MODELS OF

COMMUNICATIO
N
BY: GROUP 1
THE MODELS OF
COMMUNICATION
 Models of communication are theoretical frameworks that describe and conceptualize the
process of communication. They help us understand the various elements involved in
communication, how they interact, and the factors that influence communication outcomes.
There are several models of communication, each offering a different perspective on how
communication works.

 The best way to understand communication is to see it graphically. Many authors and researchers
have come up with their own models based on what they want to emphasize as being an
important component of communication. The following four models of communication will
introduce the elements of communication, which will be discussed in the next lesson.

 The first and earliest model is that of Aristotle (384-322 BCE), who was a teacher of rhetoric and
who even put up an academy to produce good speakers.
 ARISTOTLE
 Aristotle was a Greek philosopher and polymath who
lived from 384 to 322 BCE. He was a student of Plato
and a teacher of Alexander the Great. Aristotle made
significant contributions to various fields, including
philosophy, science, logic, ethics, politics, and
metaphysics. His works cover a wide range of topics,
from biology and physics to ethics and aesthetics. Some
of his most famous works include "Nicomachean Ethics,"
"Politics," "Metaphysics," and "Poetics." Aristotle's
influence on Western thought has been profound and
enduring, shaping many aspects of intellectual inquiry
and providing the foundation for much of modern science
and philosophy.
 ARISTOTLE
 Although Aristotle focused on the speaker and the
message, the most important part in his model is the
setting, where the listener is situated. It is the setting that
dictates the type of message to be delivered. The three
settings in Aristotle's time were the legal, deliberative,
and ceremonial. The legal setting meant the courts where
ordinary people defended themselves (there were no
lawyers then). The deliberative setting meant the political
assemblies, the highest being the Roman senate. The
ceremonial setting meant the celebrations held when
Romans won a war, when they lost a leader or had a new
one, and when they welcomed a visiting leader from
another kingdom or country. Such celebrations called for
welcome speeches, poems of tribute or of eulogies, and
poems of lament.
THE MODELS OF
COMMUNICATION
 The second model is that of Claude Shannon and Warren Weaver (1948) that introduced the
concept of "noise." This is often called the Telephone Model because it is based on the
experience of having the message interfered by "noise" from the telephone switchboard back
in the 1940s.
 Shannon and Weaver asserted that the Message sent by the source (speaker) is not necessarily
the message received by the destination (listener). This is due to the intervention of "noise" or
anything that hampers the communication. Even today, with our advanced mobile technology,
there are still barriers to clear transmission and reception of calls. Dropped calls, calls that
echo, faint signals-all interfere with the communication of the message. 3. The third model is
that of Wilbur Schramm, who is considered the Father of Mass
 CLAUDE SHANNON
 Claude Shannon (1916-2001) was an American
mathematician, electrical engineer, and cryptographer
known as the "father of information theory." His
landmark 1948 paper, "A Mathematical Theory of
Communication," revolutionized communication systems
by introducing concepts such as entropy, channel
capacity, and noise. This work laid the foundation for
modern telecommunications, data compression, and error
correction. Shannon's contributions extended to digital
circuit design, where he developed Boolean algebra-based
methods that revolutionized computer design. His work
continues to shape our understanding of communication,
computation, and information processing, making him
one of the most influential scientists of the 20th century.
 WARREN WEAVER
 Warren Weaver (1894-1978) was an American mathematician and
scientist who made significant contributions to various fields,
including mathematics, science, and communication theory. He is
perhaps best known for his collaboration with Claude Shannon on
the influential "Mathematical Theory of Communication,"
published in 1948. In this work, Weaver and Shannon laid the
foundation for modern information theory, which revolutionized
how we understand and analyze communication systems.
Weaver's role in the collaboration involved providing insights into
the practical applications of Shannon's mathematical theories,
helping to bridge the gap between theoretical concepts and real-
world communication problems. Beyond his work in information
theory, Weaver also had a distinguished career as a scientist and
administrator, serving as the director of the Natural Sciences
Division of the Rockefeller Foundation and making significant
contributions to the advancement of scientific research and
education.
THANK YOU!