ENTREPRENEURSHIP

· "I NEVER DREAMED ABOUT SUCCESS, I WORKED FOR IT."

WHAT IS ENTRPRENEURSHIP:
Entrepreneurship is the process of starting a new business.
Entrepreneurs are individuals or groups of partners who take on the most risk
associated with a business venture. They also stand to benefit the most if the project
is successful.

idea
generation

opportunity
growth.
evaluation

launch Planning

company
formation
TYPES OF ENTREPRENEURSHIP

small business entrepreneurship

scalable startup entrepreneurship

large company entrepreneurship

social entrepreneurship
CHARACTERISTICS

Strong sense Understand

Strong Know what
Highly self- of basic Willingness Serial Competitive the value of
leadership you don't
motivated. ethics and to fail. innovators. spirit. a strong peer
qualities. know.
integrity. network.
 A SUCCESSFUL UNKNOWN ENTREPRENEUR

Hemalatha Annamalai is the founder of Ampere Vehicles, an electric

vehicle company based in Coimbatore, India.
She was born in Salem and comes from a middle-class family.

Annamalai's story is an example of how hard work, dedication, and

innovation can lead to a successful brand that makes a difference in
the world.

Annamalai founded Ampere in 2008 with the goal of making eco-

friendly mobility more accessible and affordable.
With two facilities in Coimbatore, AMPVL has an installed capacity of
60,000 vehicles a year.

The company manufactures electric cycles, scooters, three-wheelers,

and vehicles for people with disabilities.
Shikhar, who holds an MTech in
Biotechnology from Institute of Life
Sciences, Hyderabad, eventually
quit his job as Principal Scientist at
Biocon, one of the largest biotech
firms in India.
Then, he launched the first outlet of
Samosa Singh in Bengaluru in
February 2016.
The couple started the outlet with
their savings, but soon invested
Rs 80 lakh to build a bigger kitchen
by selling their dream apartment
that they had so lovingly watched
being built.
BYJU’S
Byju's is an Indian educational technology company founded in
2011 by Byju Raveendran.

It offers a learning app providing interactive video lessons,

quizzes, and practice tests covering various subjects and
competitive exams.

Byju's uses adaptive learning technology to personalize the

learning experience for each student. The company has
expanded internationally and is recognized for its innovative
approach to education.
WHY BYJUS FAILED?

 One of the primary reasons for Byju's downfall was its deviation from its core mission of
delivering high-quality education.
 Byjus failed due to financial mismanagement.
 Bad decisions and inconsistent financing prevented the corporation from paying its obligations.
Company disagreements and leadership instability hurt BYJU'S operations.
 Byjus gradually shifted its focus to selling hardware items. This strategic shift diluted its core
value proposition and alienated customers who were initially attracted to its innovative
educational services.
Deviation from Core Educational Focus

Overreliance on Acquisitions

Customer Retention Issues

Controversies Surrounding Data Privacy

Lack of Innovation in Content Delivery

Saturation in the Indian Market

Communication Breakdowns
THANK YOU