PRESENTATION ON

INTERCULTURAL/CROSS-CULTURAL SENSITIVITIES

PRESENTED BY: SUDHIR PAJIYAR (ROLL NO :09)

Intercultural / Cross- Cultural sensitivities
- The ability to recognize respect and accept cultural differences.
- Communication need high level of intercultural sensitivity.

Why is
Why is
she trying
he
to shake
bowing?
my hand?
 Model of intercultural
sensitivities

• In 1986, Milton J. Bennett

developed the model of
intercultural sensitivity.
• That moves from
ethnocentrism to ethno-
relativism.
1.Denial of cultural differences
 Fail to recognize that cultures which are different and no behavior, and
traditions are universally applicable.
 Total lack of cultural sensitivity.

2. Defense against cultural differences

 People perceive other cultures as threatening, undesirable and disruptive.

3. Minimization of cultural differences

 People consider their own cultural values as being universally applicable.
 Manifestation of ethnocentrism
4. Acceptance of cultural differences
 People recognize that there are differences between cultures.
 Realize differences should be respected.

5. Adaption of cultural difference

 Empathize and appreciate other’ s experiences and share information without
reservation.
 Mutually adapt ot each other’ s cultural practices.

6. Integration of cultural difference

 Non-dominant groups move to the dominant groups mostly.

 Immigrants and diaspora.
Improving Intercultural communication skills
1. Develop intercultural sensitivity
2. Recognize variations and differences
3. Learn about other cultures
4. Write clearly
5. Speak and listen carefully