“A Study on consumer response to Hawkers corner garmets stores”

Name: Sagar Acharjee

ID: 23IUT0150055
Subject Code:- INM511
Program:- MBA 1st year
Guided by:- Trinankur Dey
 Introduction
Consumer response in a garment store is a dynamic
interplay between customer expectations and the retail
experience provided by the store. It encompasses a
range of reactions, from initial impressions to
purchasing decisions and post-purchase satisfaction.
 Objective
 Optimize consumer response in the garment store by enhancing
customer experience, improving product presentation, engaging with
the community, and utilizing data analytics for continuous
improvement. The goal is to increase customer satisfaction, loyalty, and
sales.
 Methodology
Data Type - Primary Data
Data Collection Method - Questionnaire
Software Used - Microsoft Word, Microsoft Excel
 Facts and observation
How often do you shop
at hawker's corner What factors influence your
garment stores? decision to shop at hawker's
corner garment stores?
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
4% 50
10
16% 20
30

48%
32%
 What types of gar- How would you rate the
ments do you prefer to quality of garments sold at
purchase from hawker's corner stores
hawker's corner compared to mainstream
stores? retail stores?
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

10% 9%
25%

23% 59%
13% 63%
 Conclusion
In conclusion, the relationship between consumer
stores and garment stores is dynamic and influenced
by various external factors. Successful consumer stores
are likely to be those that can adapt to market trends,
understand consumer behavior, and leverage
technology to enhance their offerings.
 CONCEPTUAL RELEVANCE
The conceptual relevance of consumer response to garment
stores lies at the intersection of fashion, retail psychology,
and market dynamics. Consumer response reflects not only
individual preferences but also broader cultural and societal
trends. Garment stores serve as tangible spaces where
consumers interact with fashion concepts, styles, and brand
identities.