BISLERI WATER BOTTLE

PRODUCT LIFECYCLE MANAGEMENT AND PHASES

CHIRAG.S.NAIK
1NH20CS062
7’A’
CSE DEPT
 PHASES OF BISLERI WATER
BOTTLE
• Stage 1: Product Development

• Stage 2: Introduction to Market

• Stage 3: Growth and Expansion

• Stage 4: Maturity and Diversification

• Stage 5: Decline and Discontinuation

 STAGE 1: PRODUCT
• The product development stage of the Bisleri water bottle is
DEVELOPMENT
a crucial phase that involves extensive research and
development to create a product that meets the needs of our
customers. This stage includes designing the product,
selecting the materials, and testing the product to ensure it
meets our quality standards.
• Designing the product involves creating a prototype that is
both functional and aesthetically pleasing. Our design team
works closely with our engineers to ensure that the product
not only looks good but also performs well.
• Selecting the materials is an important aspect of the product
development stage. We use high-quality, food-grade
materials to ensure that our water bottles are safe for our
customers to use.
• Testing the product involves conducting various tests to
ensure that the product meets our quality standards. These
tests include leak testing, drop testing, and stress testing.
DESIGNCONCEPT
THE DESIGN CONCEPT FOR THE BISLERI WATER BOTTLE FOCUSES ON SIMPLICITY, FUNCTIONALITY, AND
SUSTAINABILITY. THE GOAL IS TO CREATE A BOTTLE THAT IS EASY TO USE, EASY TO CARRY, AND EASY TO
RECYCLE.
• Simplicity
The design of the Bisleri water bottle is simple and elegant, with
clean lines and a minimalist aesthetic. The bottle is easy to hold
and drink from, with a comfortable grip and a wide mouth for
easy filling and cleaning.
• Functionality
The Bisleri water bottle is designed to be functional and
practical. It is lightweight and easy to carry, with a secure cap
that prevents leaks and spills. The bottle is also designed to fit in
standard cup holders, making it easy to take on the go.
• Sustainability
The Bisleri water bottle is made from 100% recycled plastic, and
is itself fully recyclable. The design of the bottle is intended to
minimize waste and reduce environmental impact, while still
providing a high-quality product that meets the needs of
consumers.
MATERIAL SELECTION
• Material Selection
The selection of materials for the Bisleri
water bottle was a crucial part of the product
development phase. We needed to ensure
that the bottle was made of high-quality,
durable materials that were also sustainable
and environmentally friendly.
• Recycled Plastic
We chose to use recycled plastic for the
Bisleri water bottle because it is a
lightweight and durable material that can be
easily recycled. This reduces the amount of
plastic waste in the environment and helps to
conserve natural resources.
 USER TESTING

• We conducted user testing to gather feedback on the Bisleri water bottle.

• Feedback
Users appreciated the easy-to-use cap and the ergonomic design of the bottle.
• Suggestions
Some users suggested adding a grip to the bottle for easier handling.
 MANUFACTURING PROCESS

• Mold Creation
The mold for the Bisleri water bottle is created using a combination
of computer-aided design and computer-aided manufacturing
techniques. The mold is then tested to ensure it meets strict quality
standards before production begins.
• Production
The production process for the Bisleri water bottle involves heating
and melting plastic pellets, which are then injected into the mold.
The mold is then cooled and the bottle is released from the mold.
The bottles are then inspected for quality before being packaged.
• Quality Control
Throughout the manufacturing process, the Bisleri water bottles
undergo rigorous quality control checks to ensure they meet safety
and quality standards. This includes visual inspections, leak tests,
and other quality control measures.
 PACKAGING AND LABELLING

• Design Considerations
The packaging design must be simple and easy to
recognize, with a clear indication of the brand name
and product type. The label should also include
important information such as the ingredients,
nutritional value, and manufacturing details.
• Cost and Sustainability
The packaging design and materials must be cost-
effective and sustainable. The use of eco-friendly
materials and minimalistic designs can help reduce
costs and minimize the environmental impact of the
product.
 STAGE 2: INTRODUCING BISLERI WATER BOTTLE TO THE MARKET

• Target Audience
The target audience for Bisleri Water Bottle is individuals who prioritize convenience and accessibility
in their daily lives. This includes busy professionals, students, and athletes who require hydration on-
the-go. Additionally, Bisleri Water Bottle targets health-conscious consumers who seek a sustainable
and eco-friendly alternative to single-use plastic water bottles.
• Pricing Strategy
• Bisleri Water Bottle, being a popular brand in the market, has adopted a competitive pricing
strategy. The pricing of Bisleri Water Bottle is affordable and reasonable, which makes it accessible
to a wide range of customers. The pricing is also in line with the quality of the product, making it a
value-for-money option for consumers.
• Factors Influencing Pricing
• Production costs
• Competitor pricing
• Market demand
• Pricing Strategies Used
• Penetration pricing - Lower prices to attract new customers and gain market share
• Promotional pricing - Offering discounts and deals during promotional periods to boost sales
• Unique Selling Proposition : The unique selling proposition of Bisleri Water Bottle lies in its superior quality and purity.
Bisleri uses a 10-step purification process to ensure that every bottle is free from impurities and contaminants, making it the
preferred choice for health-conscious consumers.
 STAGE 3: GROWTH AND EXPANSION

