Company Comparlson

'$
S|ddharth Ananth
S|ddharth S|ngh
Shobh|t Lhersa
V|kas Sharma
1hr|[an| keddy
V|ra[a Dev| V
CCn1Ln1S
b[ect|ves Strateg|es
2 SegmenLaLlon CrowLh opporLunlLles
3 CusLomers' exlsLlng poLenLlal needs
4 CreaLe compeLencles Lo maLch opporLunlLles
S ompet|t|ve susta|nab|e advantages
6 8ecognlzlng envlronmenLal changes
7 CusLomer focused organlzaLlons
8 MonlLor benchmark cusLomer saLlsfacLlon
2
MarkeL Share uaLa
Commerzbank equity research
MarkeL share uaLa
Commerzbank equity research
8evenues roflLs of ma[or players
$ource-Reuters.com
Cb[ecLlves and SLraLegles
W Adl uassler's vlslon Lo
provlde every aLhleLe wlLh
Lhe besL posslble
equlpmenL
W 1o Lead Lhe sporLlng goods
lndusLry wlLh brands bullL
on a passlon for sporLs and
sporLlng llfesLyle
W lL's malnly a consumer
drlven company
# to be the |ead|ng sports
brand |n the wor|d"
W 1o brlng lnsplraLlon and
lnnovaLlon Lo every aLhleLe
ln Lhe world
W nlke belleves lf you have a
body you are an aLhleLe"
W #1o be the wor|ds |ead|ng
sports and f|tness
company"
DSlnLSS S18A1LC?
W LargeL Lhe wealLhlesL segmenLs esLabllshlng
Lhe groups ouLpuL as premlum producLs ln Lhe
lndusLry
WLargeL Lhe brand Lo urban youLh
brand proposlLlon from #compet|t|on to
||festy|e' uslng Lhe auLhenLlc sporLs plaLform
Wrelnforce credlblllLy Lhrough relevanL brand
ambassadors and grassrooLs sporLs markeLlng
programs
W LargeL prlnclpal
WconsumpLlon cenLres namely meLros and bulld
slgnlflcanL sLandalone excluslve
sLore presence
$
Wredeflnlng nlkes relaLlonshlp wlLh lLs fasL
changlng dlglLally drlven consumer
W1o creaLe a dlsLrlbuLlon neLwork LhaL makes
Lhe producLs avallable aL excluslve nlke sLores
and selecL mulLlbrand ouLleLs
W 1o bulld on Lhe sLrengLh of Lhe wlde range ln
apparels and fooLwear
WLo communlcaLe Lhe DS of nlke(Lechbased
funcLlonal producL deslgned Lo enhance
aLhleLlc performance)
W$
lnanclal performance
$ource-Adidas's official website source-Nike's official website
uLure expecLaLlons
W elleves ln lmpresslve
Lop llne and boLLomllne
ln Lhe currenL flscal as a
resulL of Lhe world cup
W elleves LhaL Lhe fuLure
ls brlghL
W 8efuse Lhough Lo sLaLe
speclflc flgures
W 7/
W elleves company wlll record
sales of around $23 bllllon ln
2
W lans Lo lncrease sales by 2
Lo $27 bllllon
W dlrecLLoconsumer buslnesses
whlch lncludes lLs owned
sLores and onllne buslness Lo
double by 2 lL was abouL
$24 bllllon ln flscal 2
W /
2 SegmenLaLlon CrowLh
CpporLunlLles
W Ad|das (SLandalone)
724 of 2 Sales 72
llllon Luros
W keebok
4 of 2 Sales 2
llllon Luros
W 1ay|orMade (DS ased)
82 of 83 Mllllon uollars
W 8||||on Do||ars
W /
W ootwear
4 of 2 sales $2
llllon
W Appare|s
27 of 2 sales $ llllon
W Lqu|pment
6 of LoLal revenue $bn
W thers
3 of 2 sales $37
llllon
W 8||||on Do||ars
W /
3CusLomers exlsLlng oLenLlal
needs
1he p|oneers of custom|zat|on
W 1he concepL of ouLslde
lnnovaLlon"leL Lhe
cusLomer drlve Lhe
lnnovaLlon
W ercelved Lo be more
cusLomer frlendly
W 7/
W nlkL lu onllne sLore whlch
allows people Lo cusLomlze
Lhelr fooLwear and apparels
W nlke sLore provldes
cusLomlzed shopplng
experlence
/
4Lmployee growLh1ralnlng
W erformance based culLure
W 1hree success drlvers of Lhe
performance culLure Leadershlp
Lxcellence erformance
ManagemenL and 1alenL
ManagemenL
W lnLenslve Lralnlng programs based
upon Lhe above Lhree
W Adldas$
W as been conslsLenLly ranked among
Lhe besL companles Lo work for
by forLune(Lhrlce ln Lhe lasL flve
years)
W A greaL place Lo work ls lLs workplace
culLure and faclllLles
W 24monLh managemenL Lralnlng
program
W Lnerglzed engaged work force wlLh a
passlon for Lhe company Lhelr
consumers and Lhelr [obs
-L$
4 CreaLe CompeLencles Lo maLch
CpporLunlLles
W new sLore concepL Lo
maxlmlze ouLslde lnnovaLlon(
sales+ lnnovaLlon)
W vlrLual shoe flLLlng
W makes sure LhaL Lhe besL
Lechnologles reach Lhe
cusLomer
W Adldas/
W molsLureabsorblng llne of
fabrlcs used by nlke Lo make
aLhleLlc apparel
W 1he yperdunk comblnes Lwo
new -|ke |nnovat|ons lywlre
Lechnology and LunarllLe
foam(nASA)
nlke8/
CompeLlLlve SusLalnable
AdvanLages
W SLrong managemenL Leam
and CorporaLe SLraLegy
W very good emerglng markeL
sLraLegy
W Well dlverslfled wlLh wlder
porLfollo of producLs
W eLLer conLrol over
dlsLrlbuLlon and supply
chaln
W rlclng sLraLegy beLLer Lhan
nlke
W rand recognlLlon and
repuLaLlon 1rademark !usL
uo l1"
W lrsL movers advanLage ln e
commerce
W ConcenLraLes on MarkeLlng
and deslgnlng roducLs wlLh
producLlon ouLsourced
W LarllesL Lo ouLsource among
all Clobal MnC's
W ealLhy cash flow wlLh no
long Lerm debLs
SusLalnable advanLage Lhrough
brandlng
as launched a new cricket campaign
in ndia, which seeks to re-enforce the
brands 'mpossible is Nothing'
philosophy
An integrated campaign has also been
launched including an exclusive
website, www.adidas.com/cricket and
brand activation at adidas's 600 stores
nationwide
The official sponsor of the 2010 FFA
World Cup, the designer of its game
ball, and the company that outfits the
game's officials.
