FEASIBILITY STUDIES

PREPARED BY: SHIEDAN S.SARMIENTO

MBA-BE 2

SUBMITTED TO:MR.NICOLAS ATOS SR.

CHAPTER 1
MARKETING ASPECT
Marketing aspect focuses on the service description, demand, major consumers of the
products, projected supply and demand, demand and supply gap, marketing program
such as product, pricing, and place of distribution or promotion.
A. MARKET AND COMPETITIVE ANALYSIS
In order for the proprietors to understand the full potential of the said business, is also
necessary to identify the competitors of Your Brother ATV and TOURS. Hence,
information regarding the said competitors could be used as an advantage in
addressing and supplying the needs of these clients which is not being served in other
agency.
SERVICE DESCRIPTION
Your Brother ATV and TOURS focuses its services in exploring
the rich culture and heritage of the southern part of the Luzon,
which would be the province of Albay from the heart of the city
and until the nearing municipalities of the province. The above
mentioned establishment was the first exhaust their efforts in
magnifying the rich scenery which the famous perfect coned
Mayon Volcano had to offer. The said establishment would be
offering one (1) packaged tour that is classified into two (2) types.
Which are Package A – Group VIP Tour and Package B - VVIP
Tour.
Package A – Group VIP Tour focuses on
individual and or group travelers and tourists
which desire to view and experience the
destinations in Sorsogon, Philippines. From its
famous beaches, rich cultural spots and
heritage sites, to local cuisine restaurants that
are within the province.
This tour would include random tourists that
are staying in different establishments within
the city of Legazpi, such that this is the main
entry point of the said region. To further
explain the concept of this tour, this package
would be open to all ages from toddlers to late
adults who want to experience and see the
beauty of Sorsogon. Hence, the term “mixed
group” could be applied to this package
wherein services would be offered in a
“general” availability.
Package B – VVIP Tour is also for tourists that
are in Legazpi City, the said tour would also
include same travel time and destinations as the
Group tour, but the specific difference between
the two (2) packages is that in the Package B
customers or participants would have the
choice of having:
Exclusive vehicle
Choice of selecting desired companions or
travel alone
Customized itinerary according to their
preference
Adjustable departure and arrival schedule
One (1) Personal Tour Guide
The business will be put up located at 1st floor
of Gregorian Mall Legazpi City. The place will
be rented 6,000 per month and has a unit ten
(10) square meters as floor space.
THE CURRENT MARKET
According to the Department of Tourism
Regional Office V, Sorsogon, Philippines in
terms of tourist destination in the country is a
growing market due to the efforts and local
agencies and marketing advertisements.
Further, due to the increase growth and
potential of the market opens huge amount of
opportunities for businesses and new ventures
in the tourism and hospitality.
1. POTENTIAL MARKET
This shows the current market of the proposed business, which is the complete
historical data of tourist arrivals in Legazpi City and Albay Province.

TABLE 1
Historical Data

Tourist Arrivals in Albay 2016 2017 2018

Domestic 1,376,881 1,298,313 1,434,338
Foreign 439,175 478,578 395,430

Total 1,816,056 1,776,891 1,829,768

 TABLE 2
Growth Rate

Years Total Arrivals Growth

2015 1,417,595 -

2016 1,816,056 22%

2017 1,776,891 -2%

2018 1,829,768 3%
Growth Rate
Source: DOT RO V

Table 1 shows the complete historical data of tourist arrivals in ALBAY,

also table 2 shows the growth rate of each corresponding year. Hence,
there is an average of 8% growth rate from year 2016-2018.

2. TARGET MARKET
This shows the aspired target market of the proponents, which would be the ten
percent (10%) of the total number of tourist arrivals in the province of ALBAY.
This percentage was chosen by the proprietors due to this is a start up business and
has existing known competitors in the location.
 TABLE 3
Target Market

Target Market Population

Tourist Arrivals in Albay 182,977

Table 3 shows the 10% of the total number of tourist arrivals in ALBAY, Philippines as of 2018.

