Investing in Real-

Money Online
Games
Back Next game

02
01
CONTENTS 04
03
Opportunity Analysis
Executive
And
Financial
Summary
Marketing
Business Plan
Plan
Strategy
Back Next game

01
Executive
Summary

Wancha is a revolutionary mobile platform that is transforming the landscape

of gaming in Ethiopia by combining the rich heritage of traditional board
games with the thrill of real-money, skill-based competition.
Back Next game

Introduction
The Ethiopian gaming market is on the rise, driven by a vibrant youth population and
increasing internet penetration. Yet, Ethiopia lacks a platform dedicated to skill-based real
money board games, a popular leisure activity enjoyed by millions. Wancha enters this
untapped market with a unique offering: a secure, fair-play platform hosting familiar games
like checkers, ludo, chess, and even local favorites like Gebeta, all with convenient local
payment options.

Key Points:

• Ethiopia's mobile gaming market is booming, with over 40 million mobile internet
users.
• Traditional board games remain deeply embedded in Ethiopian culture, fostering
social interaction and skill development.
• Existing real money gaming options are limited to casinos and virtual betting, which
often lack transparency and fair play.
• Wancha fills this gap by offering a familiar, skill-based, and secure platform for
responsible real money gaming.
Back
Mission:
• To create real money board games
which are ignite Joy and Skill
Through Play: To bring spark and
delight to everyday lives through
skill-based board games, fostering
joy, connection, and a love for
gaming.
• Revive & Share a Timeless
Legacy: To rescue and revitalize
Ethiopia's rich board game
heritage, sharing its treasures like
Gebeta with the world and
connecting generations
through shared
traditions.
Goals:
Next game
2. Champion Ethiopian Board
Game Excellence:
• Revitalize and adapt traditional
Ethiopian games like Gebeta for 3. Bridge Cultures and
digital platforms.
Spark Joy:
• Collaborate with the Ethiopian
• Make Ethiopian board
sports federation to raise
awareness and recognition for games accessible and
enjoyable for
Ethiopian board game players.
worldwide audiences.
• Foster cultural
exchange and
understanding
through shared love of
games and traditions.
• Spread joy and
laughter through the
1. Cultivate a Thriving Playful universal language of
Community: play.
• Develop and publish engaging skill-
based games that resonate with
diverse audiences.
• Foster vibrant online communities
and tournaments for players to
connect and compete.
• Organize exciting campaigns and
leaderboards to celebrate top players
and inspire newcomers.
Back Next game

HISTORY OF GAME
INDUSTRY
It's not just a win or loss, it's the
echo of joy shared, and lessons
learned across generations.
Back Next game

02
CONTENTS 0104
03
Opportunity
Analysis
Marketing
Financial
Executive
And
Plan
Plan
Summary
Business
Strategy
Back Next game

02
Opportunity Analysis
and
Business Strategy

The mobile gaming market is growing larger due to high

competition in phone market. People getting more phones
means more users will be on mobile and play games on their
handset. However, larger market also attracts large number
of competitors.
Back Next game

User Research: Ethiopian Online Board Games

Based on user feedback, there is a lack of skilled-based platforms in Ethiopia. Existing platforms are primarily
casino or luck-based, which are not fair for players. To address this issue, we will conduct user research to gather
insights on the preferences and interests of Ethiopian players when it comes to online board games.

Research Methodology
We will conduct user research through a combination of surveys, interviews, and focus groups. Surveys will be
distributed to a representative sample of Ethiopian players to gather demographic information and preferences
for online board games. Interviews and focus groups will be conducted to gather more in-depth insights on player
preferences and interests.
Research Findings
Based on our research, we have identified several key insights about Ethiopian players and their preferences for online
board games:
•Players prefer games that require skill and strategy over luck-based games.
•Players are interested in games that offer a competitive element and the opportunity to compete against other players.
•Players value games that offer a social element and the opportunity to connect with other players.

