Ethics assignment on Tata nano

Submitted by: Shivankar Singh (08BME207)

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The Peoples Car

Cheapest car in the market Smallest and most compact car Most of the people can afford it Company says its safe and reliable Good interior and exterior design Target for the masses

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An Indian car earn a parking place in history alongside Ford's Model T, Volkswagen's Beetle and the British Motor Corp.'s Mini, all of which put a set of wheels within reach of millions of customers after they rolled onto the scene.
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What makes it so cheap ?

Use of plastics and adhesives rather then welding Introducing the car with an artificially low price through govt-subsidies and tax-breaks or using vertical integration Partially using inexpensive polymers or biodegradable plastics instead of a full metal body

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Cont.

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Biggest question for nano

Is it SAFE ?

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Allegations on Nano
Its a unsafe bogey
"When you lower prices that drastically, how will you be able to meet safety standards?" - Anumita Roychoudhury of the Centre for Science and Environment (CES), one of the most-quoted critics of the Tata car, is reported to have asked.

The Pollution bogey

R K Pachauri, with all the added gravitas from the Nobel Peace Prize, said the Tata small car is giving him "nightmares" - presumably implying the environmental impact of emissions from more cars on our streets.

The traffic chaos bogey

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The main de-merits are:

There is a single blade windscreen wiper in the Tata Nano by which the all part of windscreen does not clear in rain.

The width of front and rear tyres of Tata Nano are differences from each together, so you have to control the speed on the turn.
There is no any stepney tyre ( spare tyre) for front tyres . But in very emergency you can use rear stepney instead front tyres for some times. If you get any problem in engine of Tata Nano then you have to open nuts of engine from inside of car then your hand will be reach to the engine of car.

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Cont.
Fuel refilling in Tata Nano is a little problem for this car. You have to open the bonnet every time for refill the petrol in car.

You can not the move the seats to front and rear of Tata Nano excepted driving seat.
There is no any rear view mirror in left side . No any point is available for fit a rear view mirror in left side , so you can not fit a mirror yourself , so you may face problem the back from left side. The spare part of Tata Nano will be available at only authorised Tata Nano Showroom.

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In News & reviews

- " the tata nano is so light that a plastic ball can make a dent on the car " - Tata Motors said it may undertake a pre-emptive check on the 7,500-odd Nanos that have been delivered till date, after a faulty combination switch in the world's cheapest car resulted in fires in at least three cases across the country. - Tata Motors to check Nano cars after fire incidents "Auto maker Tata Motors has announced that it will contact Tata Nano owners over the next few weeks for inspecting their cars free of cost. It will be done as part of a program of a comprehensive investigation related to cause of fire in two Tata Nano cars reported this year. " -Technical experts blame the position of the battery for such incidents. "It's quite a serious issue as the fuse and the main circuit breaker should have had gone off before the fire. There could be over-rated electrical parts in the car, which led to the fire," said a former official with the Automotive Research Association of India.
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Decrease in Sales

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Causes
Problem No. 1: Positioning & Perception
Problem No. 2: Lack of financing options Problem No. 3: Safety Issues

Problem No. 4: Unavailability of spare parts and waiting period

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Questions
Who is the concerned person responsible for faulty combination switch ? Are there compromises taken in respect to design & safety features ? Who is going to blow the whistle and when ? What is the professional responsibility of the company and its employees in this scenario ? Is company trying to avoid the issue ? Is company being ETHICAL in its working ?

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