BURMET 2: Statistical Analysis with Software Application

Performance
Task #1
Group 1A
Anastacio | Chua | De Vera | Mendizabel | Micubo | Pepito | Sarita
 Performance Task #1

The Impact of The Influence Determinants

Online of Social of
Customer Media Digitalization
Reviews Marketing in the
(OCRs) On towards accounting
Consumer Filipino function.
Purchasing Buying
Decisions Behavior
https://www.researchgate.net/publi
cation/371178490_The_impact_of
_Online_Customer_Reviews_OCR
s_on_Consumer_Purchasing_Deci
sion 1 https://zenodo.org/record/65986
79/files/The%20Influence%20of
%20Social%20Media%20Marke
ting%20towards%20Filipino%20
Buying%20Behavior.pdf
2 https://www.diva-portal.org/sma
sh/get/diva2:1501918/FULLTEX
T01.pdf
3
 Performance Task #1

• A quantitative study conducted by Dr. Ibrahim and

The Impact of Dr. Mamdouh, May 2022 The Influe
Online • This study analyzes how online customer of Social
reviews (OCRs) can influence consumer Media
Customer
purchase decisions; and it aims to find out if
Reviews OCR has a relationship with a customer’s Marketing
(OCRs) On purchasing decision. towards
Consumer • The researchers utilized online customer Filipino
Purchasing reviews which are measured by valence, Buying
volume, how recent it was posted, and the
Decisions Behavior

1
https://www.researchgate.net/publi
cation/371178490_The_impact_of
_Online_Customer_Reviews_OCR
s_on_Consumer_Purchasing_Deci
sion
length of the review
• To collect the data, the researchers used an https://zenodo.org/record/65
79/files/The%20Influence%
%20Social%20Media%20M
online questionnaire, and used SPSS to ting%20towards%20Filipino
Buying%20Behavior.pdf
analyze the data statistically
 Performance Task #1

• This is a qualitative research conducted by

Arellano, et al., May 2022 Dete
mpact of The Influence
e of Social • This research is about the study of the of
influences of marketing of social media to the Digi
omer Media
buying behavior of Filipino consumers.
ws Marketing in th
• Purposive sampling was applied as a
s) On towards acco
sampling strategy in order to select
umer Filipino participants following a certain criterion which func
hasing Buying are students, employed and parents.
ions Behavior

1 2
• Data collection for the study was conducted
https://zenodo.org/record/65986
through a semi-structured interview and did a
earchgate.net/publi
90_The_impact_of
79/files/The%20Influence%20of
%20Social%20Media%20Marke qualitative data analysis using framework https://www
sh/get/diva
mer_Reviews_OCR ting%20towards%20Filipino%20
er_Purchasing_Deci Buying%20Behavior.pdf analysis to gather the information needed for T01.pdf

the research paper.

 Performance Task #1

• A quantitative study conducted by Negin

nce Ghorbani, Spring 2019 Determinants
• The purpose of this study is to extend the of
current knowledge of the potential effects of
various firms’ characteristics on digitalization
Digitalization
in accounting function and the need of new in the
skills of employees. accounting
• The study focuses on the functions of accounting function.
through small & medium sized enterprises

2 3
• They utilized a deductive research approach, a
986
0of quantitative research design, and a primary data
arke https://www.diva-portal.org/sma
%20 collection by means of questionnaires. sh/get/diva2:1501918/FULLTEX
T01.pdf
 Performance Task #1

• A quantitative study conducted by Negin

nce Ghorbani, Spring 2019 Determinants
• The purpose of this study is to extend the of
current knowledge of the potential effects of
various firms’ characteristics on digitalization
Digitalization
in accounting function and the need of new in the
skills of employees. accounting
• The study focuses on the functions of accounting function.
through small & medium sized enterprises

2 3
• They utilized a deductive research approach, a
986
0of quantitative research design, and a primary data
arke https://www.diva-portal.org/sma
%20 collection by means of questionnaires. sh/get/diva2:1501918/FULLTEX
T01.pdf
ABL
RE
friable
average Research Question
on
4
lization in
average of
otunction
on (ROA),
#1
3
he
ariable Is there a significant correlation
between the level of digitalization
of firms
in accounting functions and the
2
et (ROA),
and Size) characteristics of a firm in terms of
n
a
its Return on Assets, Leverage,
Size, and Age?
1
e was used to
gt of association
ent variables and
tion in accounting
nt variable
RE VARIABL
f average
ES
Dependent Variable

on
4
average of
ot
on (ROA),
Level of Digitalization in
Accounting Function

3
he
Independent Variable

Characteristics of firms

2
(Return on Asset (ROA),
Leverage, Age, and Size)
n
a

1
e Pearson Correlation was used to
g ascertain the amount of association
between the independent variables and
the level of digitalization in accounting
function as a dependent variable
 VARIABL
NATURE
Continuous Dependent
- usage Variable
of average

on
ot 4 ES
digitalization level
Level of Digitalization in
Continuous - usage of the average of
Accounting Function
on the Return on Asset (ROA),