DEMAND ANALYSIS
It is very essential to know the demand of the services to cater to the needs
and wants of the customers. Knowing the demand will help the proponents to
determine the trend for the services. Analysing the demand thoroughly will
give the projection of the total number of quantities of the services that the
proponents will provide. This demand will serve as basis for the proponent to
come up with this proposed business.
Using SLOVIN’s formula n=N/1+(Ne2). The proponent distributed 204
survey questionnaires randomly throughout the city. These include both
working professionals and collegiate students.
Using 7% margin of error, the proponent arrived with the
number of respondents for the survey.
n= N

1+(Ne2)

n= 182,977

1+(182,977
*.0049)

n= 182,977

897.6

n= 204
 TABLE 4
PROJECTED DEMAND

Populatio Willingness to avail Frequenc

Year n (60%) y Projected Demand

2019 197,615 118,568.97 1 118,568.97

2020 213,424 128,054.48 1 128,054.48
2021 230,498 138,298.84 1 138,298.84

Formula:
Willingness to avail = Population x 60%
PD= % willingness to avail x frequency
Table 4 shows the projected demand of year 2019, 2020 and 2021.

Supply Analysis
Supply analysis is another important thing for the
successful planning of the business. Wherein it shows
the markets’ existing competitors and approximate
number of catered customers for a certain period.
This table shows the Demand and supply gap analysis is used to determine
whether the proposed business would prosper and if the total demand and
supply would meet each other, after determining the total demand, it is easy for
the proponent to get the demand and supply gap from a complete data of the
two information. The total supply was subtracted from the total demand of the
project.
Marketing Program
Service
Trip to the south – Travel Agency, is a travel company that will cater to both domestic
and foreign tourists as its target market. It includes day tours to the province of
SORSOGON. The marketing program represents the 4p’s product marketing which are
Product, Price, Place and Promotion that are vital for the success of the proposed
business venture.
PRODUCT/SERVICE
The name of the proposed business is “Trip to the south – Travel Agency” as it
represents the location wherein the proponents want to market and promote. The
said travel and tour company would offer tour packages for all aspiring travelers
and tourists.
The proponents would indulge in promoting the locality and inner natural
beauty of the selected geographical location. This packages will be offered by
group and or exclusive to a single tourist which includes transport service to all
known sites of the area, environmental fees, food, travel insurance, and first aid
kits for safety purposes.
 To ensure excellent customer service, the business has properly
selected suppliers that also deliver to the expectable 8 shows the
sales forecast for the business. To discuss briefly, the proponent
chose to believe to adapt the concept of price integrity for its
services that would be offered to its clients/tourists.
For Package A – Group VIP, the maximum number of
tourists per trip would be ten (10) paxs, multiplied by its
selling price then multiplied by two (2) trips per week,
again multiplied to four (4) weeks in a month, then
multiplied again to twelve (12) months in a year to come
up with its yearly sales. The proponents’ assumption is
that there would be also a lean season for travelers and
tourist as projected by the number of arrivals given by
DOT. Hence, to a have a more realistic projection the
proponents chose a ten (10) month annual calculation as
shown in the table above.
To wit, this includes competent drivers and highly trained tour guides for better
experience of each and every client that company would cater.
Lastly, the purpose of the company is to touch the lives of its clients by giving
utmost excellent service to their guests and leave a them with nothing but good
experience and also not only to satisfy them but exceed their expectations.
Table 10
Itinerary
Travel Package 2 - Exclusive Day Tour:
For Package B – Exclusive VVIP the itinerary would be the same as Package A in table
nine (9) but the only difference is that the guest/tourist has an option to interchange or
choose longer durations in one location without the hassle of rushing from one place to
another.

