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Lesson 2 Communication Research
Lesson 2 Communication Research
Cyclical. Research is a cyclical process because it starts with a problem and ends with a
problem.
Analytical. Research utilizes proven analytical procedures in gathering the data, whether
historical, descriptive, experimental and case study.
Characteristics of Research
1. Research-oriented
2. Efficient
3. Scientific
4. Effective
5. Active
ü Qualities of a Good Researcher
6. Resourceful
7. Creative
8. Honest
9. Economical
10. Religious
ü Characteristics of the Researcher
Prudence. The researcher is careful to conduct his research study at the right time and at
the right place wisely, efficiently, and economically.
ü Characteristics of the Researcher
9. Research responds to the economic recovery and austerity measure of the country.
10. Research trains graduates to become responsive to the economic development of the
country and to compete globally.
ü Types of Research
1. Library Research. This is done in the library where answers to specific questions or
problems of the study are available.
ü Classification of Research
1. Independent Variable. This is the stimulus variable which is chosen by the researcher
to determine the relationship to an observed phenomenon.
2. Dependent Variable. This is the response variable which is observed and measured to
determine the effect of the independent variable.
3. Moderator Variable. This is a secondary or special type of independent variable
chosen by the researcher to determine if it changes or modifies the relationship between
the independent and dependent variables.
4. Control Variable. This is the variable that is controlled by the investigator in which
the effects can be neutralized by eliminating or removing the variable.
5. Intervening Variable. This is a variable which interferes with the independent and
dependent variables, but its effects can either strengthen or weaken the independent and
dependent variables.
ü Components of the research process