3
he Leverage, Age, and Size
Independent Variable

Characteristics of firms

2
(Return on Asset (ROA),
Leverage, Age, and Size)
n
a

1
e Pearson Correlation was used to
g ascertain the amount of association
between the independent variables and
the level of digitalization in accounting
function as a dependent variable
 HYPOTHE
VARIABL
NATURE
SIS ES
Continuous
Null - 0) usage Variable
Hypothesis ( Dependent
H of average
digitalization level

4 The firm characteristic variable

Continuous
Level of
- usage
(Return
Asset, Leverage, Age, and Accounting
the Return
have a statistically significant
the
on
Digitalization
of
Size) does notaverage
Function
on correlation
Asset (ROA),
in
of

3
Leverage,
on the level Age, and Size
of digitalization in the
accounting function. Independent Variable

Characteristics of firms

2
(Return
Alternative Hypothesis ( Hon
1)
Asset (ROA),
Leverage, Age, and Size)
The firm characteristic variable (Return on
Asset, Leverage, Age, and Size) has a

1
statistically significant correlation
Pearson on the was used to
Correlation
level of digitalization in thethe
ascertain accounting
amount of association
function. between the independent variables and
the level of digitalization in accounting
function as a dependent variable
 HYPOTHE
VARIABL
STATISTICAL
NATURE
SIS ES
Continuous - 0) usage Variable
of average
ANALYSIS
Null Hypothesis ( Dependent
H
digitalization level

4
The firm characteristic variable
Continuous
Level of
- usage
(Return
Asset, Leverage, Age, and Accountingof the
on
Digitalization
Size) does notaverage
Function
in
of

TOOL
PEARSON CORRELATION
the Return
have a statistically on correlation
significant Asset (ROA),
 Relationship

3
Leverage,
on the level Age, and Size
of digitalization in the
 2accounting
continuousfunction.
variables Independent Variable

Characteristics of firms

2
(Return
Alternative Hypothesis ( Hon
1)
Asset (ROA),
Leverage, Age, and Size)
The firm characteristic variable (Return on
Asset, Leverage, Age, and Size) has a

1
statistically significant correlation
Pearson on the was used to
Correlation
level of digitalization in thethe
ascertain accounting
amount of association
function. between the independent variables and
the level of digitalization in accounting
function as a dependent variable
ABL
RE
friable
average Research Question
nt 4
lization in
average
Function
n
of
#2
ariable

in the
3 Is there a significant correlation
between the level of digitalization
in accounting functions and their
2
lls among
yees perception of the necessity of
s these skills among the employees
e
of an accounting function?
1
g
RE VARIABL
f average

ES
Dependent Variable

nt
n
4
average of
Level of Digitalization in
Accounting Function

3 Independent Variable

Perception in the

2
necessity of skills among
the employees
s
e

1
g
 VARIABL
NATURE
Continuous Dependent
- usage Variable
of average

nt 4 ES
digitalization level
Level of Digitalization in
Continuous - usage of the average of
Accounting Function
n the highlighted variables

3 Independent Variable

Perception in the

2
necessity of skills among
the employees
s
e

1
g
 HYPOTHE
VARIABL
NATURE
Continuous - ) usage Variable
of average
SIS ES
Null Hypothesis ( Dependent
H 0
digitalization level

4 The perception of the necessity

Continuous
Level ofofDigitalization
- usage
does not have a statistically
thethe
correlation on highlighted
of
skills
the
variables in
level of digitalization
average
significant
Accounting Function
in
of

3
the accounting function.
Independent Variable

Perception in the

2
necessity
Alternative Hypothesis ( H1)of skills among
the employees
The perception of the necessity of skills has
a statistically significant correlation on the

1
level of digitalization in the accounting
function.
 HYPOTHE
STATISTICAL
VARIABL
NATURE
Continuous - ) usage Variable
of average
SIS ES
ANALYSIS
Null Hypothesis ( Dependent
H 0
digitalization level

4
The perception of the necessity
Continuous
Level ofofDigitalization
- usage
does not have a statistically of
skills
the average
significant
Accounting Function
in
of

TOOL
PEARSON CORRELATION
thethe
highlighted variables in
correlation on level of digitalization
 Relationship

3
the accounting function.
 2 continuous variables Independent Variable

Perception in the

2
necessity
Alternative Hypothesis ( H1)of skills among
the employees
The perception of the necessity of skills has
a statistically significant correlation on the

1
level of digitalization in the accounting
function.
THANK YOU!