SPORT

SHOE
BRAND
SOCIAL MEDIA
STRATEGY
Here is where your presentation begins
CONTENTS OF THIS TEMPLATE
You can delete this slide when you’re done editing the presentation

Fonts To view this template correctly in PowerPoint, download and install the fonts we used

Used and alternative resources An assortment of graphic resources that are suitable for use in this presentation

Thanks slide You must keep it so that proper credits for our design are given

Colors All the colors used in this presentation

Icons and infographic resources These can be used in the template, and their size and color can be edited

Editable presentation theme You can edit the master slides easily. For more info, click here

For more info: You can visit our sister projects:

Slidesgo | Blog | FAQs Freepik | Flaticon | Storyset | Wepik | Videvo
TABLE OF CONTENTS
01 04
PLANNING SCHEDULING

02 05
CONTENT CREATION FORMAT AND DESIGN

03 06
REVIEW AND EDITING FINAL REVIEW
WHAT IS SOCIAL
MEDIA?
Overall, social media is a versatile tool that can enrich your life,
facilitate connections, and offer a window into the broader world. It's a
platform where you can learn, share, and engage in meaningful ways,
enhancing both your online and offline experiences. Here you have
some purposes of social media:
● Personal connections: Connect with others, share moments, and
express yourself
● Information and entertainment: Stay informed, discover
diverse content, and enjoy entertainment
● Learning and social impact: Learn, contribute to causes, and
engage in diverse communities
 01
PLANNING
PLANNING

OBJECTIVES AND AUDIENCE

Begin by outlining your objectives, whether it's sharing personal moments,
promoting a cause, or growing your online presence. Consider who your
audience is, whether they're followers, supporters, or friends, and
understand their interests to tailor your content

YOUR MESSAGE
Select a theme and tone that resonate with your audience, whether it's your
Instagram followers, environmental enthusiasts, or friends. Create engaging
content, like images, videos, or text, that aligns with your goals and speaks
to the preferences of your target audience
CONTENT CREATION
QUALITY
Produce high-quality content for
individuals, organizations, or causes.
Mix images, videos, and captions to
keep it engaging and dynamic.
Showcase personal experiences or
organizational impact
PLATFORMS
Tailor content to each platform's
characteristics and user expectations.
Adapt visuals and messages to the
platform's nuances for better
resonance
CAPTIONS
Enhance content with concise,
engaging captions. Share stories that
resonate with your audience. For
causes, emphasize your mission.
Utilize relevant hashtags to amplify
reach
REVIEW AND EDITING

ACCURACY CHECK GRAMMAR AND SPELLING

Before sharing, review your content for accuracy. Proofread for grammar and spelling errors. Even personal
Whether you're an individual sharing personal stories or accounts benefit from error-free content. For
an environmental organization spreading awareness, organizations or causes, polished content boosts
ensure details are correct professionalism and credibility

CLARITY AND CONSISTENCY VISUAL APPEAL

Edit for clarity and consistency. Whether it's your Check visuals for quality. Ensure images and videos are
personal experiences or your organization's initiatives, clear and visually appealing. Strong visuals enhance your
ensure your message is easy to understand. Use a content's impact and engagement
consistent tone that aligns with your content's purpose
SCHEDULING
OPTIMAL TIMING
For individuals, consider when your
audience is most active.
Organizations promoting causes
should align posts with peak
engagement times
VARIED TIMING
Experiment with posting times. Test
different slots and observe
engagement patterns. Adapt your
schedule based on results
PLATFORMS
INSIGHTS
Study platform analytics. Know when
your content gets the most attention.
Post accordingly for
maximum impact
TIME ZONES
Consider your audience's time zones.
Schedule posts to reach them when
they're most likely to be online
CONSISTENCY
Maintain a consistent posting
schedule. For personal accounts,
regular updates keep followers
engaged. Consistency builds trust
CONTENT TYPE
Match post types with optimal times.
Share longer content when your
audience is more receptive. Use short
posts when attention spans are limited
123,123
Keep track of interactions with your posts
SOCIAL MEDIA IS ALL ABOUT PEOPLE
ENGAGEMENT SHARE
INSTAGRAM

TIKTOK

TWITTER

FACEBOOK

SNAPCHAT

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
A TABLE FOR YOUR SCHEDULES
MON TUE WED THU FRI

TIKTOK Your idea here Your idea here Your idea here Your idea here Your idea here

INSTAGRA Your idea here Your idea here Your idea here Your idea here Your idea here
M
TWITTER Your idea here Your idea here Your idea here Your idea here Your idea here

PINTEREST Your idea here Your idea here Your idea here Your idea here Your idea here

EMAIL Your idea here Your idea here Your idea here Your idea here Your idea here

FACEBOOK Your idea here Your idea here Your idea here Your idea here Your idea here
 1
THIS IS WHAT Your username

YOUR PAGE WILL

LOOK LIKE
Remember that web pages must be optimized to work
2
on phones, since 80% of people only visit websites
from their smartphones

1. Your username should be the first thing they see

2. Select your best photo for the front page
3. Use creative captions for your posts!

3
BUYER PERSONA OR TARGET
AUDIENCE MOTIVATIONS
“Envision a statement that encapsulates their
attitudes, desires, or key concerns. Imagine
what they might say”
01 Write their motivation here

