Make a list of

every-thing
that you’ve
done today. (5
min)

From the moment you woke

up, to now.

I will collect them.

Advertising
And it’s role in consumerism
Has this ever happened to you?

Why does this

happen?
How do advertisements
target our identities?

•https://www.wnycstudios.org/podcasts/notetos
elf/episodes/privacy-paradox-day-2-challenge
•Start: 2:11
•Stop: 8:12
What stood out to you?
What are the three eras of advertising the podcast
mentioned?
Peddlers Department Online
Stores

How are peddlers and

online ads the same?
How are peddlers and
online ads different
from department
stores?

1840’s 1900’s 2000’s

Is it fair for algorithms to do this?
 What information from the
How might online advertisers
person did you use to choose
know that information?
your product?

• Using the information from your person, come up with a

Your turn! product to sell them.
• Give a 1-minute pitch about the product to that person.
Create a Public
Service
Announcement (PSA)
Create a PSA (a slogan, Instagram Ad,
short video, poster) to inform people
about online advertising.

• What should people know about

online advertising?
• What words, phrases, and/or
images can you use to grab their
attention?