Hennes &

Mauritz
AB
(H&M)
P R E S E N T E D B Y:

M D TA N J I L I S L A M

ID: 2025171052
Company Profile
Hennes & Mauritz AB, commonly known as H&M,
is a global fashion retail company based in Sweden.
H&M was founded in 1947 in Västerås, Sweden, by
Erling Persson. It opened its first store under the
name Hennes, which means "hers" in Swedish, as it
primarily sold women's clothing. Later, it acquired
the Mauritz Widforss hunting and fishing store,
leading to the name Hennes & Mauritz
Retail Objective

FINANCIAL GLOBAL SUSTAINABILIT E-COMMERCE CUSTOMER INNOVATION

GROWTH EXPANSION Y ENGAGEMENT

MARKET
RESEARCH
Identification of Consumers
• Age Groups

• Fashion-Conscious Shoppers

• Budget-Conscious Shoppers

• Urban and Metro Consumers

• Value Shoppers

• Online Shoppers
Overall Retail Strategy (Controllable variables)

Merchandising and Product Mix

Pricing Strategy

Store Layout and Design

Store Operations

Inventory Management

Promotions and Marketing

Overall Retail Strategy (Uncontrollable
Variables)
• Consumer Behavior

• Economic Conditions

• Competition

• Regulations and Legislation

• Market Trends
Demographics and Lifestyle
• Age Groups

• Gender

• Global Reach

• Affordable

• Convenience

• Fashion Collaboration