Professional Documents
Culture Documents
Course Specs
Course Specs
Lecture 1
DR: EMAN ELFAR
Summer 2020
1-1
Course Aims
This course aims to help students to
Understand the general framework of the Marketing
management.
Discussion of product development strategies.
Examine pricing strategies.
Acquire the effective promotional techniques
Study modern distribution and supply chain management
techniques
Intended Learning Outcomes
- Knowledge &understanding
Identify framework of the Marketing management