Implications for Game Development

Based on our research findings, we recommend developing games that are skill-based and offer a competitive element.
Games that offer a social element and the opportunity to connect with other players are also recommended. We will
use these insights to inform the development of new games or features for our platform.
Back Next game

Target Audience
100 90 80 70 60 50 40 30 20 10 10 20 30 40 50 60 70 80 90 100

21-25

26-34

35-44
Male
Female
45+

Potential Growth
• The market for real-money online board games is expected to grow at
a CAGR of 15% over the next five years.
• Increasing adoption of mobile devices and the popularity of online
gaming platforms contribute to the growth potential.
Back Next game

Wancha, an Ethiopian skill-based gaming platform, targets a diverse audience spanning various demographics and
psychographics. Here's a breakdown of their key audience segments:

Demographics:

• Age: Primarily young adults aged 18-35 with disposable income and a preference for mobile gaming.
• Location: Focus on cities and sub cities across Ethiopia, prioritizing areas with high internet penetration and
smartphone usage.
• Gender: While no explicit gender bias exists, Wancha strategically utilizes marketing campaigns that resonate with
both men and women.

Psychographics:

• Passion for games: Target individuals who enjoy strategic challenges, competition, and intellectual stimulation
through skill-based gameplay.
• Tech-savvy and comfortable: Look for players comfortable with mobile gaming platforms and online transactions.
• Competitive spirit: Prioritize individuals who thrive on healthy competition and the potential for rewards.
• Social connection: Focus on those who enjoy community building and interacting with others online.
• Value for money: Consider the price sensitivity of different segments and offer various subscription tiers and in-
app purchases.
Back Next game

Purchasing Behavior Analysis

According to the survey, 93.75% of mobile phone users mostly expect to get their hands on application
for free. Only 6.25% of the respondents pays for game before they have a chance to try it out. They tend
to pay after they sample the game for free first. Once satisfied with the gameplay, they are willing to
pay more for extra contents. Even so, the paying customer of free-to-play game is expected to be at 3%
out of 93.75%, according to a study in previous section of purchasing power.

5
4.5
4 4.3

3.5
3.5
3
2.5
2.5
2 2.1
1.5
1
0.5
0
Word Of mouth Social Network Gaming Website Other
 Back Next game

Gamers Psychology Acting

According to Bartle Taxonomy there are four (4)
types of gamers.

Killers
Killers are competitive players where game is Explorers
considered as a sport and being number one is the Explorer enjoyment comes from discovering new places,

World
Players

most important thing hidden items etc.

Achievers Socializers
Achievers' motivation is accumulating proof of Socializers play for social opportunities. They enjoy interaction
achievement, both for themselves or to show off with other characters, whether it be computer controlled or
to their friends. Interacting human player
Back Next game

Current Gaming
Platforms
Keno
Keno is a lottery-style game with a long
history, tracing its roots back to ancient
72%
China. Players pick a set of numbers
(usually between 10 and 20) from a larger
pool of 80, and then 20 winning numbers
are drawn randomly. The more matching
numbers you have, the bigger your payout.
28%
Sport betting Sites
Licensed online and offline platforms offer
fixed-odds and live betting on local and
international sports, balancing cultural
considerations with a growing, tech-driven
industry.
Back Next game

Unique Selling Proposition

Feature Description
Variety of Games We offer a wide range of popular board games, providing players
with a diverse selection to choose from.
Real-Money Prizes Unlike traditional online board games, our platform allows players to
compete for real-money prizes, adding an extra level of excitement
and motivation.
Fair and Secure We prioritize fair and secure gameplay, implementing strict anti-
Gameplay cheating measures and ensuring that all players have an equal chance
of winning.
Social Interaction Our platform promotes social interaction by allowing players to
connect and compete with friends, family, and other players from
around the world.
Players can access our platform and play games anytime, anywhere,
Accessible Anytime, Anywhere using their preferred devices, including smartphones, tablets, and
computers.
Back Next game

Game Selection (For V1)

01
A strategy game played on a square board with 64
Checkers squares. Players aim to capture their opponent's pieces
while protecting their own.
A two-player strategy game played on a checkered
02
Chess board. Players take turns moving their pieces with the
goal of capturing the opponent's king.

