PROPERTY CONSULTANT

CHANNEL (INFLUENCER
MODEL)
PROPOSED BY NAVIN MAKHIJA
 NEED TO CREATE THIS CHANNEL
1. DIGITAL ORGANIC QUALITY LEAD SOURCING IS REDUCING DAY BY DAY.
2. DIRECT CONNECTION OF THE CENTRE OF INFLUENCE TO THE CLIENTS CAN RELATE AND
PROGRESS TO INCREASE IN NO. OF CLOSING.
3. THIS CHANNEL WILL HELP IN INCREASING DISTRIBUTION REACH PENETERATION TO A HIGHER
SEGMENT OF PPL.
4. LOW OPERATING COST.
5. WILL CREATE ONE MORE POCKET FOR GENERATING BUSINESS.
6. BY APPOINTING COI’S IN DIFFERENT SECTORS FOR EG HOSPITAL,GOVT OFFICES,EDUCATION
SECTOR ETC TARGETED MARKETING PLANS CAN BE OPERATED.
7. WILL ACT AS A NON HIRED SALES FORCE BUT WERE USEFUL TO CREATE MOUTH OF WORD
MARKETING PLANS.
8. WILL BE A WIN WIN SITUATION FOR BOTH THE COI’S AND COMPANY.
 STRUCTURE OF THE MODULE
• 1 .HOD ,5 SM’S,250 COI’S( OFFROLE)

HEAD OF
DEPARTMENT

SM1 SM2 SM3 SM4 SM5

TEAM TEAM TEAM TEAM TEAM

OF 50 OF 50 OF 50 OF 50 OF 50
COI’S COI’S COI’S COI’S COI’S
 KRA OF ON ROLE TEAM
1. HOD KRA – RECRUITMENT OF SM’S
ACHIVEMENT OF MONTHLY,QUATERLY,YEARLY TARGETS OF SM’S
2. SALES MANAGER KRA
• RECRUITMENT OF COI’S IN DESIGNATED DEPARTMENTS.
• GENERATE LEADS THROUGH THE COI’S.(LEAD CREATION)
• MAKE A EARNING TARGET WITH EACH COI AND ALIGH THEM WITH
MONTHLY , QUATERLY AND YEARLY CONTEST.
• GENEARTE SITE VISIT (ACTIVIZATION)AND CLOUSURE THROUGH THOSE
….LEADS.(BOOKINGS)
 SALES MANAGER KRA’S
• KRA OF SM’S CAN BE TRACKED ON FOLLOWING 4 PARAMETERS

1. RECRUITMENT
2. LEAD CREATION
3. ACTIVIZATION
4. BOOKINGS
 POINTERS FOR RECRUITMENT OF
COI’S
1. SHOULD BE ATLEAST 25 YEARS AND GRADUATE AND ABOVE
2. SHOULD BE GOOD WORKING PROFILE E.G GOVT OFFICIAL OR HEAD OF DEPARTMENT OR AN HNI .
3. FEMALE CANDIDATE WILL BE ADDED ADVANTAGE.
4. EXCELLENT PUBLIC RELATIONS.
5. GREAT NETWORK OF PPL.
6. GOOD COMMUNICATION SKILLS.
7. AVISORY SKILLS.
8. READY TO LEARN COUNTINUESLY.
PROFILE WHICH CAN BE A SUITABLE
COI
• Sales Enthusiasts with Experience
• Homemakers Eager to Resume their Professional Journey
• Ambitious Young Adults Starting their Careers
• Retirees Seeking Post-Retirement Employment
• Self employed personal
• Government officials seeking extra income
• High Network Individuals seeking extra income with recognition.
 BENEFITS FOR A COI
• Rewarding Career
• A Successful Team
• Attractive Remuneration
• Independence
• World-Class Training
• Infrastructure Support
• Full Range Of Products And Services
• Sales And Marketing Support
• Zero Investment Required
• Flexible Work Timings
• Rewards & Recognition
TARGETS FOR SALES MANAGER YOY
• Recruitment : 50 COI’s ATLEAST
• Lead Creation: Average 10 Leads per month from each COI
• Activization: 2 site visits from a COI ,will be called a active COI such
20% active COI need to be done every month.
• Bookings: 1 personal booking every month and 2 bookings from
respective team .
 EXPECTED GOALSHEET OF
BOOKINGS YOY
PER SALES MANAGER TEAM*5 YEARLY GOALSHEET OF TEAM
PARTICULARS APRIL MAY WOULD
JULY BE 200 BOOKINGS
AUG SEP OCT NOV DEC JAN FEB MARCH TOTAL
JUNE

RECRUITMENT 25 25 25 25 100 TEAM SIZE

LEAD 250 500 750 1000 1000 LEADS

GENERATION

SITE VISITS 30 45 60 75 210 SITE VISITS

BOOKINGS 6 9 12 15 42 BOOKINGS