for behavior.
 Just Word Effect – is the tendency to blame victims for their
suffering.
 Self-serving Bias – is the tendency to take credit for successes and
blame others for failure.
SOCIAL PSYCHOLOGY
These are cognitive short cuts. It

Heuristics
occurs when people estimate the
probability of an outcome based on
how easy it can be imagined.
Self-concept Self-efficacy Self-perception
Is a person’s
refers to an Is a specialized
understanding of
individual’s form of
himself. It consist of
expectation that attribution that
the self-schema which
involves making
is the cognitive performance on
inferences about
component and the some task will be
oneself after
self-esteem which is effective and
observing one’s
the evaluative successful.
own behavior.
component.
SOCIAL PSYCHOLOGY
Is a feeling of unpleasant arousal

caused by noting and inconsistency
Cognitive
Dissonance among one’s cognition. It leads to a
change in attitude, a change in
behavior, a self-affirmation or a
rationalization of behavior.
INTRAPERSONAL INTERPERSONAL
PHENOMENA PHENOMENA
SOCIAL PSYCHOLOGY
Social Group
influence Dynamics
Relations with Interpersonal

INTERPERSONAL
Others Attraction PHENOMENA
Interpersonal
Perception
SOCIAL PSYCHOLOGY
This refers to the way people

Social
influence affect the thoughts, feelings and
behavior of others.
Types of Social Influence

SOCIAL PSYCHOLOGY
Types of Social Influence
 Conformity – is the tendency to act or think like other members of

the group.
 Compliance – is agreeing with a request or following a group
standard. It is the result of following social norms, roles or
expectations.
 Obedience – is performing a behavior even when the person does
not want to because someone else ordered the person to do so.
SOCIAL PSYCHOLOGY
 Group – is two or more people that interact, influence

each other and share a common identity.
 Norms – are implicit rules and expectations for group
members to follow.
Group
 Roles – are implicit rules and expectations for specific
Dynamics
members within the group.
 Relations – are patterns of liking within the group and
also differences in prestige or status.
 Group Polarization – occurs when people polarize their
views in a more extreme direction after group discussion .
SOCIAL PSYCHOLOGY
 Groupthink – is a collective thinking defect that is

characterized by a premature consensus.
 Social Facilitation – is a tendency to work harder and
Group faster in the presence of others.
Dynamics
 Social Loafing – is the tendency of individuals to slack
when working in a group.
 Deindividuation – is a reduced state of self-awareness
that can be caused by feelings of anonymity.
SOCIAL PSYCHOLOGY
 Prosocial –helping, liking or loving.

 Altruism – is helping other people without expecting any
return.
 Antisocial – hostility, aggression or prejudice against
Relations with others.
Others  Aggression – is defined as any behavior that is intended to
harm other people.
 Hostile Aggression – is accompanied by strong emotions.
 Instrumental Aggression – is the way a person manifests
his aggression.
SOCIAL PSYCHOLOGY
This refers to all of the forces that lead

Interpersonal
Attraction people to like each other, establish
relationship and fall in love.
Principles
SOCIAL PSYCHOLOGY
Principles
Proximity
Familiarity
Similarity
SOCIAL PSYCHOLOGY
- Examines the belief that interacting people have about

each other.
 Accuracy
 Self-other agreement
Interpersonal  Similarity
Perception
 Projection/assumed similarity
 Reciprocity
 Meta-accuracy
 Assumed projection
SOCIAL PSYCHOLOGY
ACTIVITIES/ASSESSMENTS:
SOCIAL PSYCHOLOGY
I. Discuss the importance of the field “social psychology” in

our society.
II. In your own words explain the concept of interpersonal

and intrapersonal phenomena.

UNIT 9 - Social Psychology

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SOCIALhttps://www.google.

“NO MAN IS AN ISLAND”

WHAT IS SOCIAL PSYCHOLOGY?

Social psychology is the scientific

Kurt Lewin was a German-American

Kurt Lewin was born in 1890 into a Jewish

Kurt Lewin was a German-American

Kurt Lewin was born in 1890 into a Jewish

He pioneered the use of scientific methods in

Kurt Lewin was born in 1890 into a Jewish

He pioneered the use of scientific methods in

He pioneered the use of scientific methods in

He is considered as father of modern social

Are defined as learned, global evaluations

Attitudes are Formed in Three Ways

Attitudes are Formed in Three Ways

 Conditioning – which plays a role in acquiring attitudes

Is an active method of influence that

Factors Influencing the Persuasion Process

Factors Influencing the Persuasion Process

 Communicator – which includes credibility, expertise, trustworthiness

Pertains to how people perceive, think

 Schemas – are generalized mental representations that organize knowledge and

 Fundamental Attribution Error – is the tendency to make

These are cognitive short cuts. It

Self-concept Self-efficacy Self-perception

Is a feeling of unpleasant arousal

Relations with Interpersonal

This refers to the way people

Types of Social Influence

Types of Social Influence

 Conformity – is the tendency to act or think like other members of

 Group – is two or more people that interact, influence

 Groupthink – is a collective thinking defect that is

 Prosocial –helping, liking or loving.

This refers to all of the forces that lead

- Examines the belief that interacting people have about

I. Discuss the importance of the field “social psychology” in

II. In your own words explain the concept of interpersonal

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