A classic board game where players race their tokens from

03
Ludo start to finish. The first player to get all their tokens to the
finish wins.

Dominoes A tile-based game where players take turns matching

tiles with the same number of dots. The goal is to be
the first to play all your tiles.
04
Back Next game

CONTENTS 0103
0204
Marketing
Financial
Opportunity
Executive
Plan
Plan
Analysis
Summary
Back Next game

03
Marketing Plan

The mobile gaming market is growing larger due to high

competition in phone market. People getting more phones
means more users will be on mobile and play games on their
handset. However, larger market also attracts large number
of competitors.
Back Next game

Roadmap and
Milestones These Platform Complete the development of the online board games
milestones represent key achievements
and targets that we aim to accomplish
Development platform, including game mechanics, user interface, and
in the coming months and years. payment integration.
Launch a beta version of the platform to gather user
Beta Testing
feedback and identify any bugs or issues that need to be
addressed.
Official Officially launch the real-money online board games
Launch platform to the public, allowing users to play and compete
for cash prizes.
User
Acquisition Implement marketing and advertising strategies to attract a
large user base and increase platform visibility.

Game Expansion International Expansion Partnerships and Continuous Improvement

Continuously add new
board games to the platform,
offering a diverse selection of
games to cater to different
user preferences.
Expand the platform's
availability to international
markets, targeting countries
with a strong interest in board
games and online gaming.
Collaborations
Continuously add new
board games to the platform,
offering a diverse selection of
games to cater to different
user preferences.
Regularly update and
improve the platform based on
user feedback and market trends
to ensure a seamless and
enjoyable gaming experience.
Back Next game
Monetization Strategy

Tournament
Displaying targeted
Entry Fees advertisements within the
game interface. Whether
Organizing
competitive Advertising Cost-per-click (CPC) or
cost-per-impression (CPM)
tournaments with
models
entry fees, where
players can win real-
money prizes. We Players can purchase
can use Fixed entry virtual items, power-
fees or percentage- ups, and additional
based fees. game content to
enhance their gaming
experience.
Microtransactions,
The charges deducted by the one-time purchases, or
platform for facilitating the subscription-based
match and handling these models. We can use
financial transactions. We In-Game Microtransactions,
can use Percentage fee, Flat Purchases one-time purchases, or
Fee or Tiered fee. subscription-based
Entry Fee models.
 Back Next game

User Acquisition Plan

To attract new users to our real-money online board games platform, we have developed a comprehensive user
acquisition plan that utilizes various marketing channels and strategies.

Marketing Channel Description Strategy

Social Media Advertising
Influencer Partnerships
Content Marketing
Targeted ads on platforms like
Facebook, Instagram, and Twitter to
reach a wide audience of potential
users.
Collaborate with popular board game
influencers and content creators to
promote our platform to their
followers.
Create high-quality blog posts, videos,
and tutorials that provide value to
board game enthusiasts and potential
users.
Create engaging ad campaigns with
compelling visuals and persuasive
messaging to drive user sign-ups.
Offer exclusive promotions and
discounts to their audience and
provide them with early access to new
games and features.
Optimize content for search engines to
attract organic traffic and share on
social media platforms and relevant
online communities.
 Back
Email Marketing Build an email list of interested users
and send regular newsletters and
updates about new games, promotions,
and events.
Referral Program Incentivize existing users to refer their
friends and family to the platform by
offering rewards or discounts.
Partnerships with Game Developers Collaborate with popular board game
developers to offer their games on our
platform exclusively or as part of a
partnership.
Next game
Segment the email list based on user
preferences and behavior to deliver
personalized content and offers.
Provide unique referral links and
track successful referrals to reward
users and encourage them to share our
platform.
Leverage their existing user base and
brand recognition to attract new users
to our platform.
Back Next game

Design rules for games

In creating the game as a viable service, three distinct stages of the product design are Acquisition, Retention and
Monetization (ARM). According to Lovell, a strategic and marketing consultant veteran in game industry, there are
15 rules of “Design Rules for Free-to-Play Games” that need to be adhered to achieve the ARM. 46 The summary of
the rules is explained below. Even though the content of the rules is quite extensive, it is vital to product design
process. Therefore, a detailed explanation of the rules can be found at the end of the document in Appendix section.

