Sponsorship Sales Deck

Student Name
Institution
Course
Professor
Due Date
 Introduction

• Welcome to Sporting
FC.
• Sponsor Sporting FC
today.
• Explore sponsorship
with Sporting FC.
• Join Sporting FC's
journey.
• Partner with Sporting
FC.
• Invest in Sporting FC's
success.
Team overview • Events per year: 100+
• Attendance: 50,000 average
• Ticket sales: High annual
turnover
• Fans: Diverse demographic
profile
• Engaged community: Strong
fan base
• Growing brand: Sporting FC's
popularity rises
Retrieved from: Guinon partners
Differentiation Factor
• Strong community ties: Sporting FC
connects.
• Engage diverse fan base effectively.
• Prime target audience engagement
opportunity.
• Exclusive branding opportunities at
events.
• Direct access to loyal supporters.
• Align with Sporting FC's values.
• Elevate brand through Sporting FC
Retrieved from: Sporting fc site
partnership.
 Sponsorship
Opportunities
• On-site sales: Direct
revenue potential.
• Product exclusivity: Stand
out uniquely.
• Sponsor benefits: Extensive
exposure, perks.
• Marketing opportunities:
Amplify brand reach.
• Co-sponsor activities:
Collaborative promotional
efforts.
Retrieved From: Sports Marketing,com
Sponsorship Term Options
• Annual partnerships: Flexible
commitment.
• Multi-year deals: Long-term
brand integration.
• Event-specific sponsorships:
Targeted exposure.
• Tailored packages: Customized
to sponsor needs.
• Renewal incentives: Encourage
ongoing collaboration.
Branding
• Promotional materials: Sponsor
Specifics logo visibility.
Retrieved from: Footy headlines • Venue branding: Sponsor signage
prominence.
• Brand alignment: Consistency with
sponsor message.
• Digital presence: Online brand
integration.
• Fan engagement: Direct sponsor
interaction.
Fees and
Payment Terms Retrieved from: Investopedia

Sponsorship fee: Financial

commitment details.
Value in-kind: Non-monetary
contribution specifics.
Promotional fees: Costs for
marketing efforts.
Signage, printing costs: Visual
branding expenses.
Merchandising, equipment, etc.:
Additional investment areas.
Call to Action
• Sponsor Sporting FC.
• Explore collaboration
opportunities.
• Contact team marketing
professional.
• Invest in Sporting FC's success.
• Take the next step today.
References
• Buser, M., Woratschek, H., & Schönberner, J. (2022). ‘Going the
extra mile’in resource integration: evolving a concept of sport
sponsorship as an engagement platform. European Sport
Management Quarterly, 22(4), 548-568.
• Cornwell, T. B. (2019). Less “sponsorship as advertising” and more
sponsorship-linked marketing as authentic engagement. Journal of
Advertising, 48(1), 49-60.
• Knight, M. G. (2019). Paralympic Brand and Sponsorship.
• Keller, W. I., Deleersnyder, B., & Gedenk, K. (2019). Price
promotions and popular events. Journal of Marketing, 83(1), 73-
88.