JANE DOE PERSONALITY 02 Write their motivation here

26, teacher
● Describe the buyer persona's 03 Write their motivation here
characteristics in three key
BIOGRAPHY aspects: their values, behaviors,
PAIN POINTS
and attitudes
● This will help establish a clearer
Provide a general overview of the
picture of how they think and These pain points are areas where
buyer persona. Include demographic
act your offering could be beneficial for
information, professional and
● It’s very important to know the
personal roles, and how they fit into
your audience! buyer persona
the world
ROADMAP INFOGRAPHIC OF OUR
SOCIALS MA MA
INITIATIVE OBJECTIVE JAN FEB APR JUN JUL AUG SEP OCTNOVDEC
R Y
In this section, describe the
Initiative 1
objective of your initiative
In this section, describe the
Initiative 2
objective of your initiative
In this section, describe the
Initiative 3
objective of your initiative
In this section, describe the
Initiative 4
objective of your initiative
In this section, describe the
Initiative 5
objective of your initiative
In this section, describe the
Initiative 6
objective of your initiative
SHOWCASE
SOME
PICTURES!
You know what they say: a picture is
worth a thousand words — use them!
TESTIMONIALS
"I was amazed by how this strategy reshaped my social media game — it's like I found the
missing puzzle piece for audience engagement!"

—LAURA PATTERSON

"Before discovering these techniques, I underestimated the power of social media. Now,
I'm witnessing real results and meaningful connections"

—JOHN NELSON

“My social media presence took a remarkable turn after following this advice. The growth
in interactions and followers speaks for itself”

—PETER JAMES
SOCIAL MEDIA ANALYTICS
WORLDWIDE REACH
XX
XH XMIN XXX
BILLION
Average Number of
Users worldwide
time spent platforms used

PLATFORMS WITH MOST

USERS

XXX BILLION XXX BILLION

Country 1’s users Country 2’s users

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
THANKS
Does anyone have any questions? CREDITS: This presentation template was created by Slidesgo,
including icons by Flaticon, and infographics & images by Freepik
addyouremail@freepik.com
+91 620 421 838
yourwebsite.com Please keep this slide for attribution
ALTERNATIVE RESOURCES
Here’s an assortment of alternative resources whose style fits the one of this template:

● Set of sport shoes or sneakers in different views

RESOURCES
Did you like the resources of this template? Get them for free at our other websites!

Photos:
● Skater wearing trucker hat
● Close up foot on longboard
● Close-up woman tying her shoelaces
● Social distancing concept in public areas
● Close-up view of social distancing concept
● Close up male and female feet
● Back view of teenager at the skatepark
● Full shot woman wearing total denim outfit
● Full shot teen sitting on skateboard
● Skater wearing trucker hat
● Skater wearing trucker hat I

Vectors:
● Fashion sale landing page template
● Set of black and white sneakers
 Instructions for use
If you have a free account, in order to use this template, you must credit Slidesgo by keeping the Thanks slide. Please
refer to the next slide to read the instructions for premium users.

As a Free user, you are allowed to:

● Modify this template.
● Use it for both personal and commercial projects.

You are not allowed to:

● Sublicense, sell or rent any of Slidesgo Content (or a modified version of Slidesgo Content).
● Distribute Slidesgo Content unless it has been expressly authorized by Slidesgo.
● Include Slidesgo Content in an online or offline database or file.
● Offer Slidesgo templates (or modified versions of Slidesgo templates) for download.
● Acquire the copyright of Slidesgo Content.

For more information about editing slides, please read our FAQs or visit our blog:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Instructions for use (premium users)
As a Premium user, you can use this template without attributing Slidesgo or keeping the "Thanks" slide.

You are allowed to:

● Modify this template.
● Use it for both personal and commercial purposes.
● Hide or delete the “Thanks” slide and the mention to Slidesgo in the credits.
● Share this template in an editable format with people who are not part of your team.

You are not allowed to:

● Sublicense, sell or rent this Slidesgo Template (or a modified version of this Slidesgo Template).
● Distribute this Slidesgo Template (or a modified version of this Slidesgo Template) or include it in a database or in
any other product or service that offers downloadable images, icons or presentations that may be subject to
distribution or resale.
● Use any of the elements that are part of this Slidesgo Template in an isolated and separated way from this
Template.
● Register any of the elements that are part of this template as a trademark or logo, or register it as a work in an
intellectual property registry or similar.

For more information about editing slides, please read our FAQs or visit our blog:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Fonts & colors used
This presentation has been made using the following fonts:

Viga
(https://fonts.google.com/specimen/Viga)

Didact Gothic
(https://fonts.google.com/specimen/Didact+Gothic)

#191919 #ffffff #f070b0 #b56edb #3ee69f

#4c9eff #ffbe22 #f4952f #979797 #f3f3f3

 Storyset
Create your Story with our illustrated concepts. Choose the style you like the most, edit its
colors, pick the background and layers you want to show and bring them to life with the
animator panel! It will boost your presentation. Check out how it works.

Pana Amico Bro Rafiki Cuate

 Use our editable graphic resources...
You can easily resize these resources without losing quality. To change the color, just ungroup the resource and click on
the object you want to change. Then, click on the paint bucket and select the color you want. Group the resource again
when you’re done. You can also look for more infographics on Slidesgo.
 JANUARY FEBRUARY MARCH APRIL MAY JUNE

PHASE 1

Task 1

Task 2

PHASE 2

Task 1

Task 2

JANUARY FEBRUARY MARCH APRIL

PHASE 1

Task 1

Task 2
 ...and our sets of editable icons
You can resize these icons without losing quality.
You can change the stroke and fill color; just select the icon and click on the paint bucket/pen.
In Google Slides, you can also use Flaticon’s extension, allowing you to customize and add even more icons.
Educational Icons Medical Icons
Business Icons Teamwork Icons
Help & Support Icons Avatar Icons
Creative Process Icons Performing Arts Icons
Nature Icons
SEO & Marketing Icons