15 Design Rules for Free-to-Play Games. The game has to be fun and be able to attract players within the first 5
minutes session. It should consist of a small-loop gameplay. So that the player can feel they can achieve something in
short amount of time. These small-loops have to be nested in a core-loop where users have to come back for more. A
game should also be compelling playing for much longer sessions. This creates a higher possibility for players to
spend money in the game. Different players define fun in different.

1: Make it Fun Rule 9: Make it possible to spend $100 Rule

2: The Starbucks test (Fun in first 5 mins) Rule
3: Come for a minute, stay for an hour Rule
4: Complexity in layers Rule
5: The importance of never-ending Rule
6: Be generous Rule
7: Be Free-to-Play forever Rule
8: The no-brainer first dollar
10: Have pizzazz, not polish (Looks good) Rule
11: Kill the tutorial Rule
12: I must not fail (No Game over) Rule
13: Sell emotion, not content Rule
14: Experiment and learn Rule
15: Game development never ends Rule
Back Next game
What shall we
sell? We must sell emotions beyond product.

😄 😡 😱 � 😅 🥳 � � 🤯 �
� � �
Happiness Anger
�Fear Satisfaction Relief Excitement Curiosity Confidence Mind-
Or
Surprise
Or
Celebration
blown
Hugs
or
Support

Product
Emotions 80% 20%
Back Next game
Back Next game

Partnerships and Collaborations

Our business has established strategic partnerships and collaborations that have significantly contributed
to our growth and success. These partnerships bring a range of benefits and opportunities, allowing us to
expand our reach, enhance our offerings, and provide a better experience for our customers.

Partner Description Benefits

Board Game Manufacturer X
Online Gaming Platform Y
Collaboration to develop exclusive
board game titles
Integration to offer our board games on
their platform
Access to high-quality and unique board
games that attract customers and drive
sales
Increased visibility and access to a
wider audience of online gamers

Payment Gateway Z Partnership to provide secure and Efficient and secure transactions for our
seamless payment processing customers, enhancing their experience

Marketing Agency A Collaboration to develop and execute Increased brand visibility, customer
marketing campaigns acquisition, and engagement

Local Game Stores Partnerships to distribute our board Expanded distribution network and
games through their physical stores access to local customer base
Back
Technology Stack
Frontend
The frontend of the real-money online board games
platform is built using modern web technologies like
HTML5, CSS3, and JavaScript. These technologies ensure a
seamless and responsive user interface, providing an
immersive gaming experience for players.
Database
The platform's database is built using a reliable and scalable
database management system like MongoDB. MongoDB
provides efficient data storage and retrieval, ensuring the
platform can handle a large number of users and game
sessions.
Next game
Backend
The backend of the platform is powered by a robust
and scalable server infrastructure. It utilizes a
combination of programming languages and
frameworks such as Node.js and Express.js, ensuring
high performance and efficient handling of user
requests.
Payment Gateway
To facilitate real-money transactions, the platform
integrates with a secure and reliable payment gateway like
Stripe. Stripe ensures the safety and security of financial
transactions, providing a seamless and trustworthy paymen
experience for players.
Back
Security Measures
Data Protection
We prioritize the security of user data
with secure data transfer and encryption
protocols, ensuring that all sensitive
information is protected from
unauthorized access.
Next game
Account Security
To protect user accounts, we implement
two-factor authentication, adding an extra
layer of security to prevent unauthorized
access.
 Back
1. Licensing Obtain the necessary licenses
from regulatory bodies to operate a real-money
online board games platform. This ensures that
we meet the legal requirements and maintain
the integrity of our operations.
2. Age Verification Implement robust age
verification measures to ensure that only
individuals of legal age can access and
participate in real-money online board games.
This helps prevent underage gambling and
ensures compliance with legal restrictions.
3. Anti-Money Laundering (AML)
and Know Your Customer (KYC) Policies
Establish and enforce AML and KYC policies to
prevent money laundering, fraud, and identity
theft. These policies involve verifying the identity
of users, monitoring transactions, and reporting
suspicious activities to regulatory authorities.
Next game
Regulatory Compliance 4. Data Protection and Privacy
Implement robust data protection and privacy
measures to safeguard user information. This
includes complying with relevant data protection
laws, obtaining user consent for data collection
and processing, and ensuring secure storage and
transmission of data.
5. Fair Gaming Practices
Ensure fair gaming practices by implementing
random number generators (RNGs) to ensure
unbiased outcomes, conducting regular audits of
game algorithms, and providing transparency in
game rules and odds.
6. Financial Security
Implement secure payment systems and
encryption protocols to protect user financial
information and prevent unauthorized access or
data breaches.
Back Next game

