Interactive Advertising

B Y – M A N G E S H PA N D E Y
ADARSH RAJ
ANIRUDH MAHESH
L A K S H AY A R O R A
 Meaning
Interactive marketing is the process through
which brands use video, comments, visuals,
infographics, games, blogs, email, social media,
audio, and other formats to have a bilateral
exchange with consumers.
 How Do InteractiveAds Maximize Engagement ?

1. Design and Placement

Consider what design and type of interactive ad are most suitable for each medium or platform you choose.
Understand the consumers in those locations and find a way to speak to them directl

2. Tracking Customer Insight to Refine Approach

With the ability to track the audience attention that an ad receives, you gain valuable insight about those that participate.
These customer insights can help you refine your approach, stay ahead of the competition, and understand ways to target
your existing audience or a new one altogether.

3. Regularly Releasing Interactive Content

With additional ads, you continue the conversation with your audience and can further maximize engagement
Develop a regular routine so consumers always want to return.
Types of Interactive Ads
1. Interactive Banners
Interactive banners are a type of display ad that attracts the eye of visitors on a web page, search
engine results page, social media, or anywhere else placement is advantageous.
They are a great way to keep the user on the page, ensure instant sign-up, and make the entire
process more convenient, faster, and better.

2. Interactive Video Ads

Videos continue to be popular today, and you can now use this to your advantage in interactive ads.
Interactive video ads are a versatile option, allowing you to put your own unique mark on their
presentation.
You can use them to show product details, showcase a service, or guide viewers to your website and
purchase pages. You can also include interactive product placement.
3. 360-Degree Video Campaigns
A 360-degree video campaign allows consumers to discover your product and
experience views showing all sides and angles, whether it’s a new sneaker or real
estate.
This type of interactive ad is already popular with consumers, so if it’s a good fit for
your brand, go for it.
4. Facebook Instant Experience Ads
The Facebook social media platform is one of the best places to entice consumers
with interactive ads, allowing you to share highly engaging content through its
Instant Experience Ads feature.
With this type of ad, consumers can complete forms, watch videos, or swipe
through a carousel of photos.
 Interactive Ads: What are Their main
Benefits?
1. Improve the effectiveness and performance of your advertising efforts.
2. Create and expand brand awareness.
3. Increase brand interaction.
4. Differentiate from your competitors and stand out.
5. Generate higher-quality leads.
6. Improve brand recall by making a lasting impression on participants.
7. Improve marketing and advertising ROI.
8. Boost conversions and sales.
9. Gain access to customer insights to help refine your approach.
10. Increase social interaction and social sharing.
Examples of Successful and Creative
Interactive Ads
1 Burger King
Fast-food giant Burger King went the playable ad route, creating ads that are
already vastly improving their Click-Through Rate.
For one, they join the NBA campaign and turn courts into menus, inviting
viewers to take a shot at making a basket for a chance to win free food at their
restaurants.
Make the half-court shot, win a full meal.
2 Coca-Cola
The purpose of an interactive ad by Coca-Cola is to convince more people to give
their Coke 0 a try. For this, the brand teamed up with Shazam and created an ad
where coke is visually poured onto the mobile screen, accompanied by the sound it
makes as it fills up a glass.
Every time a consumer chooses to experience this, they are rewarded with a free
Coke 0.
6 Fevikwik- Todo Nahi Jodo
 In our hearts, this ad was very well thought out and tugged. The ad was about
how a good Indian soldier makes use of Fevikwik to repair the shoes of a Pakistani
soldier to save him from embarrassment.
Since the friction between India and Pakistan has been constant, this ad has tried
to extend a hand of friendship. This program has been highly embraced by everyone
and has helped to build a positive brand picture.
THANK YOU