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LESSON 3-4 Qualitative Vs
LESSON 3-4 Qualitative Vs
LESSON 3-4 Qualitative Vs
VS
QUANTITATIVE
RESEARCH
Lesson 3
QUALITATIVE RESEARCH is…
1. Used to give understanding of underlying reasons, opinions
and motivations
Role of researcher Researcher and their biases Researcher and their biases
may be known to participants are not known to participants
in the study, and participant in the study and participant
characteristics may be known characteristics are
to the researcher deliberately hidden from the
researcher
Results Particular or specialized Generalizable findings that
findings that is less can be applied to other
generalizable populations
QUALITATIVE VS. QUANTITATIVE
RESEARCH
Scientific method Exploratory or bottom-up: Confirmatory or top-down:
the researcher generates a the researcher’s test the
new hypothesis and theory theory and hypothesis with
from the data collected the data
View of Human Behavior Dynamic, situational, social Regular and predictable
and personal
Most common research Explore, discover and Describe, explain and predict
objectives construct
QUALITATIVE VS. QUANTITATIVE
RESEARCH Wide-
Focus angle lens; examines
the breadth depth of
Narrow-angle lens; tests
specific hypothesis
phenomena
Nature of observation Study behavior in natural Study behavior under
environment controlled conditions; isolate
causal effect
1.Qualitative 6. Qualitative
2.Qualitative
7. Qualitative
3.Quantitative
8. Qualitative
4.Qualitative
9. Quantitative
5.Quantitative
10. Quantitative
KINDS OF QUALITATIVE
RESEARCH
Lesson 4
KEY
PHENOMENOLOGY
•It is the study of how people give
meaning to their experiences, like
the death of loved ones, care for
the people, and friendliness of the
people.
ETHNOGRAPHY
•It is understanding of how a particular
cultural group goes about their daily
lives which includes their
organizational set-up, internal
operations, and lifestyle.
GROUNDED THEORY
•This occurs when a researcher
discovers a new theory based on
the data collected. It is a research
methodology for discovering
theory in a substantive area.
CASE STUDY
•This study involves an investigation of a
person, group, organization, or situation
for a long period of time to explain why
such things occur to the subject under
study. Some examples of this type of
study are the fields of social care,
nursing, psychology, rehabilitation
centers, education, etc.
CONTENT AND DISCOURSE ANALYSIS
1. C
2. A
3. B
4. D
5. F
6. E
WHAT CAN I DO KEY