CONTENTS
01
02
04
03
Executive
Opportunity
Financial
Marketing
Summary
Analysis and
Plan
Plan
Business Strategy
Back Next game

Financial
Projections Revenue Forecasts
Year 1: Projected revenue of $4 million
Year 2: Expected revenue growth to $10 million

17% Year 3: Anticipated revenue increase to $22million

60% Growth Expectations

Targeting a 60% annual growth rate for the first 3 years
Growth Expanding user base by 23% each year through targeted

Expectation marketing campaigns

Continuously developing new game offerings to attract and
retain customers

23%
Back Next game

Game Revenue Plan

The first two game of Wancha may take 4 months to complete and total savings from cumulative phase will
allow Wancha to survive for 12 months. Therefore, the timeframe allow to reach that period payback goal is the
same amount of time the game took to develop. This will allow Wancha to be able to determine which course of
action to take after the profitability is revealed.
Back Next game

Cost Structure
Development Costs
Investment in software development and game design
to create high-quality online board games.
Operational Expenses
Costs associated with hosting and maintaining the
online platform, customer support, and server
infrastructure.

Marketing Budgets
Investment in marketing and advertising campaigns to attract and retain players,
including digital marketing, influencer partnerships, and promotional events.
Back Next game

COST OF PRODUCTION

Since a software company does not have tangible product, most of the cost will be salary of the employees. Apart from
the salary, the expenses include, office rental, development equipment, software licensing and server hosting fees.
According to one of the interviewee, the office is not necessary in this age of advance communication. Everything can
be done remotely and once a month meeting is enough to have the game done. The main obstacle is the level of
responsibility of team member. Since team member initially consist of two founders, working from home should
suffice.

List of expenses in USD Source:

Author Development equipment is an existing asset among team member. Therefore, other expenses that matters are
platform development license and server hosting fees. As for server hosting (for Wancha website and game data
communication), we will use Amazon Web Expense Monthly cost Yearly cost iOS development licenses - 99.00
Android development licenses - 99.00 Server hosting . Programmer salary could be $10,000.00
Up to 12,000.00. Promotion Expense could be 50,000.00 - 120,000.00.
Back
Investment Opportunities
Potential Return on Investment
Investing in our real-money online board games
presents a unique opportunity for significant
financial returns. With a growing market and
increasing demand for innovative gaming
experiences, the potential for a high return on
investment is substantial.
Next game
Equity Stakes
As an angel investor, you will have the opportunity to
secure an equity stake in our company. This provides
you with ownership in the business and the potential
for long-term financial growth as the company expands
and succeeds in the market.
Back Next game

Team and Expertise

Qualified Team

Our team is composed of highly

qualified individuals with extensive
experience in the gaming industry.

Expertise

Our team's expertise includes:

• Game development and design
• Online platform development
• Financial management and
strategy
Back
Exit Strategy
Potential Acquisition
Opportunities
We have identified several potential
acquisition opportunities in the online
gaming industry, including
established gaming platforms and
complementary technology
companies.
Next game
IPO Plans
In the long term, we are also considering
the possibility of taking the company
public through an initial public offering
(IPO), providing an opportunity for angel
investors to exit and realize significant
returns on their investment.
Back Next game

Top Gaming Platforms And Their Yearly Revenue

$110Million
(715 Crore) 0000
Rush
Zupee India
Zupee India is a popular online gaming platform in India that offers a
variety of games, including rummy and poker.
Zupee India generates revenue through a combination of in-app purchases
and advertising.

$160
Skillz
Million 0000
Skillz is a mobile gaming platform that offers a variety of games, Someone Somewhere
including esports and casual games.
Skillz generates revenue through a combination of in-app purchases,
advertising, and a revenue-sharing model with game developers.
Together we
can grow
from This
To this

Lets do This...
Thank you, for your time and
consideration. We hope that this
presentation has provided valuable
insights around real-money online
board games.