Ethical Principles in

Machine Learning
and Artificial
Intelligence
As artificial intelligence and machine learning become increasingly prevalent, it
is crucial to establish ethical principles to guide their development and
deployment. This presentation will explore key ethical considerations in the field
of AI, laying the foundation for responsible innovation.
 Name PRN

Soham Godkar 22210591

Shrey Ingole 22210780

Pranav Waklekar 22211273

Shailesh Yerawad 22210222

Transparency and Accountability
1 Explainable AI
AI systems should be designed to
provide clear explanations for their
decision-making processes, fostering
trust and understanding.
2 Audit Trails
Robust mechanisms for tracking and
documenting the development,
deployment, and outcomes of AI
systems are crucial for accountability.

3 Oversight and Governance

Effective governance frameworks and independent oversight are needed to ensure AI systems
are aligned with ethical principles.
Privacy and Data Protection
Data Minimization
AI systems should only collect and use the
minimum amount of personal data necessary to
achieve their intended purpose.
Secure Storage
Stringent data security measures must be in place
to protect sensitive information from unauthorized
access or misuse.
Consent and Control
Individuals should have the right to understand
how their data is being used and the ability to
control its collection and processing.
Ethical Data Sharing
Any sharing or exchange of data should be done
in a transparent and responsible manner, with
appropriate safeguards in place.
CASE STUDY
Case: Deepfakes and the Threat to Democracy (2023)

Issue: The rise of highly realistic AI-generated videos, known as

deepfakes, has raised concerns about their potential to spread
misinformation and manipulate public opinion. Malicious actors could
create deepfakes of politicians saying things they never did, eroding
trust in elections and democratic processes.

The deepfake issue spotlights the need for:

Ethical Principle Violated: Transparency and Accountability
Why is this an ethical concern? Deepfakes blur the lines between real
and fabricated content. Unlike traditional photoshops, deepfakes can be
incredibly convincing, making it difficult for the public to discern truth
from fiction. This lack of transparency can be exploited to manipulate
people's beliefs and actions.
Developing methods to detect and identify deepfakes.
Educating the public on how to critically evaluate online content.
Establishing regulations around the creation and distribution of
deepfakes.
This case study highlights a new challenge in the AI ethics
landscape. It emphasizes the importance of ensuring transparency
and accountability in the development and use of powerful AI
tools.
Case Study: Kerala's First Deepfake
Fraud
In July 2022, Kerala witnessed its first reported deepfake fraud case. A 73-year-old man,
Radhakrishnan, fell victim to a sophisticated deepfake scam that resulted in the loss of Rs.
40,000.

The Scam
The victim, a 73-year-old man named Radhakrishnan, received a WhatsApp call from
someone who appeared to be his former colleague, Venu Kumar. The caller, using deepfake
technology, perfectly mimicked Venu Kumar's voice and appearance. The caller asked
Radhakrishnan for a loan of ₹40,000, claiming that he was in urgent need of money.
Believing that the caller was indeed his former colleague, Radhakrishnan transferred the
money without hesitation.

The Investigation
After realizing that he had been scammed, Radhakrishnan filed a police complaint. The
police investigation revealed that the deepfake call was made by a fraudster using
sophisticated AI software. The fraudster had obtained personal information about
Radhakrishnan, including his friendship with Venu Kumar, through social media.
Human Oversight and Control
Human-Centered Design
AI systems should be designed
with the user in mind, prioritizing
human agency and maintaining
appropriate levels of human
oversight and control.
Responsible Automation
The deployment of AI should be
carefully considered, ensuring that
automation does not replace
essential human decision-making
and problem-solving capabilities.
Human-AI Collaboration
AI should be used to augment and
empower human capabilities,
fostering a symbiotic relationship
between humans and machines.
Societal Impact and Sustainability
Inclusive Innovation
AI development should prioritize addressing societal challenges and ensuring that the
benefits of AI are widely distributed.

Environmental Responsibility
The energy consumption and environmental impact of AI systems must be carefully
considered and mitigated.

Long-Term Thinking
AI development should consider the long-term implications and potential unintended
consequences of the technology on individuals, communities, and society as a whole.
Conclusion and Key Takeaways
Fairness and Non-Discrimination Algorithmic bias must be addressed to ensure equal
opportunity and inclusive design.

Transparency and Accountability Explainable AI, audit trails, and effective

governance frameworks are crucial.

Privacy and Data Protection Data minimization, consent, secure storage, and
ethical data sharing are essential.

Robustness and Reliability Rigorous testing, fault tolerance, and continuous

monitoring are required.

Human Oversight and Control AI should be designed to augment and empower

human capabilities.

Societal Impact and Sustainability AI development must consider inclusive innovation

and long-term environmental responsibility.