PRICE
The price of the Travel and Tour packages will be based from the
cost of their package choice.
Table 10
Costing of Tour Package A
This table 10 shows the total costing of the Package A – Group VIP.
Proper pricing strategy is observed for both benefit of tourist and proponent:
Formula:
P = Product/Service Price * Mark up + Product Price
= 950 *200% + 950
P = 2,850.00Table 11
Costing of Tour Package B
Table 11
Costing of Tour Package B
Table 11 shows the total costing of Package B – Exclusive VVIP
Proper pricing strategy is observed for both benefit of tourist and
proponent:
Formula:
P = Product/Service Price * Mark up + Product Price
= 955 * 300% + 955
P = 3,820.00
Note:
The exclusive day tour can only accommodate 1-4 person, which is
why the costing was derived from a total of four (4) pax perspective.
Hence, if the guest/tourist is alone he/she still needs to pay the amount
above mentioned such makes this an exclusive tour for a client.
PROMOTION
The propose business will extensively use social media as its major marketing
tool, provided that the business would have its own Facebook, Instagram, and
Twitter account. To wit, advertising will be showcased through signage’s and
tarpaulins which will firmly showcase and make the bar visible and aesthetically
appealing. Also, Local Media will be utilized by the proponent’s e.g. Radio
campaign and will pick the three top local stations with which to place our short
and catchy ads.
Word of Mouth as the most common promotional tool. The proponent would
give utmost excellent service to its clients so that in return they would
recommend the company to family, friends, and colleagues for future reference.
Lastly, Hotel Linkages as hotels have most of this tourists as their own guests,
the business would like to enter these establishments for much better
transactions and also the business would be giving incentives and or referral fees
to staff and employees that include our services to their rates.
 Table 12
Promotional Expense
 CHAPTER 2
ORGANIZATIONAL AND MANAGEMENT ASPECTS
This chapter presents the discussion of the management aspect of the
business, it will show the form of ownership, organizational structure,
duties and responsibilities, job description and specifications, manpower
requirements, salaries and wages, business registration and permits,
articles of partnership, rules of corporation, rules and regulations of
company, perspective, layout, location of business, and its ghant chart.
FORM OF OWNERSHIP
Sole Proprietor
The business is operated by a single proprietor; the structuring of the business is a sole
proprietorship. In a general the sole proprietor, manage the company and assume
responsibility for the debts and other obligations. The sole proprietor; own and operate
the business and assume liability himself; and has full control over the company and
subject to the same liabilities.
The Owner is the main head of the organization, providing assistance in the
financial statements would be the bookkeeper is his aid. For the future clients and
transactions, the Marketing in Charge would be in charge of these tasks together
with the receptionist of the business.
The officer-in-charge, on the absence of the owner, he is allowed to supervise the
overall operations of the travel agency. Under him is the tour guides and on call
driver.

Job Description, Duties and Responsibilities:

General Manager/Owner
Manager Specializing in Administration
The term "general manager" is used throughout business. A general manager of
administration is simply a title indicating that she specializes in the administrative
field or oversees administrative tasks. Many of these people have a background
working for larger companies, giving those skills beyond that of a generic manager.
 Communication and Coaching
The duties for a general manager of administration may vary slightly from one
business to another, but they can be grouped into general categories. For example, he
must communicate the wishes of his superiors -- specifically you -- to administrative
employees, so that your business functions according to your wishes. Decision-making
is another important duty, because the manager has to analyse situations and determine
the best course of action. Anyone who has worked under a general manager --
administrative or otherwise -- also understands that discipline and coaching are also
essential duties. This is to ensure that your business keeps competent employees, helps
employees improve, or eliminates those who do not meet the organization's standards.
The manager also will understand recruitment and selection, giving him the skills to
judge potential candidates for hiring.

