BY: Ali Hadi

Rayyan Fahad
Ayaan Omer
Arfa Shahid
What is Daraz?
Daraz’s Consumer Buying Behavior

Trust: Trust is a risk a person takes while doing an activity.

Time: Nowadays most people find it very difficult to take time out of their busy schedules for
shopping and retailing
Privacy: Privacy is the permission given to a seller to personal
information of a consumer in order to make a purchase.

Return Policy: If a customer has any issues and complains regarding

the product, He/She has the benefit of a return policy. C
Product Variety: Studies and Surveys suggest more variety in products lead to more sales.
 Factors influencing consumer
behaviour(personal):

• Product Range and price: Daraz caters to large number of online

consumers with different
social classes and age groups.
• User-friendly interface: A friendly user-based experience
provides them with product
information impacting their decision-making process
Factors influencing consumer behaviour(Social):

• Customer reviews and rating: High reviews and rating of the

product increase the reliability and assure potential buyers of
the product.
• User generated content: Encourage buyers to share their
experience by unboxing the product.
• Exclusive deals and promotions: Daraz provides exceptional
prices and promotions for group purchases or during special
events.
 Factors influencing consumer
behaviour(Psychological):
• Motivation: Daraz appeals to the varying requirements and wishes of
its customers by providing a wide array of items.
• Perception: The platform employs excellent photographs, concise
product descriptions, and client testimonials to cultivate favorable
impressions.
• Learning experience: Daraz aims to improve the consumers
educational and buying experience.
 Daraz’s Marketing and its
Effectiveness
Social Media Marketing:
Email Marketing:
11.11 Sale by Daraz:
Live streaming of Cricket Matches:
 Buying Behaviour Exhibited by Consumers:

Dissonance reducing buying behavior:

• Goods Quality and Expectations
• Delivery Issues
Complex Buying Behavior:
• Occurs when consumers are making
significant purchases on Daraz, such as
electronics or appliances.
• Extensive research on features, prices,
and reviews.
Variety-Seeking Buying Behavior:
• This behavior occurs when consumers actively seek variety and may
switch between different brands or products within a category.
• When purchasing fashion items like clothing or accessories, consumers
may enjoy exploring different styles or trends.

Habitual Buying Behavior:

• This behavior occurs when consumers repeatedly purchase a particular product or brand out of habit.
• For example, if a consumer regularly buys stationary or groceries from Daraz, they may simply reorder the same
products without much thought or comparison with other options.
THANKYOU!
!