CONCEPTUAL FRAMEWORK

LITERATURE REVIEW

 In the study by Sultana et al. (2014), they found that to be a successful medical tourism spot, it needs to have
both natural advantages and good competitive features, people’s attitude and how much things cost especially
in healthcare. Also it's important for a country to invest in developing its human resources, providing
specialized education, and managing costs wisely
 In a study by Nazir Ullah (2019) about Bangladeshi hospitals found that private hospitals, known for being
more personal and having better facilities, are the top choice for patients. So hospitals in Bangladesh must
focus on keeping things clean, communicating well, and being attentive to patients to make them happy and
loyal
 In a study by Mohiuddin (2020), they found that It shows that there are problems in the healthcare system,
like not enough doctors, not good enough education for doctors, and issues with making sure medicines are
good. Peolple are going to other countries are not trusting the doctors and systems of Bangladesh
 LITERATURE REVIEW CONTD.

• In the study by Abdul Kader Mohiuddin & Dr. M. Nasirullah (2019), they highlighted that the factors such as
medical incompetence, short man power, lack of infrastructure, low budget, lack of facilities and services are
leading this generation to move towards abroad for major medical issues. Also people have trust issues about the
doctors and this is bound for the education sytem. According to a WHO, Bangladesh is the second worst ranked
South Asian country in terms of doctor-patient ratio which is 5.26 out of 10,000 people (Alam, 2019). There are
supply shortage for every sort of medical tools and as a result they cannot match the demand of patients. ). Apart
from these issues, one major factor of dissatisfaction is the corruption of this industry in our country. Like keeping
clinically dead bodies in ICU and charging for surgery, swapping of deceased child with new born babies, and
manipulation of multiple data. These are just few examples of many.
• The study by Hasin et al. (2011) investigates the perception of customer satisfaction and healthcare service quality
in Bangladesh. In the critical importance of doctor service only 79% satisfaction is observed