Marketing Presentation for

Business Products
Team Name:

1. Endryo Umar Seto 230404010033

2. Ella Ana Mariya 230404010032
Samsung S23 Ultra:
Redefining the
Smartphone
Experience
As a global leader in technology, Samsung has consistently pushed the
boundaries of innovation. The S23 Ultra, the latest flagship in the Galaxy lineup,
promises to redefine the smartphone experience with its unparalleled
performance, cutting-edge features, and stunning design.
Market Analysis
Competitive Landscape
The smartphone market is highly
competitive, with leading brands
vying for market share. The S23
Ultra faces stiff competition from
the latest flagship devices from
Apple, Google, and other top
manufacturers.
Consumer Preferences
Smartphone users are increasingly
demanding more from their
devices, seeking superior
performance, advanced camera
capabilities, and long-lasting
battery life. The S23 Ultra aims to
cater to these evolving consumer
needs.
Market Trends
The global smartphone market is
projected to experience steady
growth, driven by the adoption of
5G technology, the rise of foldable
devices, and the growing demand
for premium flagship models like
the S23 Ultra.
Product Overview: Samsung S23 Ultra

1 Stunning Display 2 Powerful Performance

The S23 Ultra boasts a vibrant, 6.8-inch Dynamic Powered by the latest Qualcomm Snapdragon 8
AMOLED 2X display with a high refresh rate and Gen 2 processor, the S23 Ultra offers lightning-
HDR support, delivering an immersive viewing fast performance and smooth multitasking
experience. capabilities.

3 Advanced Camera System 4 Long-Lasting Battery

The S23 Ultra's quad-camera setup, including a With a large 5,000mAh battery and support for
200MP primary camera, provides unparalleled fast charging, the S23 Ultra ensures all-day battery
photography and videography capabilities. life and minimal downtime.
Marketing Strategy
Target Audience
The S23 Ultra is aimed at tech-savvy consumers who
demand the best-in-class smartphone experience,
including professionals, content creators, and tech
enthusiasts.
Omnichannel Approach
The marketing campaign will leverage a combination
of digital, social, and traditional channels to reach the
target audience effectively.
Positioning
The S23 Ultra will be positioned as the ultimate
flagship smartphone, offering unparalleled
performance, advanced camera capabilities, and a
premium design.
Partnerships
Strategic partnerships with influencers, content
creators, and industry leaders will be explored to
amplify the S23 Ultra's brand messaging.
Promotion Strategies

Social Media Video Content Experiential Strategic

Leveraging influencer Producing high-quality,
marketing, engaging visually-appealing video
social media campaigns, content showcasing the
and targeted advertising S23 Ultra's features and
to reach and captivate the capabilities to drive brand
target audience. awareness and
excitement.
Marketing Partnerships
Organizing exclusive Collaborating with
launch events and hands- industry leaders, content
on experiences that allow creators, and tech
potential customers to enthusiasts to amplify the
interact with the S23 S23 Ultra's reach and
Ultra and its features. credibility.
Sales Projections
Q1 2023 1
Projected sales of 10 million units, leveraging
the initial launch buzz and pent-up demand
for the latest Galaxy flagship. 2 Q2 2023
Anticipated sales of 12 million units as the
S23 Ultra solidifies its position in the market
and gains traction among consumers.
Q3 2023 3
Expected sales of 15 million units as the
product line expands and the brand's
reputation for innovation and quality
continues to grow.
Pricing and Positioning
Positioning Premium Flagship Smartphone

Price Range $1,199 - $1,599

Target Segment Tech-savvy consumers, professionals, and enthusiasts

Competitive Advantage Unparalleled performance, advanced camera system,

and innovative features
Conclusion
The Samsung S23 Ultra represents a significant leap forward in the flagship smartphone market, offering a compelling
blend of cutting-edge technology, exceptional performance, and a premium user experience. With its robust marketing
strategy, innovative promotion tactics, and strong sales projections, the S23 Ultra is poised to cement Samsung's position
as a leading innovator in the smartphone industry.