TIM COOK AS FAMOUS CEO AT APPLE

prepared by a student of group 409

Hossen Daria
 Key takeaways
 Tim Cook took over the job of CEO of Apple from Steve
Jobs in 2011 and has now helmed the company for over a
decade.
 His managerial style is said to be democratic, in sharp
contrast to Jobs's autocratic style.
 Cook fosters cooperation among Apple's talent and
encourages consensus-building among high-level employees.
 Despite the lack of a market-changing product, like the iPod
or iPhone, Cook has continued to run Apple as a successful
company.
 Instead of simply continuing the legacy of Jobs's autocratic
leadership style, Cook has played to his strengths and
placed emphasis on advancing cooperation among Apple's
arsenal of talent. This is extremely indicative of the
democratic style of management, which encourages
consensus building, particularly among high-level
employees prior to mutually consented decision making.

 Under Tim Cook, Apple became the first company to reach

a $1 trillion market capitalization. Under his watch, it also
became the first company to hit a $3 trillion market cap.
 The role of the hands-on participation of the CEO in developing Apple
products has been significantly reduced since Cook took over in 2011. The
iWatch is an example of this shift in structure as Cook chose to be less
involved in the details of product engineering.

 Instead, he delegated those duties to members of his executive cabinet. His

notably subtle style of leadership has enhanced industry and employee
goodwill. When compared to Jobs's brusque and often dictatorial manner,
Cook's style has also resulted in slower decision-making and a clear loss of
innovative drive.
 How Employees Describe Tim Cook as a Manager
 Employees have described how Cook uses constant questioning to keep
employees sharp. Greg Joswiak, senior vice president of worldwide marketing at
Apple, tells Cook biographer Leander Kahney, “He’s just very calm, steady, but
will slice you up with questions. You better know your stuff."

 Kahney writes that this technique is effective at keeping employees motivated and
inspiring innovation. This technique helps Cook get the best out of his employees
by ensuring that they adequately understand the problems the company is facing
and that they’re keeping their knowledge up-to-date.

 Cook’s gentle interrogations empower other leaders within the organization to find
and implement their own solutions because they never know when Cook will drop
by with a round of questioning—and they know that if they don’t have an answer
to a question, future interrogations will be longer.
 WHO IS THE RICHEST PERSON AT APPLE?

 CEO Tim Cook is the richest person at Apple. In 2021, Cook received almost
$100 million in compensation at Apple. This was a large bump compared to
the $14.8 million he had earned the prior year.
 What Is Apple's Management Style?
 Apple's management style is very different under CEO Tim Cook than it was
under founder Steve Jobs. While Jobs managed through an autocratic style,
overseeing every aspect of the company, Cook allows high-ranking employees
to manage their divisions themselves. He focuses on a democratic style
focused on cooperation. Additionally, Jobs was focused on innovation,
whereas Cook believes a company can only do a few things great, so he
focuses on what Apple had as opposed to continuously innovating.
 Is Tim Cook a Good Manager?
 Yes, Tim Cook is considered to be a good manager. He has continued Apple's
successes after Steve Jobs, even without the release of new, innovative
products. The company has continued to be one of the most successful
companies in history and under Tim Cook's watch, the company has hit
historical landmarks, such as becoming the first company to reach a $1 trillion
market cap.
 The Bottom Line
 Steve Jobs made Apple what it is today. He was an autocratic leader involved
in every aspect of the firm, pushing innovation as the core tenet of the
company. In contrast, Tim Cook has a democratic style focused on cooperation
and encouragement. Despite the lack of any real innovative products under his
tenure, he has managed to run Apple as a successful company.