• New Product Launches

Bisleri Water Bottle is excited to announce the launch of several
new products to meet the needs of our customers. These
products have been carefully designed and tested to ensure the
highest quality and customer satisfaction.
• Sports Cap Bottle
Our new sports cap bottle is perfect for those on-the-go who
need quick and easy access to their water. The cap is designed
for easy opening and closing, and the bottle itself is made from
durable materials to withstand any activity.
• 500ml Bottle
Our new 500ml bottle is the perfect size for those who want a
smaller, more compact option for their water needs. It's great for
travel, work, or any situation where space is limited.
• 1L Bottle
Our new 1L bottle is perfect for those who need a larger capacity
for their water needs. It's great for longer trips or for those who
want to avoid constantly refilling their bottle throughout the day.
 MARKETING PLAN
• Billboard Campaign
We plan to launch a billboard campaign in major cities to
increase brand awareness and drive sales. Target major
highways and busy intersections. Use eye-catching visuals
and messaging. Include a call-to-action to visit our website
or nearest retailer.
• Social Media Campaign
• We will run a social media campaign to engage with our
target audience and increase brand loyalty. Focus on
Instagram and Facebook. Collaborate with influencers and
brand ambassadors. Share user-generated content to
showcase the benefits of Bisleri Water Bottle.
• Print Advertisements
We plan to run print advertisements in magazines and
newspapers to reach a wider audience. Target lifestyle and
health magazines. Use high-quality visuals and messaging.
Include a call-to-action to visit our website or nearest retailer.
 STAGE 4: MATURITY AND DIVERSIFICATION

• Maturity Phase
• Product Life Cycle
• Bisleri water bottle has reached the maturity phase of its product life cycle, where sales
growth slows down and eventually plateaus. This phase is characterized by intense
competition, price wars, and a heavy emphasis on marketing and advertising to maintain
market share.
• Diversification
• To combat the challenges of the maturity phase, Bisleri has diversified its product line to
include flavored and functional water, as well as other beverages. This allows the company
to appeal to a wider range of consumers and maintain relevance in the market.
• New Product Development
• Flavored Water Bottles
Bisleri has recently introduced a new line of flavored water bottles to cater to the changing taste preferences of the
consumers. These bottles come in different fruit flavors such as lemon, orange, and strawberry, and have been
received positively by the market.
• Eco-Friendly Water Bottles
In line with the company's commitment to sustainability, Bisleri has also launched a new range of eco-friendly
water bottles made from recycled materials. These bottles are not only environmentally friendly but also cost-
effective, making them an attractive option for consumers who are conscious about their carbon footprint.
 STAGE 5: DECLINE AND DISCONTINUATION

• Market Analysis
Bisleri water bottle has been a popular choice among consumers for many years. However,
with the increasing awareness about the harmful effects of plastic on the environment, the
demand for Bisleri water bottle has been on the decline.
• Consumer Trends
Consumers are increasingly opting for eco-friendly alternatives to plastic bottles. They are
looking for sustainable options that have less impact on the environment.
• Competition
Bisleri faces stiff competition from other brands that offer eco-friendly alternatives. These
brands are gaining popularity among consumers who are looking for sustainable options.
 FACTORS CONTRIBUTING TO DECLINE
• Environmental Concerns
• The rise in awareness of plastic waste and its impact on the environment has led to a decline in
demand for bottled water, including Bisleri.
• Market Competition
• The market for bottled water has become increasingly competitive, with new players entering
the market and established brands offering a wider range of products. This has led to a decline
in sales for Bisleri.
 DISCONTINUATION STRATEGY
• Clear Communication
Communicate the discontinuation of Bisleri water bottle to customers, distributors, and
retailers through various channels such as social media, email, and in-store signage. Provide
clear information about the reasons behind the discontinuation and any alternative products
that will be available.
• Inventory Management
Work with distributors and retailers to manage the remaining inventory of Bisleri water bottle.
Offer incentives for returning unsold products and provide guidance on proper disposal or
recycling of the bottles.
 IMPACT ON THE INDUSTRY

• Environmental Impact
The discontinuation of Bisleri water bottle has had a significant impact on the plastic bottle industry. The
move has been seen as a positive step towards reducing plastic waste and promoting sustainable alternatives.
The industry is now under pressure to find more eco-friendly solutions to meet consumer demand.
• Consumer Behavior
The discontinuation of Bisleri water bottle has also had an impact on consumer behavior. Many consumers
are now looking for alternative bottled water options that are more sustainable. This has led to an increase in
demand for reusable water bottles and other sustainable alternatives.
 FUTURE OPPORTUNITIES
• Innovative and Eco-Friendly Packaging
Bisleri can explore new and innovative packaging options that are eco-friendly and sustainable in order to appeal to environmentally conscious
consumers.
• Smart Cap Technology
Bisleri can introduce smart cap technology that tracks water intake and reminds consumers to stay hydrated, providing added value to the
product.
• Personalized Label Options
Bisleri can offer personalized label options that allow consumers to customize their water bottles, making them feel more connected to the
brand and increasing brand loyalty.
PRODUCT LIFECYCLE
SWAT ANALYSIS
START TO END
CHIRAG.S.NAIK
1NH20CS062
SEM 7th
CSE DEPT