G LO B A L C U LT U R E A N D

M E D IA
WHAT IS GLOBAL CULTURE AND MEDIA

•THE TRANSMISSION OF IDEAS, MEANING, AND CHARACTERISTICS

OF A GROUP THROUGH MEDIA.
CULTURE
• CULTURE REFERS TO THE UNIFIED STYLE
OF HUMAN KNOWLEDGE, BELIEFS, AND
BEHAVIOR FROM WHICH PEOPLE LEARN,
AND THE ABILITY TO COMMUNICATE
KNOWLEDGE TO THE NEXT GENERATIONS.
ITS DEVELOPMENT HAS BEEN MAINLY
INFLUENCED BY MEDIA.
FIVE STAGES OF MEDIA DEVELOPMENT
FIVE STAGES OF MEDIA DEVELOPMENT
1.ORAL COMMUNICATION
• LANGUAGE ALLOWED HUMANS TO COMMUNICATE AND SHARE
INFORMATION. MOREOVER, LANGUAGE BECAME THE MOST
IMPORTANT TOOL FOR EXPLORING THE WORLD AND THE
DIFFERENT CULTURES.
FIVE STAGES OF MEDIA DEVELOPMENT
2.SCRIPT
•DISTANCE BECAME A HINDRANCE TO ORAL COMMUNICATION,
SCRIPT ALLOWED HUMANS TO COMMUNICATE OVER A LARGER
SPACE AND FOR A MUCH LONGER DURATION.
FIVE STAGES OF MEDIA DEVELOPMENT
3.PRINTING PRESS
• ALLOWED THE CONTINUOUS PRODUCTION, REPRODUCTION, AND
CIRCULATION OF PRINT MATERIALS. WRITTEN DOCUMENTS WERE
MASS PRODUCED WHICH GAVE EVERYONE ACCESS TO INFORMATION
THAT WAS ONCE AVAILABLE ONLY TO THE RICH, POWERFUL, AND
RELIGIOUS.
FIVE STAGES OF MEDIA DEVELOPMENT
4.ELECTRONIC MEDIA
•CHARACTERIZED BY ITS USE OF
ELECTRICITY. ELECTRONIC MEDIA
INCLUDES THE TELEGRAPH, TELEPHONE,
RADIO, FILM, AND TELEVISION.
FIVE STAGES OF MEDIA DEVELOPMENT
5.DIGITAL MEDIA
•WHICH RELIES ON DIGITAL CODES. IT CAN
BE CREATED, MODIFIED, AND STORED IN
ANY DIGITAL ELECTRONIC DEVICE.
MEDIA
• IS A CARRIER OF CULTURE. IT IS A TOOL FOR
THE INTERACTION OF PEOPLE WITH
DIFFERENT CULTURES. HOWEVER, THE REAL
MEDIA IS THE PEOPLE. MARKETING PEOPLE
SEEK THE WORLD FOR THEIR CULTURAL
PRODUCTS, AND MANAGERS FACILITATE
INTERACTIONS OF CULTURE FOR PROFIT.
CULTURAL DIFFERENTIALISM
•VIEWS CULTURAL DIFFERENCE AS IMMUTABLE.
 CULTURAL CONVERGENCE
•SUGGESTS THAT GLOBALIZATION ENGENDERS A GROWING
SAMENESS OF CULTURES. HOWEVER, THE CULTURE OF POWERFUL
AND PROGRESSIVE COUNTRIES BECOMES CULTURE.
CULTURAL HYBRIDITY
•SUGGESTS THAT GLOBALIZATION SPAWNS AN INCREASING AND
ONGOING MIXING OF CULTURE.
 GLOCALIZATION
•COINED FROM GLOBALIZATION AND LOCALIZATION, IS A RATHER
NEW CONCEPT BROUGHT ABOUT BY THE INCREASED FREQUENCY
OF CONTACT AMONG CULTURES. THIS REINFORCES THE FACT
THAT LOCAL CULTURES ARE NOT WEAK, STATIC, OR FIXED; THEY
ARE BUILT AND UNDERSTOOD ANEW EACH DAY IN A GLOBALIZED
WORLD (LULE, 2014).
THANK YOU 🥰