Directing and Delegating

If hired, a general manager of administration is responsible for overseeing all
administrative functions in your business. A major part involves leading and directing
employees. She delegates administrative tasks, such as accounting, paperwork and
payroll, while giving you the freedom to deal with other issues. In doing so, she
ensures administrative efficiency, proper procedure, implementation of policies and
employee morale.
Oversee daily operations of the business unit or organization
Ensure the creation and implementation of a strategy designed to grow
the business
Coordinate the development of key performance goals for functions and
direct reports
Provide direct management of key functional managers and executives
in the business unit
Ensure the development of tactical programs to pursue targeted goals
and objectives
Ensure overall delivery and quality of the unit's offerings to customers
Engage in key or targeted customer activities
Oversee key hiring and talent development programs
Evaluate and decide upon key investments in equipment, infrastructure,
and talent
Communicate strategy and results to the unit's employees
Report key results to corporate officers
Engage with corporate officers in broader organizational strategic
planning
Marketing In-charge
A Marketing specialist should be a competent professional able to grasp consumer
behaviour trends and generate creative ideas. You should also be well-versed in
specialized marketing concepts, principles and tactics. The goal is to deliver
effective marketing programs that will help our reputation and growth.
Conduct market research to find answers about consumer requirements, habits and
trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in
various areas (content development and optimization, advertising, events planning
etc.)
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness
and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate
channels (social media, e-mail, TV etc.)
Assist in analysing marketing data (campaign results, conversion rates, traffic etc.)
to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
Operations In-charge
Operations Manager to plan, direct and coordinate all
organization’s operations. You will be responsible for improving
performance, productivity, efficiency and profitability through the
implementation of effective methods and strategies. You will
manage a team of managers, training managers and other direct
reports.
Ensure that all workings are manufactured in a correct, cost
effective and timely manner in alignment with specifications and
quality requirements
Chalking out or improve operational systems, processes and best
practices that guarantee organizational well-being
Purchase materials, plan inventory and ensure warehouse
efficiency
Contribute towards the achievement of company’s strategic and
operational objectives
Examine financial data/statements and use them to improve
profitability
Perform quality controls and monitor production KPI’s
Recruit, train, supervise and appraise human resources
Cater to clients’ or personnel’s concerns
Tour Guide
Tour guides show groups of people around points of interest around a city,
building or other establishment. They may work for art galleries or public
buildings, and the goal of the tour can either be to educate individuals or simply to
entertain.
Public speaking skills are crucial in this line of work, which should be stated on
your tour guide job description. Excellent customer service skills are beneficial to
possess because tour guides frequently need to respond to people’s questions and
ensure everyone enjoys their time on the trip.
Time management skills are advantageous because tour guides need to ensure
enough time is dedicated to each point of interest and move on when appropriate.
You want skilled individuals applying for positions at your company, so use this
tour guide job description template to see what kind of information is generally
good to have.
Describe points of interest around the city to the group and answer any
questions, which requires learning a comprehensive history of each check
point
Provide directions to visitors who would like to check out a specific area at a
later date, and provide information related to lodging, food and other
amenities
Monitor the behaviour of the group, especially when young children are in it,
and ensure everyone remains in compliance with the rules
Distribute materials to the group at the beginning of the tour, which includes
audio headsets and brochures
Greet visitors as soon as they get on board the bus, and show people to their
seats if necessary
Be willing to put own spin on tour points, such as making jokes and
providing insightful commentary
Work with management to develop new tour routes based on sites visitors
have expressed interest in
Maintain a positive, friendly at all times
Driver
Deliver a wide variety of items to different addresses and through different routes
Follow routes and time schedule
Load, unload, prepare, inspect and operate a delivery vehicle
Ask for feedback on provided services and resolve clients’ complaints
Collect payments
Inform customers about new products and services
Complete logs and reports
Follow DOT regulations and safety standards
Manpower Requirements
General Manager
1+ year experience in a leadership position
Advanced understanding of all full-service travel operations
Comfortable working in a fast-paced environment
Ability to coach, train and motivate employees
Marketing In-charge
Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and
digital marketing such as SEO/Social media etc.) and market research
methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe
Creative Suite & CRM) and applications (Web analytics, Google
Adwords etc.)
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
Operations In-charge
Proven work experience as operations manager
Adequate knowledge of organizational effectiveness and operations management
Budget development and oversight experience
Familiarity with business and financial principles and practices
Working knowledge of budgets, forecasting and metrics
Basic IT skills (databases, MS Office .etc)
Ability to effectively communicate with all levels of the organization
Leadership and organizational skills
BS degree in operations management or related field
Tour Guide / Driver
Great public speaking skills
Outgoing personality
Punctual
Previous experience with some kind of performance-based art
Flexible schedule to work on weekends
High school diploma or equivalent
Previous experience working as a tour guide
Proven working experience as a Driver
Valid professional driver’s license
Ability to operate forklifts and tractors in a variety of weather and traffic
conditions
Excellent organizational and time management skills
Good driving record with no traffic violations
High school degree
Rules and Regulations
In order to maintain the sustainability of the organization in all aspects, rules
and regulation should be imposed for the information of involve parties.
1. All successful deals and booking for travel tours, leisure travels,
accommodations and other agreed upon services that Trip to the South –
travel agency will be servicing should have a documented agreements signed
by two parties.
2. For travel consultation, a specific fixed rate should be provided or paid by
the customer following the standard rates of the agency. No other payments
should be paid if there are no other transactions have been made.
Rules and Regulations
In order to maintain the sustainability of the organization in all aspects, rules and
regulation should be imposed for the information of involve parties.
1. All successful deals and booking for travel tours, leisure travels,
accommodations and other agreed upon services that Trip to the South – travel
agency will be servicing should have a documented agreements signed by two
parties.
2. For travel consultation, a specific fixed rate should be provided or paid by the
customer following the standard rates of the agency. No other payments should
be paid if there are no other transactions have been made.
Business Mission
Internally we intend to create and nurture a healthy, exuberant, respectful, and
enjoyable environment, in which our employees are fairly compensated and
encouraged to respect the customer and the quality of the service we intend to provide.
In addition, follow-up will be mandatory so as ensure customer satisfaction and make
any improvements as recommended by the customers in future. We seek fair and
responsible profit, enough to keep the company financially healthy for the short and
long term, and to fairly remunerate employees for the work and effort.
Business Vision
“To be one of the most reputable Travel Agencies in the travel industry in the province
of ALBAY by providing efficient and effective services to our customers”
Business Goal
Our business strategy will revolve around the need to provide
quality service to our various target customers, in the process fully
satisfying their needs. This shall be undertaken through recruitment
of a professional team and the provision of good quality custom-
designed travel packages, catering to the client's particular needs.
With time our marketing campaign will increase the awareness of
our services in the various market segments we shall be targeting.
This is particularly so with the organization looking at establishing a
clear advantage(s) in an increasingly competitive market. We will
provide clients with the opportunity to focus on their core activities
whilst their transportation side needs are fully satisfied. Marketing
material shall be professionally done so as to be reflective of our
intended image and reputation. We shall position ourselves as a
quality commercial transportation operator that provides customer-
need fullfillment, enjoyment, reliability and a good image. We
intend to establish a good rapport with all the relevant stakeholders,
especially hotels and travel agents.
We also intend to have well-designed brochures and other promotional material that
will enable clients to have an understanding of the types of services we offer and
advantages of utilizing them. In addition, well-done, informative brochures, fact
sheets and business cards often have a triggering effect on clients contemplating
utilizing our services. Hence this will undoubtedly generate increased sales of our
service.
CHAPTER 3
TECHNICAL STUDY

