Actividad en equipos

Podemos identificar riesgos a través del análisis FODA y con ello desarrollar
estrategias de mitigación específicas para abordarlos y mejorar la gestión de riesgos en
el proyecto.
En una hoja, realizar de forma grupal, el FODA para su proyecto. Puede seleccionar
una de las plantillas que se propone (crear una copia para no afectar a los demás
grupos), o utilizar alguna propia.
 2
SWOT ANALYSIS
SLIDE
WEAKN THRE
ESS AT
Green marketing is a Green marketing is a
practice whereby practice whereby
compafadasfadsnies companies seek to go
seek to go above and above and beyond
beyond traditional. traditional.

STRENG OPPORTUN
TH ITY
Green marketing is a Green marketing is a
practice whereby practice whereby
companies seek to go companies seek to go
above and beyond above and beyond
traditional. traditional.
 3
SWOT ANALYSIS
SLIDE
Green marketing is a practice whereby companies seek to go above and beyond traditional marketing by
promoting environmental core values in the hope that consumers will associate these values with their company or
brand.
S
Green marketing is a practice whereby companies seek to go above and beyond traditional marketing by
promoting environmental core values in the hope that consumers will associate these values with their company or
brand.
W
Green marketing is a practice whereby companies seek to go above and beyond traditional marketing by
promoting environmental core values in the hope that consumers will associate these values with their company or
brand.
O
Green marketing is a practice whereby companies seek to go above and beyond traditional marketing by
promoting environmental core values in the hope that consumers will associate these values with their company or
brand.
T

SWOT ANALYSIS
SLIDE
STRENG
TH
Green marketing is a practice whereby
companies seek to go above and beyond
traditional marketing by promoting
environmental core values. SWOT
ANALISYS
Green marketing is a practice
whereby companies seek to
go above and beyond
traditional.
THRE
AT
Green marketing is a practice whereby
companies seek to go above and beyond
traditional marketing by promoting
environmental core values.
4
WEAKN
ESS
Green marketing is a practice whereby
companies seek to go above and beyond
traditional marketing by promoting
environmental core values.
OPPORTUN
ITY
Green marketing is a practice whereby
companies seek to go above and beyond
traditional marketing by promoting
environmental core values.

SWOT ANALYSIS
SLIDE
• Green marketing is a • Green marketing is a
practice whereby practice whereby
• Companies seek to go • Companies seek to go
above and beyond above and beyond
• Traditional marketing by • Traditional marketing by
promoting environment promoting environment
friendly alternatives friendly alternatives
• In the hope that • In the hope that
consumers will consumers will
STRENG WEAKNES
THS SES
S W
5
• Green marketing is a • Green marketing is a
practice whereby practice whereby
• Companies seek to go • Companies seek to go
above and beyond above and beyond
• Traditional marketing by • Traditional marketing by
promoting environment promoting environment
friendly alternatives friendly alternatives
• In the hope that • In the hope that
consumers will consumers will
OPPORTUNI THREA
TIES TS
O T
 6
SWOT ANALYSIS
SLIDE
STRENG WEAKN
TH ESS

S W
Green marketing is a practice whereby Green marketing is a practice whereby
companies seek to go above and beyond companies seek to go above and beyond
traditional marketing by promoting traditional marketing by promoting
environmental core values in the hope. environmental core values in the hope.

THRE OPPORTUN

T O
AT ITY
Green marketing is a practice whereby Green marketing is a practice whereby
companies seek to go above and beyond companies seek to go above and beyond
traditional marketing by promoting traditional marketing by promoting
environmental core values in the hope. environmental core values in the hope.
 7
SWOT ANALYSIS
SLIDE
INTERNAL EXTERNAL
FACTORS FACTORS

STRENGTH OPPORTUNITIE
S S
POSITI

Green marketing is a practice whereby companies Green marketing is a practice whereby companies
VE

seek to go above and beyond traditional marketing seek to go above and beyond traditional marketing
by promoting environmental core values in the hope. by promoting environmental core values in the hope.

WEAKNESSE THREA
S TS
NEGAT

Green marketing is a practice whereby companies Green marketing is a practice whereby companies
IVE

seek to go above and beyond traditional marketing seek to go above and beyond traditional marketing
by promoting environmental core values in the hope. by promoting environmental core values in the hope.