SENTINELS

SECOND HOME ACADEMY INC.

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VALUE CHAIN MODEL - SUPPORT ACTIVITIES
Firm infrastracture
Establishing the school's vision, mission, and objectives of the school. Developing organizational rules and regulations
and procedures. Managing financial transactions, budgeting, and accounting. Ensuring legal and regulatory compliance.

Human Resources
Recruiting and hiring qualified teachers, caregivers, and school staff. Having professional training and seminars
opportunities for staff and teachers. Providing a positive work environment. Monitoring the performance of the teachers
and staff. Managing the teachers and staff’s benefits and compensation.

Technology Development
Developing and updating regularly the school's website and online platforms. Using technology for tasks,
communication, and student record-keeping.

Procurement
Seeking a supplier and buying educational resources like books, toys, and learning materials that will be helpful to the
growth of the students. Obtaining and maintaining necessary infrastructure and equipment. Negotiating contracts with
suppliers for supplies and services. Managing inventory of materials.
VALUE CHAIN MODEL - PRIMARY ACTIVITIES
 Inbound
Logistics
Raw Materials Aquisition
Managing the buying and delivery of educational
materials like books, toys, and other educational
school supplies.

Supplier Management
Finding the right suppliers to support the school and
build a good relationship with them

Transportation
Ensuring reliable and efficient transportation and
keeping the materials organized

Managing Enrollments
Organizing the enrollment slots and student records
 Operation
School Environment
Giving a safe environment and providing a safe
space school for children in daycare and elementary
school.

Quality Control
Making sure that the curriculum is appropriate for
the age of students and the number of students in
each classroom are right

Assembly
Facilitating learning activities, including lessons,
playtime, and extracurricular activities.

Maintenance Management
Monitoring and checking students' progress and
development.

Documentation and Reporting

Managing tasks such as attendance tracking, student
records, and documentation
 Outbound
Logistics
Delivery and Costumer Communication
Communicate with parents about their child's
development and performance.

Shipping Method Selection

Face to face and online Distribution of reports, cards
and other important documents.

Return and Reverse Logistics

Coordinate student transfers to other schools as
needed.
 Marketing and Sales
Advertising and promotion
Advertising using the school website and Facebook
page. Using flyers and brochures to promote the
school in the community. The parents who have their
child enrolled in the school are promoting the school
to their relatives.

Sales channel in management.

Identify and manage the various sales channels
available to your school, such as direct enrollment,
online enrollment

Sales process and conversion.

Managing in-campus and online inquiries. Ensure
efficient processing of new enrollment records.

Customer relationship management.

Managing the parent's feedbacks and make an
interaction with them about their child's progress

Sales performance analysis.

Track enrollment numbers
 After - Sales
Customer support channels
Providing ongoing support and communication to
parents regarding their child's well-being and
progress.

Technical support
Addressing any concerns or issues raised by parents
as quickly as possible but also in the most effective
way.

Product installation & setup

Organizing parent and teacher meetings to discuss
students' academic performance.

Continual improvement
Offering additional services, like tutoring or basic
summer workshops.
PROCESS REDESIGN
ACTIVITY PRIMARY

PROCESS LEVEL 1 MARKETING AND SALES

PROCESS LEVEL 2 ADVERTISING AND PROMOTION

BIG Q
Make an effective and cost-driven advertisement and promotion with a wider range of
target market.
CURRENT PROCESS
Step 1:
Create flyers and brochures to promote the school by giving them to the
community.
Step 2:
Print out some banners and tarpaulins to be posted in different locations outside
the school.
Step 3:
Invite some parent’s referrals (usually their relatives) in the school to give them
a school promotional tour.
Step 4:
Promote the school in Facebook
Step 5:
Promote the school using the school website.
 IMPROVED PROCESS

Step 1: Combine the step 1 and step 3 to reduce overproduction

Little Q: Giving flyers and brochures to potential customers

(parents referrals) only will reduce overproduction for the printed
materials and will lessen the advertising expense while
maintaining an effective approach. This process will also let the
school run 2 processes at the same time to avoid one after another
process.
 IMPROVED PROCESS

Step 2: Create professional banners and tarpaulins that show the

school’s information, achievements, and activities to be posted in
the right places to attract potential customers.

Little Q: By changing step 2 to a more quality and effective way

you will ensure that you will have consistent advertising materials
over-time. Putting the banners and tarpaulins in the right places
will ensure your advertisements will last longer and avoid defects
in your promotion.
 IMPROVED PROCESS

Step 1: Combine the step 1 and step 3 to reduce overproduction

Little Q: Giving flyers and brochures to potential customers

(parents referrals) only will reduce overproduction for the printed
materials and will lessen the advertising expense while
maintaining an effective approach. This process will also let the
school run 2 processes at the same time to avoid one after another
process.
 IMPROVED PROCESS

Step 1: Combine the step 1 and step 3 to reduce overproduction

Little Q: Giving flyers and brochures to potential customers

(parents referrals) only will reduce overproduction for the printed
materials and will lessen the advertising expense while
maintaining an effective approach. This process will also let the
school run 2 processes at the same time to avoid one after another
process.
 IMPROVED PROCESS

Step 3: Enhance your online presence

Little Q: Enhancing your online presence will cover not only the
promotion on your school website and Facebook page, but it will
also cover other online platforms such as TikTok, Instagram,
YouTube etc. This process will let the school regularly update the
website with relevant content, including news, events, and success
stories, to keep potential customers engaged and show them the
school's community.
End of Presentation