This section includes the choices service description, manufacturing process,

production process, production schedule, machinery and equipment,
housekeeping supplies, furniture and fixtures, utility requirements, labor
requirement, compensation scheme, and waste disposal
A. SERVICE SPECIALIZATION
Trip to the South – Travel Agency provides packages which classified into two
types: Package A --Group VIP Tour and Package B – Exclusive VIP Tour focuses
for both domestic and foreign travelers who want to relax and sight the stunning
beauty of nature and tourist destination all around in Sorsogon. The said travel
agency will offer destinations that tourists can visit to relax and feel the presence
of the untouched nature of the south.
The proposed business will operate from Monday to Sunday starting 8:00am
to 8:00pm in the evening and will be located at 1st floor building of
Gregorian Mall, LEGAZPI City.
The travel agency being proposed in this business plan will be providing the
best offers and deals for TRAVELERS who love vacations, leisure,
adventures, and explorations, and for those people who are in a travel for
errands, seminars, company recreational activities.
Trip to the South – travel agency will provide a high – quality of service not
only for the benefit of the clients, but as well for the good of the agency. As
part of agency’s etiquette and regulations, they will provide above
satisfactory assistance, guidance and respects for their clienteles. Hiring the
employees in relevant positions will include the evaluation on behaviour,
conduct and attitudes for the security and welfare of the customers and
agency.
FIGURE 1
Service Process
The figure shows the flow delivery of service of the proposed business from
Client tour inquiry down to the tour proper. The client tour inquiry is the first
process in delivering service with clients, which includes the provision of policies,
approval proposal and accomplishing other travel condition.
Preparation of tour proposal and booking is the second step, which includes the
itinerary and schedule planning for travel activities and proper orientation to clients.
A tour proposal payment is through full or partial mode of payment. Coordination
and contract with clients, and other requirements of the prior activity is a must to
reassure that the flow of travel is smooth.
 The figure shows the flow delivery of service of the proposed business from Client
tour inquiry down to the tour proper. The client tour inquiry is the first process in
delivering service with clients, which includes the provision of policies, approval
proposal and accomplishing other travel condition.
Preparation of tour proposal and booking is the second step, which includes the
itinerary and schedule planning for travel activities and proper orientation to clients. A
tour proposal payment is through full or partial mode of payment. Coordination and
contract with clients, and other requirements of the prior OPERATION SCHEDULE
The business will operate from Monday to Sunday, 08:00am to 8:00pm in the
afternoon. Clients are required to arrange tour schedule at least two (2) days
before/prior the target date of travel. This would provide enough time for preparation
to ensure smooth flow of the activity.
 Service Process
The figure shows the flow delivery of service of the proposed business from
Client tour inquiry down to the tour proper. The client tour inquiry is the first process
in delivering service with clients, which includes the provision of policies, approval
proposal and accomplishing other travel condition.
Preparation of tour proposal and booking is the second step, which includes the
itinerary and schedule planning for travel activities and proper orientation to clients.
A tour proposal payment is through full or partial mode of payment. Coordination
and contract with clients, and other requirements of the prior

