‫جامعة النجاح الوطنية‬

An-Najah National University

Faculty of Higher Studies ‫الدارسات العليا‬
Highway and Transportation Department ‫قسم الطرق المواصالت‬

Title: The Impact of Recent Technological Advances on

Internal Forces and Strategic Decisions in Organization

Group Name and Team Members

● Group Name: G#1

● Team Members: Maen Hendawi, Salam Salama, Abdullah Abu Zant

Overview

Key Points

● Introduction and internal audit of the organization

● Advanced technologies including Internet of Things (IoT), Industry 4.0, and

Artificial Intelligence (AI)

● Case study and conclusion

introduction
Key Points

● Technological innovations like Industry4.0, IoT, smart factories, and AI are

reshaping business strategies and structures.

● These developments impact internal forces and strategic decision-making

frameworks within organizations.

● Technology plays a crucial role in firms' internal audits and decision-making

processes.

● Methodology for selecting articles, internal forces affecting organizations, and

case studies of competitive firms leveraging technology for performance
improvement are discussed.
 Internal audit of organization

The Resource Based View (RBV) emphasizes internal resources and

1 capabilities for long-term competitive advantages.

2 Physical resources, human resources, and organizational resource

Using technology to enhance physical resources can lead to distinctive

3
competencies and competitive advantage in the market.
Internal audit of organization

Distinctive
Weakness competencies

Strength Competitive advantage

 Internal audit of organization
Physical Resources
These include plant and machinery, land
and buildings, vehicles, and stock.
Assess their potential benefits by
examining factors such as age, condition,
location, and capabilities
Human Resources
Human resources encompass the people
within the organization.
Evaluate aspects related
to recruitment, onboarding, management, tr
aining and development, and employee
relations.
Ensure compliance with employment laws
and assess overall workforce effectiveness
Organization Resources
This category covers a wide range of resources
that contribute to the organization’s functioning.
It
includes technology, governance, leadership, ris
k assessment, and more.
Each of these areas plays a crucial role in
achieving organizational goals and maintaining
effective controls
Advanced technologies

Technology advancements have reshaped organizational structures and functions,

driving significant transformations in how people work.

Technological innovations are crucial in formulating strategies amidst intense

competition in the global and local business sector.

The rise of Industry 4.0, Internet of Things, smart factories, and machine learning
(RFID) have revolutionized work methods and styles.

Qualitative shifts in work processes and structures are evident due to the impact of
advanced technologies like IoT and machine learning.
2. Advanced technologies

Artificial Intelligence (AI) Internet of Things (IoT) Industry 4.0

AI applications in fashion, online IoT technologies like RFID enhance It aims to enhance the effectiveness and
retail, and autonomous vehicles are resource management and inventory relevance of internal audits by
expected to shape future business tracking, improving working incorporating digital technologies and
models and customer interactions. conditions and automating tasks. data analytics.
Case study
Levi’s
Levi's launched an AI-driven campaign in Europe, which
resulted in five times more sales than in 2019 and increase
stock share from 32 % in 2019 to reach 57% at 2023
Carrefour grocery
Majid Al Futtaim, the Dubai-based conglomerate that operates Carrefour, has accelerated its
digital transformation during the pandemic. The company converted physical stores into
fulfillment centers, expanded delivery services, redesigned its app, introduced contactless
payment options, and launched an online marketplace featuring 420,000 new products.
Despite challenges, a digital-first strategy offers opportunities.
Case study

The bankruptcy of Kodak

1. Technological Ignorance: Kodak failed to recognize the potential

of digital photography. Instead, it continued to focus on its
traditional film-based products, leading to a decline in market
share and financial performance.

2. Business Model: Kodak’s business model relied on selling

cameras at affordable prices with a small profit margin, while
making substantial profits from consumables like films and
printing sheets. However, as technology advanced, digital cameras
emerged, rendering film and paper less relevant. Kodak dismissed
digital cameras, which ultimately hurt its position.

3. Market Shift: Rapidly changing technology and evolving market

needs made Kodak’s strategy obsolete.
Conclusion
The integration of Industry 4.0, IoT, RFID, AI, and machine learning is
1 reshaping organizational structures and strategic planning, emphasizing the
need for technological adaptation and innovation.

IoT emerges as a pivotal tool in management, offering real-time data insights,

2
process automation, and enhanced operational efficiency for businesses.

Businesses leveraging technology for competitive advantage must assess their

3 internal resources against the transformative technological landscape to develop
effective strategies for long-term success.
Quotes

• "Survival is not the strongest nor the smartest, it is the most responsive to
1
change.” Charles Darwin

• "True knowledge is for a person to know the extent of ignorance in which

2
he lives" Confucius

• "Civilization stems from the cultural and civilizational heritage and

3
develops through renewal and development" ‫أبن خلدون‬