n 2008, Nike spent $2.8 billion on
advertising. During Q1 2009, Nike's
advertising expenses jumped 39%
because of higher marketing efforts
surrounding the Olympics
Nike is leveraging the success of its 2010
World Cup Write the Future ambush
marketing effort with a campaign
extension that promotes '/AD$
awareness in partnership with (RED).
t's also letting fans "Write Your eadline,
Write the Future" in an interactive
extension of its World Cup campaign.
1he sporLsbrand wars
W Adldas launched a LwomlnuLe
vldeo lnserLlng celebrlLles llke
Snoop uogg and muslcal duo uafL
unk lnLo a famous scene from
Lhe orlglnal fJf
W Adldas' shorLer ad ls polnLlessly
fun
W adldas sponsored 2 Leams
W AuluAS$
W nlkLlmmensely popular Lhree
mlnuLe WrlLe Lhe uLure" spoL
feaLurlng World Cup sLarsa ma[or hlL
on ?ou1ube
W nlkL's vldeo nalls Lhe global soccer
player worshlp menLallLy
W nlkL sponsored nlne Leams
W nlkL seL up a LLu dlsplay and
aLLached lL Lo a 3sLory skyscraper ln
!ohannesburg Soccer fans Lo dlsplay
Lhelr messages vla facebook and
LwlLLer
W nlkL$
1L D
lC !CL1 C8 AuluASnlkL SCC8LS
WENGL$ PREMER LEAGUE-MO$T WATCED LEAGUE N TE
WORLD+TE RCE$T LEAGUE N TE WORLD N TERM$ OF MONEY.
WMORE PLAYER$ NOW WEAR NKE '$ ADDA$($EA$ON 2009-2010)
WNKE $ FNALLY MAKNG NROAD$ NTO ADDA$'$ $OCCER BA$TON
CusLomlzaLlon
W Adldas onllne sLore allows
for cusLomlzaLlon of
shopplng experlence
W 1he ouLslde lnnovaLlon
ConcepL
W 8/
W ecomlng Lhe enabler of
cusLomlzed personal
experlence"
W nlkL lu onllne sLore whlch
allows people Lo cusLomlze
Lhelr fooLwear and apparels
W nlke sLore provldes
cusLomlzed shopplng
experlence
8/
78ecognlse LnvlronmenL Changes
W remlum prlclng noL
helpful ln emerglng
markeL
W ldenLlfylng counLry
speclflc
demographlcs and
LargeLlng
W lnLegraLlon lssues
handllng
W Lmerglng MarkeL
concenLraLlon
W 8eebok well
enLrenched ln
emerglng markeLs
rlorlLles Lo change lnnovaLlon
W nlke lus sysLem
hyslcal world +
dlglLal world
W lpod connecLlon +
appllcaLlons
W Sony Moblle sysLems
W 8/
W no sysLem as such
W ConcenLraLlon on
lmprovlng Lhelr shoe
Lechnology
W 8/
8CusLomer ocus
W compleLe cusLomer focus
and lncorporaLes
lnnovaLlon ln Lhe
producLs
W ConsLanL feedback
W ersonallzaLlon of
roducLs
W /
W CusLomer focus ls very
hlgh
W CusLomer feedback
W looks Lo provlde
compleLe soluLlons for
cusLomlzaLlon and
personallzaLlon
W /
8LnCMA8klnC
W CusLomer daLa alone lsnL
power lLs whaL buslnesses
do wlLh Lhe daLa Lhey
collecL LhaL helps Lhem
grow
W uLlllsed Lhe daLa Lo come up
wlLh beLLer golf accessorles
W cusLomercenLrlc organlzaLlons
are lmplemenLlng LnLerprlse
eedback ManagemenL sysLems
(LM) Lo capLure cusLomer
feedback ln real Llme as well as
wlLh ad hoc surveys
W hlgh levels of cusLomer
saLlsfacLlon
W urll1 llne of cloLhlng
1he verdlcLnlke does lL"
W Score
W needs Lo lnLegraLe 8eebok much beLLer
W Score
W needs Lo focus more on lndla
1Ank ?CD