OPERATION SCHEDULE
The business will operate from Monday to Sunday, 08:00am to 8:00pm in the
afternoon. Clients are required to arrange tour schedule at least two (2) days
before/prior the target date of travel. This
Service Process
The figure shows the flow delivery of service of the proposed
business from Client tour inquiry down to the tour proper. The client
tour inquiry is the first process in delivering service with clients, which
includes the provision of policies, approval proposal and
accomplishing other travel condition.
Preparation of tour proposal and booking is the second step, which
includes the itinerary and schedule planning for travel activities and
proper orientation to clients. A tour proposal payment is through full or
partial mode of payment. Coordination and contract with clients, and
other requirements of the prior OPERATION SCHEDULE
The business will operate from Monday to Sunday, 08:00am to
8:00pm in the afternoon. Clients are required to arrange tour schedule
at least two (2) days before/prior the target date of travel. This would
provide enough time for preparation to ensure smooth flow of the
activity.
38FIGURE 1

Service Process
The figure shows the flow delivery of service of the proposed
business from Client tour inquiry down to the tour proper. The client tour
inquiry is the first process in delivering service with clients, which includes
the provision of policies, approval proposal and accomplishing other travel
condition.
Preparation of tour proposal and booking is the second step, which includes
the itinerary and schedule planning for travel activities and proper orientation
to clients. A tour proposal payment is through full or partial mode of
payment. Coordination and contract with clients, and other requirements of
the prior
OPERATION SCHEDULE
The business will operate from Monday to Sunday, 08:00am to
8:00pm in the afternoon. Clients are required to arrange tour schedule at least
two (2) days before/prior the target date of travel. This would provide enough
time for preparation to ensure smooth flow of the activity.

place / cardboard, plastics and general waste wherever this waste is produced
and near to the areas where people are working. Provide recycle bins at
entrances to the building, so that staff can immediately dispose of items they
have used on the commute, such as; empty plastic cups, food wrappers,
newspapers, magazines.
Lastly, due the increasing issues of global warming and pollution, the said
establishment will try to adopt the “No to plastic” rule which means the
proponents would be willing lessen their plastic usage as part of their
advocacy to help save mother earth.
42FIGURE 1

Service Process
The figure shows the flow delivery of service of the
proposed business from Client tour inquiry down to the tour
proper. The client tour inquiry is the first process in delivering
service with clients, which includes the provision of policies,
approval proposal and accomplishing other travel condition.
Preparation of tour proposal and booking is the second step,
which includes the itinerary and schedule planning for travel
activities and proper orientation to clients. A tour proposal
payment is through full or partial mode of payment.
Coordination and contract with clients, and other requirements
of the prior
OPERATION SCHEDULE
The business will operate from Monday to Sunday, 08:00am to 8:00pm in the
afternoon. Clients are required to arrange tour schedule at least two (2) days before/
Financial Assumption:
Salary expense will have an increase of 5% annually.
Utility expense will increase 5% annually.
Store equipment are expected to increase 5% annually
Fringe Benefits will not change in the next 5 years.
Rates may vary in:
Type of activities
Length of Activities
Demands of Tourists
Chapter 5
SOCIO-ECONOMIC STUDY
This section discusses the socio-economic impact of the business to the
government, students and academe.
Government
The proposed business will contribute to the economic growth by paying
taxes and complying with city ordinance of the city where it operates.
The business will always pay taxes on time and be updated with any
changes in regulation especially those that will have an effect on doing
business in the city. Further as part of the travel and tourism industry the
business will also help promote the local and national tourism status of
the province and the country.
Community
This business will promote a venue for people to socialize, travel,
dine, and experience with caution which will improve the social health
of its consumers. The message of switching to a more sophisticated
side of travel and leisure will fascinate customers to try the services
and experience the good and several benefits of exploring the
southernmost part of the region as a new and exciting destination of
the country.
Student
This proposed business will be a trailblazer for students and future
entrepreneurs that would seek a new and innovative venture. Hence,
making their business plan and may encourage the students to work
harder for their proposed study and develop more of their hospitality
and travel experience.