MICROMAX

Group 8:
7: Astha Yadav
16: Harsh Achhra
30: Palak Bajpai
32: Pratibha Choudhary
54: Vaishnavi Rane
55: Vanshika Agarwal
 01 • Introduction

02 • Design
Content 03 • Culture of Innovation

04 • Micromax in the market

05 • Competitive advantage

06 • Future Challenges
 INTRODUCTION

• TIMING PRODUCT
• DELAY BENEFIT
• FEATURE SUPERIORITY
• PRICE ADVANTAGE
• MARKET RESPONSE
DESIGN THINKING

MICROMAX - PIONEERING AFFORDABLE TECHNOLOGY

• Micromax: Innovative, affordable

technology
• Resonates with youth
• Extension of youth lifestyle
• Design Inspiration: Truck battery
DESIGN THINKING

MICROMAX - BEYOND FASHION

• Bling Q55: Unique, trend-setting, women-centric

• Overcame criticism, created elegant designs
• Started manufacturing in India
• Continued Innovation
 CULTURE OF INNOVATION

STRATEGIC ACHIEVEMENTS INNOVATION STRATEGY KEY INNOVATION FOCUS

CUSTOMER-CENTRIC
APPROACH
• Attained billion dollar • Diversified product • Emphasized affordability &
• Focused on offering company status in 2013- portfolio. high quality components
14. • Leveraged advantage of sourced from China.
phones based on
• Became India’s top China’s labour cost & • Established R&D facility &
design & technology
smartphone seller within flexibility for partnered with Tier 1
rather than price.
• Positioned as cool, 5 years, ranking 12th manufacturing. manufacturers.
globally. • Implemented a 3 stage • Priortized partnership with
edgy &
• Captured 18.4% market growth strategy reputable manufacturers
sports/music-
share in Indian tablet focusing on market like Foxconn & BYD
oriented to appeal
market. research & product
customers.
development.
COMPETITIVE ADVANTAGE

COST ADVANTAGE PRODUCT INNOVATION DIVERSE PRODUCT

PORTFOLIO

Cost-effective labor and Focus on innovation and Micromax offered a

supply chain developing new features wide range of products
COMPETITIVE ADVANTAGE

MARKET PRESENCE STRATEGIC FOCUS ON CUSTOMER

PARTNERSHIPS VALUE

Significant market share Collaboratation with Offering high-quality

in the tablet market Tier I manufacturers in features at competitive
China like Foxconn and prices
BYD
 MICROMAX IN THE MARKET

• Micromax gained significant traction in the Indian market by offering devices at

a fraction of competitors' costs.

• Rapid sales of Micromax phones signaled a threat to global giants like Samsung.

• Micromax differentiated by focusing on rural Indian markets and

understanding local needs, unlike foreign competitors.

 Global Expansion

FUTURE After-Sales Service Improvement

CHALLENGES
Customer Retention
As Micromax continues to navigate the
dynamic landscape of the mobile industry,
several key challenges lie ahead that will Competition from Indian Companies
shape the company's future trajectory.
From global expansion initiatives to
enhancing after-sales services and
Brand Image in Urban Areas
addressing competition from local
players, Micromax faces a series of critical
hurdles that require strategic foresight
and proactive measures. Sustaining Growth

Innovation and Differentiation

Thank you!