Presented by : Hesham Saad

Proposal for "ClearGlow" Anti-

Pimple Face Wash Launch
 Agenda

A
Introduction

Targeted Group

Market and Reach

Timeline

Digital Marketing Integration

Summary

ClearGlow 2
 Introduction
We are excited to present "ClearGlow," an innovative anti-pimple face
wash tailored specifically for female teenagers undergoing puberty. With
100% all-natural ingredients, including Tea Tree extract, ClearGlow is
designed to effectively target acne while being gentle on all skin types.
Our mission is to empower young girls to embrace their natural beauty
and confidently navigate through their teenage years.

ClearGlow 3
 Targeted Group
Girls aged 15 to 17 years old attending schools in Egypt.
 Market and Reach
Our target market comprises approximately 100,000 teenage girls across
various cities in Egypt. To ensure maximum reach and engagement, we
plan to cover the following cities:
1. Cairo - 40,000 girls 5. Aswan - 5,000 girls
2. Alexandria - 20,000 girls 6. Hurghada - 5,000 girls
3. Giza - 15,000 girls 7. Sharm El Sheikh - 5,000 girls
4. Luxor - 10,000 girls

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“
Business opportunities are like buses.
There's always another one coming.
Richard Branson
”
 Program Duration:
Creative Activities:

P
• The program will span 5 months, aligning with the
academic year to effectively reach our target audience
during their daily routines.
• 1. Interactive Workshops: Conduct engaging workshops in
schools where students can learn about skincare routines,
the science behind acne, and the benefits of using
ClearGlow.
• 2. Skincare Challenges: Organize fun challenges where
students can participate in a week-long skincare regimen
using ClearGlow and share their experiences on social
media.3.
• Peer Influencer Campaigns: Partner with influential
teenage personalities to promote ClearGlow through
testimonials and live demonstrations.
• 4. Contests and Prizes: Host contests with prizes for the
most creative ClearGlow-themed artwork, skincare tips, or
Presentation title user-generated content. 7
 Timeline

September 20XX November 20XX January 20XX

Synergize Interactive Workshops Coordinate Peer Influencer Recap Campaign Results
Campaigns

Publish Skincare Challenges Deploy Contests and Prizes

October 20XX December 20XX

Presentation title 8
 Integration of Digital
Marketing

D
• 1. Social Media Campaigns: Develop engaging content for
platforms like Instagram, TikTok, and Snapchat to reach
our target audience where they spend most of their time
online.

• 2. Influencer Collaborations: Partner with beauty

influencers and skincare experts to create sponsored
content, reviews, and tutorials featuring ClearGlow.

• 3. Online Advertisements: Invest in targeted digital ads

across social media and relevant websites frequented by
teenage girls.

• 4. Email Marketing: Implement an email campaign

targeting schools, parents, and students to raise awareness
Presentation title about ClearGlow and encourage participation in our 9
activities.
 Cost Analysis

Collaborations with
Workshop materials Marketing and influencers and skincare
Contest prizes and Digital marketing tools
and venue rental advertising costs expert giveaways and platforms

20,000 Per month 15,000 per month Foster holistically Deploy strategic
Workshop Material superior networks with
100000 for 75,000 for
50,000 EGP methodologies compelling e-
5 months 5 months business needs
Venue Rental
10,000 Per Month
50,000 5 months

Presentation title 10
 How we get there

ROI Niche markets Supply chains

• Envision multimedia-based • Pursue scalable customer service • Cultivate one-to-one customer
expertise and cross-media growth through sustainable strategies service with robust ideas
strategies
• Engage top-line web services • Maximize timely deliverables for
• Visualize quality intellectual with cutting-edge deliverables real-time schemas
capital
• Engage worldwide methodologies
with web-enabled technologies

Presentation title 11
 Summary
With a strategic blend of creative activities, interactive workshops, and
digital marketing initiatives, we are confident that the launch of
ClearGlow will make a significant impact in empowering teenage girls
across Egypt to embrace healthy skincare habits and feel confident in
their skin. Thank you for considering our proposal. We look forward to
the opportunity to partner with you on this exciting journey.

Presentation title 12
 Hesham Saad

Thank you Hesham.msaad@Gmail.co

m